July 06, 2026 Microsoft layoffs: Read the email Xbox CEO Asha Sharma sent employees BY Ella Chakarian Last month, there were murmurs that “major job cuts” were coming for Xbox. Now, Microsoft is cutting 4,800 roles, with 1,600 impacting its Xbox division today. In an email to employees, Xbox CEO Asha Sharma called it “the … Continue reading Microsoft layoffs: Read the email Xbox CEO Asha Sharma sent employees
New research based on 4.6 billion emails challenges some of marketing’s oldest subject line advice and offers a framework for testing what works. By Constantine von Hoffman Published on July 2, 2026 Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation … Continue reading FREE! The email subject line rules that don’t hold up!
The newsletter resurgence reflects a broader shift in consumer behavior toward curated content, trusted voices, and meaningful engagement. By Alexander Melone Published on June 25, 2026 Email newsletters are making a comeback, and for good reason. The web used to revolve around communities built for niche interests and a friendly exchange of thoughts … Continue reading The email newsletter is back and winning the inbox
The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys. By Kath Pay Published on May 28, 2026 Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It … Continue reading AI is not the skill email marketers need most
May 17, 2026 Cybersecurity experts warn: This common email habit is a gift to hackers BY Inc. Using your email address as your username has become the standard. In many cases, you simply enter your email address and choose a password. Some services remove the need for a password altogether, allowing you to register using just … Continue reading Cybersecurity experts warn: This common email habit is a gift to hackers
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment. By Constantine von Hoffman Published on April 10, 2026 Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say … Continue reading Email delivers ROI, but many teams still can’t prove it
Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance. By Jeanne Jennings Published on March 27, 2026 Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s … Continue reading The email metrics marketers are likely to get wrong
Email performance is being redefined, and disaffection, replies and trust are replacing opens and clicks as the signals that actually matter. By Constantine von Hoffman Senior Editor, MarTech Published on March 27, 2026 For years, email performance has been measured with a familiar set of metrics: opens, clicks and conversions. But those numbers are … Continue reading 3 new email metrics that you need in 2026
Here’s how email marketing platforms are evolving and what to look for as deliverability, identity and vendor consolidation reshape the market. By Pamela Parker Published on March 19, 2026 Last updated on March 19, 2026 Given the steady introduction of new channels and platforms, you’d think email’s share of the marketing budget would start … Continue reading Why email is now identity and deliverability infrastructure
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. By Alexander Melone Published on March 17, 2026 Last updated on March 17, 2026 We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to … Continue reading Email personalization has an overuse problem
