Tag Archives: Beyond

Beyond Meditation: How Leaders Can Put Mindfulness into Action

Julie Winkle Giulioni — September 18, 2018 Follow @julie_wg — September 18, 2018 Mindfulness continues to garner significant attention in business. And it makes sense. When companies like Google, Apple, McKinsey, Intel, and General Mills all focus in a particular direction, others will naturally follow—especially when research paints such a compelling picture of the possible … Continue reading Beyond Meditation: How Leaders Can Put Mindfulness into Action

How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)

Bob Van Rossum — August 18, 2018 Follow @BobVR — August 18, 2018 What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent … Continue reading How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)

Can Personalization Get Beyond ‘Creepy’?

Can Personalization Get Beyond ‘Creepy’? by George Simpson , Featured Contributor, July 12, 2018 Another big agency just announced a new “audience targeting” platform that targets individuals across creative, media, CRM and other practice areas.  The platform, “at its core, is personalized data combined from a number of sources…the [sum] of which enables agency teams … Continue reading Can Personalization Get Beyond ‘Creepy’?

Going beyond Super Bowl engagement metrics to find what consumers really think

Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018  Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think