Tag Archives: email

6 email metrics to help reach marketing goals and make business decisions

Here are the valuable metrics beyond opens and clicks that can impact your business. Chris Wood on November 8, 2022 Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available … Continue reading 6 email metrics to help reach marketing goals and make business decisions

5 tactics to get the 2023 email marketing funding you deserve

Get funding that lets your email program contribute significantly to the company’s bottom line. Here’s how to approach your budget requests. Ryan Phelan on October 25, 2022 I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. … Continue reading 5 tactics to get the 2023 email marketing funding you deserve

New Tool Allows Gmail Users To Send Mass Personalized Email

New Tool Allows Gmail Users To Send Mass Personalized Email by Ray Schultz , October 12, 2022 Software Design Team Inc. has debuted GMerge, a web-based software tool that enables Gmail and Google Workspace users to send mass personalized email using Gmail addresses. GMerge users can send an email campaign from Gmail or Google Workspace accounts … Continue reading New Tool Allows Gmail Users To Send Mass Personalized Email

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Amazon to allow merchants to email customers directly

The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience. Kim Davis on September 15, 2022 Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, … Continue reading Amazon to allow merchants to email customers directly

Why DuckDuckGo’s new email privacy tool is worth checking out

By Jared Newman September 04, 2022 After a year of private beta testing, DuckDuckGo has made its email privacy tools available to everyone, so you can keep your real email address hidden and minimize tracking by marketers.   DuckDuckGo offers two main ways of protecting email privacy: Anti-tracking: Get a duck.com email address (mine’s newmy@duck.com) to hand out … Continue reading Why DuckDuckGo’s new email privacy tool is worth checking out

Intuit Mailchimp Markets Email Services Based On Precise Data Targeting

Intuit Mailchimp Markets Email Services Based On Precise Data Targeting by Laurie Sullivan  @lauriesullivan, September 7, 2022 Intuit Mailchimp launched a brand campaign Wednesday with a basic message highlighting the different ways marketers should use data to target emails. The brand campaign — Guess Less, Sell More — relies on quirky visuals like an owl-cat-bat … Continue reading Intuit Mailchimp Markets Email Services Based On Precise Data Targeting