Tag Archives: Beyond

Going beyond Super Bowl engagement metrics to find what consumers really think

Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018  Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think

Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

Beyond Coupons: 8 Ways to Make Your Marketing Emails More Valuable

Amanda Clark — January 22, 2018 Follow @GrammarChicInc — January 22, 2018 If you’re looking to send marketing emails that actually get read, there’s really nothing tricky about it; it’s simply a matter of providing your readers with a reason to open your message and see what you have to say. Of course, one tried … Continue reading Beyond Coupons: 8 Ways to Make Your Marketing Emails More Valuable

4 Skills Leading SEO Consultants Need to Polish up in 2018 (and Beyond)

Bob Van Rossum — December 5, 2017 Follow @BobVR — December 5, 2017 Digital marketing is constantly changing, and SEO is likely evolving faster than anything else. As an SEO recruitment agency, we see the pace of growth that occurs within the SEO space and the increasing demand for skilled SEO specialists. Video: Hubspot SEO … Continue reading 4 Skills Leading SEO Consultants Need to Polish up in 2018 (and Beyond)

Location data beyond the marketing department: A look at 3 use cases

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Eric Aledort on October 23, 2017   More and more marketers are using mobile location data to target their ad spend: In … Continue reading Location data beyond the marketing department: A look at 3 use cases