Tag Archives: best

7 Best Practices to Create an Effective In-store Presence for Co-brand Cards

David Wilson — April 4, 2017 — April 4, 2017 Creating an effective in-store marketing presence for a co-brand card is a challenge facing almost all retailers. To better understand the current landscape and develop a useful set of insights-to-action, Media Logic conducted an in-store audit across more than 30 different retail brands. Overall, we … Continue reading 7 Best Practices to Create an Effective In-store Presence for Co-brand Cards

The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner

Brett Loney — March 31, 2017 — March 31, 2017 So, you’re in the market for a Facebook Marketing Partner (FMP). Maybe your search campaigns are bringing in major clicks, and your social’s not too shabby, either. Now, you’d like to coordinate your search and social efforts, to streamline workflows and standardize your data sets … Continue reading The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner

Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017   Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest

The 3 Best Email Marketing Platforms to Engage Your Audience

Annie Qureshi — March 24, 2017 Follow @annierqureshi— March 24, 2017 In today’s ever-evolving market of content and user engagement, there are always new tricks and tools emerging to equip your business with interactive ways to reach your audience and convert them to customers. However, finding a strategy that works for your company can be … Continue reading The 3 Best Email Marketing Platforms to Engage Your Audience

Best Practices for Permission-Based Email Marketing

Kristen Dunleavy — March 22, 2017 Follow @KristenWritesIt— March 22, 2017 Permission is an integral component of civilized society. Children are taught to ask permission to leave the table. Drivers (most of them, anyway) signal before changing lanes – which communicates intent and requests permission.Permission also plays a critical role in marketing. In this context, … Continue reading Best Practices for Permission-Based Email Marketing