Category Archives: LinkedIn Business

How to Boost Your LinkedIn for Personal Branding During the Pandemic

Wendy Marx July 17, 2020 While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn’t mean your marketing strategy should grind to a halt. That’s especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent … Continue reading How to Boost Your LinkedIn for Personal Branding During the Pandemic

Still Growing Despite the Doubters – LinkedIn’s Possibilities For Business Owners

Daniel Hopper July 11, 2020 LinkedIn is a fantastic platform for lead generation and increasing your brand awareness with your target market. Especially if you are B2B. The potential on LinkedIn is huge… This week’s article explores LinkedIn, and my learnings from the platform over the past ten years. I post a piece of content … Continue reading Still Growing Despite the Doubters – LinkedIn’s Possibilities For Business Owners

5 Reasons Your Employees Should Have Strong LinkedIn Profiles

Charlotte Rowe — June 25, 2019 — June 25, 2019 ElisaRiva / Pixabay Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. There’s a demand for a holistic and comprehensive digital view of your firm—and this includes … Continue reading 5 Reasons Your Employees Should Have Strong LinkedIn Profiles

The New Age of Referral: Leveraging LinkedIn for Business Development

Elizabeth Harr — May 1, 2019 — May 1, 2019 Professional services firms have historically relied heavily on referrals to generate new business. On average, nearly 70% of buyers made a referral for their service provider. Interestingly enough, this number has decreased nearly 5% since 2013. So what gives? Even though recent research shows that … Continue reading The New Age of Referral: Leveraging LinkedIn for Business Development

How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth

Personal Branding Blog — June 6, 2018 — June 6, 2018 In order to get more exposure for your personal brand it’s important to know exactly what your target audience is seeking after. With the right research strategies in place your business can attract more leads for your products or services. LinkedIn is a premier … Continue reading How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth