May 19, 2026 Expedia is preparing for a future beyond travel websites BY Victor Dey The internet has repeatedly changed how people travel. First came the browser, then smartphones. Each shift promised to flatten the industry further, cutting friction, shrinking the role of middlemen, and pushing more of the experience into software. But AI introduces a … Continue reading Expedia is preparing for a future beyond travel websites
Complex campaigns break down when platforms, channels, and data flows fall out of sync. Martech helps keep customer journeys aligned. By Steve Petersen Published on May 7, 2026 Marketing campaigns involve many moving parts — including platforms, channels, and data flows — but that doesn’t necessarily result in chaos. Maintaining a broader … Continue reading Moving beyond silos to align complex customer journeys
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics. By MarTechBot Published on March 16, 2026 Last updated on March 16, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website … Continue reading The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS
February 22, 2026 To protect their businesses, corporate leaders need to speak out about the events in Minnesota and beyond
February 11, 2026 MrBeast’s business empire stretches far beyond viral YouTube videos
Beyond ‘Slop’: Microsoft Chief’s Vision For An Agent-First Economy by Laurie Sullivan , Staff Writer, January 2, 2026 Microsoft CEO Satya Nadella thinks everyone needs to move beyond the arguments around AI “slop vs sophistication.” He’s betting on getting everyone accustomed to using agents to not only power all types of business needs, but to … Continue reading Beyond AI ‘Slop’ Satya Nadella’s 2026 Vision For An Agent-First Economy
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. Kathleen Schaub on October 30, 2025 A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs … Continue reading Winning executive trust in the move beyond marketing attribution
AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. Tyler Samani-Sprunk on September 23, 2025 The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited … Continue reading Beyond Inbound: The 16 best HubSpot updates from August 2025
Google expands AI Mode beyond English for the first time Starting today, the chatbot is available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. Kris Holt Google Google is opening up AI Mode to more languages. Starting today, the AI chatbot the company is integrating into Google Search is available in Hindi, Indonesian, Japanese, Korean … Continue reading Google expands AI Mode beyond English for the first time
