Tag Archives: email

The 15 Best Free Email Subject Line Generators and Testers

Baylor Cherry September 12, 2020 Every second, there are nearly 3,000,000 emails sent. Today’s inboxes fill up rather quickly, and consumers are becoming more and more picky about which emails they open and which they simply send to trash. As marketers, we know that email marketing is a huge component of attracting leads and prospecting … Continue reading The 15 Best Free Email Subject Line Generators and Testers

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

Mary Lister September 5, 2020 I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And … Continue reading How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

Email Data Hygiene is Make-or-Break for List Success in 2020

Keith Reinhardt August 28, 2020 Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. But higher list attrition rates and more inbox filtering are keeping many messages out of the inbox where they work their ROI magic. … Continue reading Email Data Hygiene is Make-or-Break for List Success in 2020

A Comprehensive Email Marketing Summary

Dildeep Singh August 24, 2020 Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as being the modern digital version of direct mail marketing. What … Continue reading A Comprehensive Email Marketing Summary

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Rodric Bradford on August 20, 2020 With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are … Continue reading 10 tactics to improve your email marketing campaigns

How to Build an Email Marketing Strategy to Survive Beyond COVID

David Gasparyan August 18, 2020 Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue … Continue reading How to Build an Email Marketing Strategy to Survive Beyond COVID