Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. Jay Mandel on July 19, 2024 There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s … Continue reading Planting seeds and building trust in a world of overnight wins
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion Eric Dates on July 1, 2024 With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is … Continue reading The failsafe approach to building strategic nurture paths
June 25, 2024 Notion releases new tools to make website building easier The company’s new Notion Sites tool can be used for quickly building personal, professional, and corporate web pages. BY Steven Melendez Users of Notion, the digital tool commonly used for note-taking, brainstorming, and corporate knowledge-sharing, will now find it easier to build public websites … Continue reading Notion releases new tools to make website building easier
Google is reportedly building AI chatbots based on celebrities and influencers Chatbots? With celebrities? Groundbreaking. pranav dixit Tue, Jun 25, 2024 Google Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers. The idea isn’t groundbreaking — startups like Character.ai and companies like Meta have already launched products like this … Continue reading Google is reportedly building AI chatbots based on celebrities and influencers
June 22, 2024 Welcome to the age of the AI-optimized building As the climate toll of artificial intelligence becomes clearer, environmental analysts would tell you that a significant part of the problem is computing power. The vast web of data centers needed to train and run large-language models—and the construction emissions and energy needed … Continue reading Welcome to the age of the AI-optimized building
June 11, 2024 We spent nearly a year building a generative AI tool. These are the 5 (hard) lessons we learned McKinsey built an AI tool called Lilli to bring sources and capabilities into one platform to improve workflows. BY Kitti Lakner and Erik Roth When generative artificial intelligence (gen AI) emerged prominently in late 2022, … Continue reading We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned
May 27, 2024 These are the best apps for building good habits These simple, useful tools can help you revive a good habit or two. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Most New Year’s resolutions are buried by now. … Continue reading These are the best apps for building good habits
May 05, 2024 6 mistakes to avoid when building your brand By avoiding these common pitfalls and embracing proactive strategies, brands can chart a course toward enduring success. BY Kelly Conkright Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand … Continue reading 6 mistakes to avoid when building your brand
May 03, 2024 Overcome the 4 barriers to building a “for all” culture Everyone should be involved in equity issues, from the CEO to the front-line staff. BY Brian K. Reaves In today’s workplace, equity for all should not be relegated to the mantra of the month or treated as a “nice to have” for organizations. … Continue reading Overcome the 4 barriers to building a “for all” culture
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters Lisa Peyton on March 8, 2024 This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both … Continue reading Building your generative AI marketing skillset: Training and upskilling
