Tag Archives: best

3 low-cost tools for data-driven marketing: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation. MarTechBot on March 18, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading 3 low-cost tools for data-driven marketing: Best of the MarTechBot →

How to find your next, best customers with ABM

Account Management

Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers. Scott Hornstein on March 12, 2024 You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” … Continue reading How to find your next, best customers with ABM →

Using multi-touch attribution to build a brand: Best of the MarTechBot

Marketing Attribution

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot →

Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Customer Journey

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot →

4 best practices to build a clean and engaged email database

Email Marketing Strategy

Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database →

What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Marketing Data

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn’t move the needle. MarTechBot on February 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language … Continue reading What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot →

Using data analytics for customer acquisition: Best of the MarTechBot

Data Analytics

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. MarTechBot on February 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Using data analytics for customer acquisition: Best of the MarTechBot →

Increasing email click-throughs: Best of the MarTechBot

Email Marketing Tools

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention. MarTechBot on February 12, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Increasing email click-throughs: Best of the MarTechBot →

5 ways to avoid overloading your best employees

Employee Satisfaction

By Frans van Loef January 29, 2024 We all have those colleagues at work who stand out because they have so much talent. They are smart, incisive, get a lot of things done, deliver really good work, and are generally very driven. Everyone would like to have them on a project or as a … Continue reading 5 ways to avoid overloading your best employees →

Using genAI for growing a startup: Best of the MarTechBot

Generative AI

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using genAI to grow a startup. MarTechBot on January 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech … Continue reading Using genAI for growing a startup: Best of the MarTechBot →