Category Archives: LinkedIn Business

The New Age of Referral: Leveraging LinkedIn for Business Development

Elizabeth Harr — May 1, 2019 — May 1, 2019 Professional services firms have historically relied heavily on referrals to generate new business. On average, nearly 70% of buyers made a referral for their service provider. Interestingly enough, this number has decreased nearly 5% since 2013. So what gives? Even though recent research shows that … Continue reading The New Age of Referral: Leveraging LinkedIn for Business Development

How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth

Personal Branding Blog — June 6, 2018 — June 6, 2018 In order to get more exposure for your personal brand it’s important to know exactly what your target audience is seeking after. With the right research strategies in place your business can attract more leads for your products or services. LinkedIn is a premier … Continue reading How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth

The Most Effective LinkedIn Marketing Methods – According to Science

John Nemo — February 10, 2017 Follow @JohnNemoPR— February 10, 2017 LinkedIn’s Marketing team just revealed the most effective ways to get your marketing messages noticed on the platform. Long story short: LinkedIn wants you doing more business on the platform. Ever since 2016’s $ 26.2 billion acquisition by Microsoft, along with a rollout of … Continue reading The Most Effective LinkedIn Marketing Methods – According to Science

LinkedIn’s Redesign is Making Business More Social

Lisa Kupfer — January 20, 2017 Follow @dearlisa— January 20, 2017 Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate … Continue reading LinkedIn’s Redesign is Making Business More Social