Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs. By MarTechBot Published on May 14, 2026 The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. … Continue reading The confidence layer: Building data foundations marketers can trust
Tag Archives: Building
Conspiracy theorists are building AI interfaces to analyze the Epstein files
May 12, 2026 Conspiracy theorists are building AI interfaces to analyze the Epstein files BY The Conversation Jeffrey Epstein’s death on August 10, 2019, sparked a flurry of conspiracy theories, and the release of Epstein’s purported suicide note on May 6, 2026, is a good bet to be fodder for more. But Epstein’s death is only … Continue reading Conspiracy theorists are building AI interfaces to analyze the Epstein files
A 6-step AI workflow for building better seasonal campaigns
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system. By Ed Poppe Published on April 10, 2026 Seasonal campaigns can boost sales and deliver a strong ROI. The most successful ones improve with each season. From what I’ve seen, campaigns that bring together … Continue reading A 6-step AI workflow for building better seasonal campaigns
As AI does more of the work, are we building the right leaders?
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. By Angelina Eng Published on April 2, 2026 AI is accelerating how marketing teams analyze performance, but it’s also changing how future leaders are developed. As more of the work moves upstream into … Continue reading As AI does more of the work, are we building the right leaders?
Building an AI competitive edge through strategy and governance
AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. By Mike Ukstins Published on March 31, 2026 Imagine handing a supercar to a driver with no map, no sense of direction and a GPS that only speaks in generalities. They can certainly move … Continue reading Building an AI competitive edge through strategy and governance
The hidden risk of building a leadership team with people you know
February 06, 2026 The hidden risk of building a leadership team with people you know
Google Gives Creators AI-Generated World Building
Google Gives Creators AI-Generated World Building by Laurie Sullivan , Staff Writer, January 30, 2026 Google DeepMind began granting users access to “Project Genie” on Thursday for Google AI Ultra subscribers in the U.S. age 18 and older. This experimental research prototype allows users to create, explore and remix their own interactive worlds. Chatbots are based … Continue reading Google Gives Creators AI-Generated World Building
Google Gives Creators World Building In AI
Google Gives Creators AI-Generated World Building by Laurie Sullivan , Staff Writer, January 30, 2026 Google DeepMind began granting users access to “Project Genie” on Thursday for Google AI Ultra subscribers in the U.S. age 18 and older. This experimental research prototype allows users to create, explore and remix their own interactive worlds. Chatbots are based … Continue reading Google Gives Creators World Building In AI
4 strategies for building a ‘good enough’ financial plan and portfolio
January 21, 2026 4 strategies for building a ‘good enough’ financial plan and portfolio span>span]:whitespace-nowrap”>I’m a classic satisficer: I’m usually quick about making decisions and often fall back on the tried-and-true. Some people are optimizers, carefully analyzing almost every choice, whether it’s a new sofa or a cup of coffee. If you want to make … Continue reading 4 strategies for building a ‘good enough’ financial plan and portfolio
7 tips for building a B2B social presence that actually works
Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up. By Moni Oloyede January 7, 2026 Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms … Continue reading 7 tips for building a B2B social presence that actually works