AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable. By Constantine von Hoffman Published on July 21, 2026 AI is forcing marketers to question decades of accepted best practices because the assumptions those practices were built on are changing, according to new research. A paper by … Continue reading Your best practices may already be outdated
July 21, 2026 I left Amazon to buy a printing company. It was the best career move I ever made BY Anica John After joining Amazon as a product leader in 2022, I saw a series of layoffs and return-to-office mandates over the following three years that made any semblance of presence in home life impossible. … Continue reading I left Amazon to buy a printing company. It was the best career move I ever made
July 13, 2026 Think 8 hours of sleep is the best for your cognitive health? A new study suggests otherwise BY Inc. Your sleep habits may be even more important than you think. A new study from Edith Cowan University (ECU) in Western Australia just found a surprising new link between your nighttime routine and your … Continue reading Think 8 hours of sleep is the best for your cognitive health? A new study suggests otherwise
June 13, 2026 Your best employees may be the ones ignoring your constant Slack messages BY Samyr Laine I spent years in environments where the stakes of misplaced attention were immediate and visible: helping Jay-Z build enterprises at Roc Nation, then alongside the very talented team at Westbrook. What I watched in those rooms, and later … Continue reading Your best employees may be the ones ignoring your constant Slack messages
Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture. By Navah Hopkins Published on June 2, 2026 It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. … Continue reading Why your best campaign may not deserve more budget
May 08, 2026 Parents might be your best employees BY Tatiana Birgisson My hiring philosophy is quite simple: find people who raise the bar. In practice, many of those people turn out to be parents. That’s not a coincidence, but it does require a deliberate choice about what you’re actually optimizing for, because the default … Continue reading Parents might be your best employees
Why It’s Best For Marketers To Reach Gen Z On The Go by Laurie Sullivan , Staff Writer, April 16, 2026 Marketers try to determine how to reach Gen Z on screens, but Lyft executives believe reaching them on the go is a better way. The ride-hailing company released data on Wednesday from a study … Continue reading Why It’s Best For Marketers To Reach Gen Z On The Go
March 13, 2026 Why your best ideas get ignored during meetings BY Maria Papacosta You’re at your usual weekly team meeting. The team leader asks for ideas, and you immediately come up with the best one. It’s not just clever. It’s perfect. You rush to say it, glowing with anticipation. Silence. Nobody reacts. You walk out … Continue reading Why your best ideas get ignored during meetings
January 29, 2026 The world’s best talent has stopped dreaming of America. Where will it go next? span>span]:whitespace-nowrap”>For a generation, the smartest people I knew dreamed of moving to America. They took uninspiring jobs, learned to wait through endless paperwork, and believed that one visa stamp could change their lives. That belief built an empire … Continue reading The world’s best talent has stopped dreaming of America. Where will it go next?
December 23, 2025 The best design books of 2025 span>span]:whitespace-nowrap”>It’s easy, for me at least, to be cynical about the state of design. Our visual environment can feel bland, everything from brands to buildings homogenized around similar styles. The ever-impending AI takeover can make the future of this work uncertain. My reading around design this … Continue reading The best design books of 2025
