Tag Archives: email

Email marketers don’t have time for shiny new things

How to diagnose if you’re wasting your time chasing the bright-and-shiny. Ryan Phelan on September 2, 2021 I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about.  … Continue reading Email marketers don’t have time for shiny new things

What Opportunities Can Email Newsletter Monetization Bring to Your Business?

Marika Zinca August 25, 2021 In the world of digital marketing, email newsletter monetization is the ultimate win-win since it has vast potential in your organization’s revenue strategy. Businesses are always looking for new channels to help them better engage audiences and boost revenue. These two key objectives are part of their DNA. While chatbots, … Continue reading What Opportunities Can Email Newsletter Monetization Bring to Your Business?

Curiosity Email Subject Lines: Why They Matter and How to Craft Them

Chandrima Chakraborty August 19, 2021 One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, industry, and human development. Indeed, as Oscar Wilde aptly put it, “the public have an insatiable curiosity to know everything.” … Continue reading Curiosity Email Subject Lines: Why They Matter and How to Craft Them

The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

Céillie Clark-Keane August 20, 2021 It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building … Continue reading The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

5 lessons email marketers learned in the pandemic

And how to apply them to your email marketing program. Kath Pay on August 17, 2021 In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon,  marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before … Continue reading 5 lessons email marketers learned in the pandemic

What Are the 7 Email Design Best Practices Marketers Should Follow

Yash Chawlani August 16, 2021 Email marketing is an effective way to reach new customers while keeping current clients engaged and interested. It is a well-known fact that returning customers are more valuable to a firm than newly acquired customers and email marketing is one way to stay connected to existing customers between purchases. Email … Continue reading What Are the 7 Email Design Best Practices Marketers Should Follow

Straight Talk on Email Marketing to College Students: From a College Student

Alyssa Rice July 31, 2021 Introduction I’ll be completely honest with you. College students hate email. They dread checking it. It is a form of communication with their professors, their partners in group projects, and all of those lists they did not intend to subscribe to. Email just isn’t fun. Coming from someone who just … Continue reading Straight Talk on Email Marketing to College Students: From a College Student

5 Things Every Business Needs to Know about Disposable Email Domains

Alexandre François July 26, 2021 There were 3.9 billion email users worldwide in 2019, and that figure is expected to reach 4.5 billion by 2024. While that poses a bright future for email marketing, you need to note that the numbers may include all kinds of users, including disposable email address users. What many business … Continue reading 5 Things Every Business Needs to Know about Disposable Email Domains