Tag Archives: Building

Building A Sustainable Business Model: 5 Things Worth Considering

Building A Sustainable Business Model: 5 Things Worth Considering ValueWalk / 20 Oct 2022   Businesses are slowly embarking on a journey of sustainability, as they look to improve their climate and environmental efforts in hopes of driving meaningful consumer change and behavior. Sustainable Goal Development (SDG) has become a stronghold for many big and … Continue reading Building A Sustainable Business Model: 5 Things Worth Considering

A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy

A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy Sijdah Hussain / 17 Aug 2022   It feels like (August 31, 2022) when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005. However, when … Continue reading A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy

Apple Job Board Openings Suggest It’s Building Out Its Ad Business

Apple Job Board Openings Suggest It’s Building Out Its Ad Business by Laurie Sullivan  @lauriesullivan, August 3, 2022 Recent postings on its job board indicate Apple may be looking to beef up its advertising business. Two new posts describe Apple’s drive to hire experienced executives to build a mobile demand-side platform (DSP), and manage projects for … Continue reading Apple Job Board Openings Suggest It’s Building Out Its Ad Business

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

Here’s the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. Stacey Ackerman on June 30, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate … Continue reading Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

5 tips for building customer trust during the supply chain crisis

The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis

How building a culture of creative collaboration can supercharge your teams

By Chris Deaver and Ian Clawson   March 28, 2022 Where do we go next in a Great Resignation world? The data’s telling us people aren’t just leaving for more money. They’re leaving toxic cultures.     As the dust builds on ping-pong tables, and the free food sits uneaten, leaders are left to wonder: “What levers … Continue reading How building a culture of creative collaboration can supercharge your teams