Tag Archives: Beyond

Location data beyond the marketing department: A look at 3 use cases

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Eric Aledort on October 23, 2017   More and more marketers are using mobile location data to target their ad spend: In … Continue reading Location data beyond the marketing department: A look at 3 use cases

Here’s Why Retailers Who “Think Small” Will Win This Holiday Season and Beyond

Mike Mallazzo — October 17, 2017 — October 17, 2017 Pexels / Pixabay In November of 1939, American merchants were coming off a decade of depression and hurting badly. Luckily, President Roosevelt had a quirky solution. With little pomp and circumstance, FDR simply moved Thanksgiving up a week to create another major occasion for Americans … Continue reading Here’s Why Retailers Who “Think Small” Will Win This Holiday Season and Beyond

How to Personalize Emails Beyond the ‘First Name’

Kevin George — October 6, 2017 Follow @imkevin_monk — October 6, 2017 Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With email becoming one of the most dominant marketing channels for customer acquisition and retention, it is important to treat … Continue reading How to Personalize Emails Beyond the ‘First Name’

5 Ideas for E-Commerce Personalization Beyond Product Recs

Katie Sweet — August 3, 2017 Follow @misskatiehrdy — August 3, 2017 Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in … Continue reading 5 Ideas for E-Commerce Personalization Beyond Product Recs

I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC

Amanda Duncil — July 21, 2017 — July 21, 2017 Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a … Continue reading I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017   When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Attributing affiliate value: Looking beyond consumer journey position

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017   The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position