Tag Archives: 2021

US investors earn $46 billion by trading crypto in 2021

Alejandro Arrieche Last updated: 21 April 2022 The United States has become the global leader in terms of realized crypto gains in 2021 as revealed by research from the blockchain data analytics firm Chainalysis. In a report released on 10 April, the Coatue-backed research firm estimated the gains obtained by investors by trading cryptocurrencies last … Continue reading US investors earn $46 billion by trading crypto in 2021 →

S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again

Stock Market

S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again by Steve McClellan @mp_mcclellan, March 31, 2022 Martin Sorrell-led S4 Capital delayed issuing its fourth quarter and full-year 2021 results for the second time and investors weren’t happy—they sent shares of the company down another 8% on the London Stock Exchange today. For … Continue reading S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again →

Apple Search Ads Conversion Price Skyrockets In Q4 2021

Apple Advertisement

Apple Search Ads Conversion Price Skyrockets In Q4 2021 by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2022 Marketers and developers paid much more for a conversion in Apple Search Ads during the fourth quarter of 2021 than they have in the past, according to data from SplitMetrics. The CPA in Apple Search Ads is … Continue reading Apple Search Ads Conversion Price Skyrockets In Q4 2021 →

Overcoming Challenges of 2021 With 5 Marketing Trends of 2022

Marketing Trends

Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 Liz Tokareva / 08 Mar 2022 It’s time to explore what opportunities current trends bring to the table when dealing with the challenges of 2021. Despite all near-apocalyptic predictions, digital advertising wasn’t shattered by the lockdown. Neither could the beginning of the pandemic stop … Continue reading Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 →

A Year in Review: The Digital Marketing Trends That Defined 2021

Digital Marketing Trends

Ruhi Van Andel | January 27th, 2022 There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and … Continue reading A Year in Review: The Digital Marketing Trends That Defined 2021 →

10 top retail sector video ads of 2021

Retail Marketing

There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok. Kim Davis on February 11, 2022 According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing … Continue reading 10 top retail sector video ads of 2021 →

BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021

Branding Awareness

BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 by Laurie Sullivan @lauriesullivan, February 2, 2022 Block, formerly known as Square, the payment service founded by Twitter co-founder Jack Dorsey, announced (February 06, 2022) that it had closed the acquisition of the buy now, pay later (BNPL) company Afterpay. It’s a service … Continue reading BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 →

U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021

Podcasts Marketing

U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021 by Karlene Lukovitz @KLmarketdaily, January 28, 2022 U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar. Spending rose by 46% year-over-year in Q2, and 31% YoY in Q3 (chart above). Vertical categories showing double-digit growth … Continue reading U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021 →

Podcast advertising spend surged in 2021

Podcasts Marketing

Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy. Kim Davis on January 28, 2022 According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $ 160 million, making a total of $ … Continue reading Podcast advertising spend surged in 2021 →

YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue

YouTube Advertisement

YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue by Laurie Sullivan @lauriesullivan, January 27, 2022 As earnings season for Q4 2021 gets underway, Raymond James Analyst Aaron Kessler released a research note early Thursday with ad industry estimates focused on search, social and advertising technology. Based on industry data and check-ins with various companies, … Continue reading YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue →