Conversion rate is an under-utilized marketing metric. Here’s how you can use it to understand and optimize list growth, engagement and bottom-line performance. Jeanne Jennings on November 18, 2024 Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife … Continue reading Use conversion rate as your key email marketing metric
Organization is the unsung hero of email marketing success, and it’s especially important during the busiest times of the year. Ryan Phelan on November 15, 2024 A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you … Continue reading 4 tips for helping your email marketing team stay organized
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged. Ali Schwanke on October 25, 2024 For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re … Continue reading Why you’re probably underutilizing email sequences
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. Brian McKenna on October 16, 2024 When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation … Continue reading 7 creative email automations for non-ecommerce brands
October 16, 2024 Here is the email template to use when you want to ask for an introduction Steps, template, and examples to use when you need to ask someone for a professional introduction. BY Brent Franson Throughout the course of your career, there will be times when you need to ask for an introduction–even when … Continue reading Here Is the Email Template To Use When You Want To Ask For An Introduction
Image-only emails can harm your customer relationships. Here’s why you should stop sending them and what to do instead. Ryan Phelan on October 14, 2024 Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from … Continue reading Stop insulting your audience with this email behavior
Stop chasing shiny marketing trends and get back to what works. Here’s how email marketing still drives revenue growth with the right focus. Ryan Phelan on September 24, 2024 Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years … Continue reading If I could double your email revenue, would you listen to me?
Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year. Alexander Melone on September 13, 2024 Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your … Continue reading 6 tips for creating a winning email marketing calendar
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Kath Pay on September 5, 2024 Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give … Continue reading Now playing: ‘The Email Test That Goes Wrong’
Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. Chris Wood on August 14, 2024 Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the … Continue reading Email marketers sharpen deliverability tactics at MailCon
