Tag Archives: email

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface.  The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place

Email creation platform Stensul expands its offering to landing pages

Email creation and collaboration platform Stensul is strategically expanding its offering across other assets. Kim Davis on March 23, 2023 Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation … Continue reading Email creation platform Stensul expands its offering to landing pages

The Click Count — Worldwide Email Metrics: Who’s Winning And Losing

The Click Count — Worldwide Email Metrics: Who’s Winning And Losing by Ray Schultz , Columnist, March 20, 2023 North America is far from the world leader in email metrics. It has lower open and click rates than the global average, and higher unsubscribe rates, according to breakout statistics from Sendinblue’s  Email Marketing Industry Benchmark 2023.  … Continue reading The Click Count — Worldwide Email Metrics: Who’s Winning And Losing

Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds

Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds

AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy

AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy by Ray Schultz , March 3, 2023 Newsworthy.ai is partnering with SalesNexus to offer an AI-supported tool for creating sales and marketing copy for emails. The new product, Emailcomposer.ai, uses OpenAI’s Generative Pre-trained Transformer (GPT) model to quickly generate marketing copy, Newsworthy.ai says. … Continue reading AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy