JJ Tyson — August 8, 2019 — August 8, 2019 raphaelsilva / Pixabay While e-commerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017. For that reason, a well-executed abandonment email strategy is essential for any ecommerce … Continue reading Best Practices for an Abandonment Email Strategy
Stephanie Lee — August 7, 2019 — August 7, 2019 Ecommerce and social media have fundamentally changed the average customer journey. Purchasing power, user reviews, and information about products and services can all be accessed online. As a result, it’s getting harder and harder to reach prospective or even current customers with traditional marketing tactics. … Continue reading Guide to Email Marketing
Stewart Dunlop — August 6, 2019 — August 6, 2019 rawpixel / Pixabay Millennials are growing up. The generation born between 1981 and 1996 are now aged between 23 and 38. They’re starting families and moving forward in their careers. The next generation along is Gen Z. Born from 1997 onward, they range from kids … Continue reading Email Marketing to Millennials and Gen Z – What’s the Difference?
Kevin George — August 5, 2019 Follow @imkevin_monk — August 5, 2019 Creating an email list is no longer a rocket science. All you need is the right resources and right tactics. At the first thought, it may seem exhausting to make an email list, but eventually when you see your subscriber list grow, you … Continue reading How to Execute Effective Email List Management
Mike Parry — August 2, 2019 — August 2, 2019 “Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep … Continue reading The Future of Email Marketing
5 Steps To Determine The True Reach Of Your Email Campaign by William Burghes , August 1, 2019 I’ve noticed that advertisers have increasingly realized that measuring incrementality is just as important as measuring attribution. But there are some channels where this realization has yet to fully take hold — and one of those channels … Continue reading 5 Steps To Determine The True Reach Of Your Email Campaign
Kevin George — August 1, 2019 Follow @imkevin_monk — August 1, 2019 What is the first thing that comes to your mind when you want to make a quick purchase? Which brand is really good? When, as a marketer, that is the first thought that comes to your mind, how can it be any different … Continue reading How Email Marketing Can Help New Businesses to Build Their Brand
Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement. Jennifer Cannon on August 1, 2019 Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers … Continue reading What is Managed Inbox Optimization for email marketing?
Stuck In The Funnel: Email Works Best Only In the Middle by Ray Schultz , Columnist, July 31, 2019 Moving leads through the funnel is no easy thing. Most firms have little grasp of funnel ROI, GetResponse reports. Email is the most widely used channel at all stages of the sales funnel. But it is … Continue reading Stuck In The Funnel: Email Works Best Only In the Middle
Now is the time to check your program metrics and get your holiday planning on track. Ryan Phelan on July 31, 2019 at 1:15 pm I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house … Continue reading In a summer lull with your email marketing?