Ben Mathúin — May 21, 2020 For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual behaviors and required us to shop in new ways, and away from brick-and-mortar locations. Even before the dramatic changes … Continue reading How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond
Michel van Hove — May 20, 2020 While many companies are past the initial emergency response, they now need to start looking ahead as well. Business requires a proactive and agile approach to business performance to address the immediate future beyond the pandemic and create a minimum viable plan. Three activities business leaders will need … Continue reading Beyond the Immediate Pandemic – Create a Minimum Viable Plan
Guy Yehiav — May 6, 2020 Technology is undoubtedly the future of supply chain management, especially for retail. Retailers have already made huge strides in recent years to automate various parts of the supply chain, and that innovation is expected to continue. Here are six of the top technologies that are influencing modern supply chain … Continue reading The Top Technologies Influencing Supply Chain Management for 2020 and Beyond
Leonard Callejo — April 14, 2020 When you have a cut or scrape, you ask for a Band-Aid. You don’t ask for an “adhesive bandage” to cover a wound. Band-Aid is a catchall term that we all use, even if we aren’t asking for that particular brand of adhesive bandage. In the team collaboration tools … Continue reading 4 Ways to Evolve Beyond Conference Call Collaboration
Joe Gillespie — April 13, 2020 Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. These writing tips go beyond the basics … Continue reading Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles
Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement by Laurie Sullivan @lauriesullivan, March 18, 2020 Marketers struggling to stay connected with consumers by generating traffic and increasing engagement with first-party data during the U.S. outbreak of COVID-19 are looking for a perfect way to identify what Cédric Vandervynckt, Criteo GM and EVP, calls high-intent … Continue reading Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Pauline Jakober — March 10, 2020 Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your marketing team) might resort to the tactic of only running those ads for an hour or two a day. I understand the problem. But limiting the amount of time … Continue reading Go Beyond Keyword-Only Targeting in Paid Search Marketing
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. Greg Sterling on February 17, 2020 Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? … Continue reading Beyond the cookie: What’s next for attribution?
Daniel Burrus — February 13, 2020 Human beings are competitive in all circumstances, and it has only intensified in today’s predominantly technologically advanced world. No matter the industry or particular field, competition is fierce, and regardless of what you and your organization do in terms of products or services, there’s inevitably someone else offering a … Continue reading Stop Itemizing Everything: Move Beyond Competition
Anand Srivastava — January 27, 2020 Keyword Cannibalization Needless to say, there are many SEO-centric misconceptions flooding the market but only a few marketers and experts actually realize the same and include remedial measures into the mix. While talking about the most common SEO mistakes is a topic for another day, we will now discuss … Continue reading In-Depth Keyword Cannibalization Analysis for 2020 and Beyond: Do You Have an Immediate Way Out?