Tag Archives: email

The Digital Balloon: Brands Work To Integrate Email And Other Tools

The Digital Balloon: Brands Work To Integrate Email And Other Tools by Ray Schultz , Columnist, July 2, 2018 Email ranks near the top of the digital tech stack, judging by the 2018 Widen Connectivity Report. Asked to name three things they can’t do without in their daily work, 35.08% cite email marketing. Yet file-sharing … Continue reading The Digital Balloon: Brands Work To Integrate Email And Other Tools

Email Segmentation: Best Practices for Segmenting Your Email Marketing

Susan Gilbert — June 28, 2018 Follow @SusanGilbert — June 28, 2018 Use Email Segmenting to Improve Your Marketing and Communication Have your click-thru and open rates been on the decline? You might be missing out on valuable prospects if you are not sending your email marketing messages out to specific and targeted list. According … Continue reading Email Segmentation: Best Practices for Segmenting Your Email Marketing