Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters Lisa Peyton on March 8, 2024 This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both … Continue reading Building your generative AI marketing skillset: Training and upskilling
Tag Archives: Building
Debunking Link Building Myths and Revealing Effective Tactics
Ruud Hein | February 21st, 2024 In SEO, link building is said to play a pivotal role in boosting your website’s visibility and ranking. But as you embark on this journey, you’ll quickly realize that the path is littered with myths and misconceptions. These myths can be confusing and, if believed, might even lead you … Continue reading Debunking Link Building Myths and Revealing Effective Tactics
Why B2B marketing needs brand building more than lead gen
The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand. Liam Moroney on February 28, 2024 B2B marketing is overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing … Continue reading Why B2B marketing needs brand building more than lead gen
Building a center of excellence for CDPs in 2024
Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams. Craig Schinn on February 22, 2024 “Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?”“Who should own this initiative?” Brands adopting a CDP often ask me a version … Continue reading Building a center of excellence for CDPs in 2024
Building a future-ready marketing operations team
Planning strategies for managers in an AI-powered world. Theresa Kushner on February 12, 2024 Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. … Continue reading Building a future-ready marketing operations team
Top tips for building a successful brand strategy in 2024 and beyond: Part 2
In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings. Jade Bunke on December 11, 2023 In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. … Continue reading Top tips for building a successful brand strategy in 2024 and beyond: Part 2
Top tips for building a successful brand strategy in 2024 and beyond
Mapping your brand goal to behaviors and emotions is key to building a successful strategy. Jade Bunke on December 8, 2023 In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers … Continue reading Top tips for building a successful brand strategy in 2024 and beyond
Huawei is allegedly building a self-sufficient chip network using state investment fund
Huawei is allegedly building a self-sufficient chip network using state investment fund Bloomberg’s report suggests a ‘symbiotic relationship’ between Huawei and these enterprises. Richard Lai Fri, Dec 1, 2023 A man checks Huawei’s Mate 60 series smartphones displayed at a Huawei store in Shanghai, China September 8, 2023. (REUTERS/Aly Song) We’ve seen Huawei’s surprising … Continue reading Huawei is allegedly building a self-sufficient chip network using state investment fund
Asset Allocation in an Online World: Building a Diversified Portfolio
Asset Allocation in an Online World: Building a Diversified Portfolio Due / Nov 8, 2023 Portfolio diversification remains the cornerstone of sound investing. Today’s tech-driven and hyperconnected world provides approaches beyond traditional asset allocation. In the digital age, new tools and platforms offer investors unprecedented opportunities. Through greater access and information availability, investing has … Continue reading Asset Allocation in an Online World: Building a Diversified Portfolio
Search Agencies Are Building Their Own Empire
Search Agencies Are Building Their Own Empire by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2023 Google AdSense on Thursday rolled out related search advertisements for the automotive industry that shows content-related search terms on pages users view. The feature helps to improve an advertiser’s targeting by ensuring only contextually relevant ads are served to users. The … Continue reading Search Agencies Are Building Their Own Empire
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