Bea Redondo Tejedor — July 9, 2018 — July 9, 2018 So you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things correctly, … Continue reading How To Create An Email Newsletter
Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Ryan Phelan on July 10, 2018 Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all … Continue reading Want real email results? Stop focusing on the open rate
Choncé Maddox — July 8, 2018 — July 8, 2018 rawpixel / Pixabay Small business owners have all types of marketing tools and tricks available at their fingertips. One of the smallest marketing tools you can add to your overall strategy is your email signature. I’m embarrassed to admit that for years I overlooked my … Continue reading How to Market Better With Your Email Signature
The Digital Balloon: Brands Work To Integrate Email And Other Tools by Ray Schultz , Columnist, July 2, 2018 Email ranks near the top of the digital tech stack, judging by the 2018 Widen Connectivity Report. Asked to name three things they can’t do without in their daily work, 35.08% cite email marketing. Yet file-sharing … Continue reading The Digital Balloon: Brands Work To Integrate Email And Other Tools
Nicole Riley — June 30, 2018 — June 30, 2018 geralt / Pixabay Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email – if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience and the best way … Continue reading Factors to Consider when Placing Email CTA Buttons
Susan Gilbert — June 28, 2018 Follow @SusanGilbert — June 28, 2018 Use Email Segmenting to Improve Your Marketing and Communication Have your click-thru and open rates been on the decline? You might be missing out on valuable prospects if you are not sending your email marketing messages out to specific and targeted list. According … Continue reading Email Segmentation: Best Practices for Segmenting Your Email Marketing
Email Leads in Survey, Despite Danger Signs by Ray Schultz , June 26, 2018 Email remains the top channel, but it slowing down slightly, according to a study by Econsultancy and Adestra. Worse, few email marketers are embracing artificial intelligence. Of over 700 marketers polled, 74% rate their email ROI as good or excellent. But … Continue reading Email Leads in Survey, Despite Danger Signs
Neil Henry — June 26, 2018 Follow @neilhenrycm — June 26, 2018 As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and ROI is by … Continue reading The 16 Most Important Email Marketing Tips For Small Businesses
VerticalResponse — June 25, 2018 Follow @VR4SmallBiz — June 25, 2018 Tumisu / Pixabay Email Automation helps service-based business owners like you connect with your customers and drive results in a timely, personalized, relevant way. You set up a series of timed emails that are automatically delivered based on predefined triggers, such as whether or … Continue reading Why Smart Service Businesses Use Email Automation
Email Leads In B2B, But Search Is Coming Up On The Inside: Study by Ray Schultz , Columnist, June 20, 2018 Email is the top tool for driving leads into the pipeline — it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, … Continue reading Email Leads In B2B, But Search Is Coming Up On The Inside: Study
