VerticalResponse — June 10, 2019 Follow @VR4SmallBiz — June 10, 2019 Email marketing is one of the most effective ways to grow your business. In fact, email averages a 122 percent return on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful … Continue reading Developing An Email Marketing Strategy That Works
Kevin George — June 7, 2019 Follow @imkevin_monk — June 7, 2019 What comes to your mind when you read “blockchain”? Bitcoin? Cryptocurrency? Hearing these terms a lot lately? Well, we are in the digital age, and innovative technologies are disrupting all walks of life. Blockchain is one such technology that is going to be … Continue reading Blockchain in Emails: How Will It Change Email Marketing for Good
Kevin George — June 4, 2019 Follow @imkevin_monk — June 4, 2019 Copywriting is an art, and just like every other art, writing an awesome copy also works on some secret tricks and formula. You have to be creative enough to be a copywriter, but there are certain frameworks that can help you draft more … Continue reading Understanding Email Copywriting Formulae That Convert
Kevin George — June 1, 2019 Follow @imkevin_monk — June 1, 2019 HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time … Continue reading Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing
Talia Boettinger — May 31, 2019 — May 31, 2019 Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken pens and loose paper clips in your desk, it’s also important to give your email list a thorough cleaning. The good news is you won’t … Continue reading Email List Cleaning: Why and How to Properly Clean Your Email List
Mashum Mollah — May 30, 2019 Follow @MollahMashum — May 30, 2019 Let us start with a scenario, which I am sure many of you will be able to relate to- You have the perfect product that is going to be the next big thing. You have meticulously prepared the database. You have taken help … Continue reading 6 Actionable Email Outreach Tips From Marketing Experts
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data
Kevin George — May 17, 2019 Follow @imkevin_monk — May 17, 2019 Memorial Day is one of the most important U.S. holidays that celebrates fallen soldiers and honors the sacrifices of the military personnel. Besides, it also marks the commencement of summer. This year, Memorial Day falls on the 27th of May and it is … Continue reading Stunning Memorial Day Email Designs to Inspire You
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email
Margot da Cunha — May 13, 2019 — May 13, 2019 Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, … Continue reading 6 Super Effective Ways to Up Your Video Email Marketing Game
