Tag Archives: email

‘Email apnea’: Reading work emails makes us forget to breathe

February 26, 2026 ‘Email apnea’: Reading work emails makes us forget to breathe BY Eve Upton-Clark Reading or sending emails may seem like an innocuous task, but sometimes, this simple act can trigger a dramatic bodily response. Like forgetting to literally breathe. “Many of us have heard of sleep apnea: the condition where breathing gets interrupted … Continue reading ‘Email apnea’: Reading work emails makes us forget to breathe

Email retention after Gmail’s ‘Manage Subscriptions’ rollout

Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. By Lauren McGrath   February 23, 2026   When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and … Continue reading Email retention after Gmail’s ‘Manage Subscriptions’ rollout

AI is rebuilding the inbox, and email marketers can’t control it

Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy. By Ryan Phelan   January 23, 2026   The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with … Continue reading AI is rebuilding the inbox, and email marketers can’t control it

4 takeaways for email marketers from Google’s 2025 holiday report

Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025   The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report