Tag Archives: email

Create a Winning Email Marketing Strategy That Explodes ROI

Angela Hausman, PhD November 24, 2020 Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your … Continue reading Create a Winning Email Marketing Strategy That Explodes ROI

Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers

Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers by Ray Schultz , Columnist, November 17, 2020 Email reigns supreme as a customer engagement channel.  As consumers turn to digital as they cope with the COVID-19 pandemic, 91% rate email as a top communications channel, according to Critical Channels of Choice—How … Continue reading Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers

3 Things to Consider Before Hitting “Send” on That Rejection Email

Hachem Ramki November 17, 2020 It’s a document that’s as bitter to draft as it is to send, but rejection letters, or rejection emails, are an essential process to have, especially for companies with frequent recruitment campaigns. A lot of recruiters and HR do not fully see the benefit of these rejection letters. Most of … Continue reading 3 Things to Consider Before Hitting “Send” on That Rejection Email

7 Unique Ways Instagram and Email Marketing Work Together

Denise Langenegger November 16, 2020 When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. With more than … Continue reading 7 Unique Ways Instagram and Email Marketing Work Together

What to know about email marketing in a pandemic world

Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020  The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world

How Does AI Impact Email Marketing and Programmatic Email Advertising?

Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?

Tips for optimizing holiday email marketing campaigns

Focus on lists and personalized content to break through the noise. Rodric Bradford on November 6, 2020 With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? First, marketers need … Continue reading Tips for optimizing holiday email marketing campaigns