With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? Scott Gillum on July 23, 2025 Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn … Continue reading LinkedIn wants to be the TikTok of business — will it work?
Liza Slavin May 28, 2021 The LinkedIn Event page is a great tool to help reach your attendees and audience, especially if you are still trying to host events virtually. Event pages enable you to make a public or private event, invite your connections, see who is attending, and update the attendees directly on the … Continue reading How to Utilize LinkedIn Events for Your Next Conference or Webinar
Praveen Mishra November 24, 2020 Before we begin, let’s reflect on a perspective – We’re living in a time when there are no gatekeepers to block us from connecting with anyone in the world, regardless of their social and economic status. All of this is happening in real-time. Social media started out as a fun … Continue reading LinkedIn for Business Marketing: How to Start it the Right Way
Wendy Marx July 17, 2020 While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn’t mean your marketing strategy should grind to a halt. That’s especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent … Continue reading How to Boost Your LinkedIn for Personal Branding During the Pandemic
Daniel Hopper July 11, 2020 LinkedIn is a fantastic platform for lead generation and increasing your brand awareness with your target market. Especially if you are B2B. The potential on LinkedIn is huge… This week’s article explores LinkedIn, and my learnings from the platform over the past ten years. I post a piece of content … Continue reading Still Growing Despite the Doubters – LinkedIn’s Possibilities For Business Owners
Susan Gilbert — May 21, 2020 Today I have some resources to help you maximize your business marketing with four great tools for LinkedIn. Here’s links with tips and tricks to kick start your work week. It is possible to attract more leads and sales on LinkedIn without cold outreach. There are several tools available … Continue reading Build a Stronger Network on LinkedIn with These 4 Tools
JoAnne Funch — November 3, 2019 Follow @joannefunch LinkedIn connects us to people and ideas that grow our business and enhance our lives with interesting people. My recent LinkedIn connection request was from a teenager. I received a connection request on LinkedIn recently from a young man from Bulgaria who said he has a podcast … Continue reading LinkedIn Connections Bring Unexpected Opportunities
Charlotte Rowe — June 25, 2019 — June 25, 2019 ElisaRiva / Pixabay Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. There’s a demand for a holistic and comprehensive digital view of your firm—and this includes … Continue reading 5 Reasons Your Employees Should Have Strong LinkedIn Profiles
Brian Basilico — May 3, 2019 Follow @bbasilico — May 3, 2019 There was this movie that I remember from the year I graduated high school. I mean, there were a lot of movies that year, but this one kind of stuck out. Now, I’m not going to tell you the year (but you can … Continue reading How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!
Elizabeth Harr — May 1, 2019 — May 1, 2019 Professional services firms have historically relied heavily on referrals to generate new business. On average, nearly 70% of buyers made a referral for their service provider. Interestingly enough, this number has decreased nearly 5% since 2013. So what gives? Even though recent research shows that … Continue reading The New Age of Referral: Leveraging LinkedIn for Business Development
