VerticalResponse — October 3, 2019 Follow @VR4SmallBiz Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage … Continue reading 3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)
What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out. Lauren Donovan on September 30, 2019 If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech … Continue reading Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon
Kevin George — September 26, 2019 Follow @imkevin_monk A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it … Continue reading Plan your Success Story with Email Marketing in 2020
Jason Lark — September 25, 2019 Follow @Celerity_UK Email preference centres are designed to cater to both prospects and existing customers. Both should have control over what they do and don’t receive, which means that marketers can send more targeted communications. With the right tweaks and customisations, a preference centre can be one of the … Continue reading How to Build a Modern Email Preference Centre
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure. Nandini Rathi on September 24, 2019 Email marketing has the highest ROI out of all marketing channels and we all know that. But did you … Continue reading The 4 humanized elements of deliverability on the Periodic Table of Email
Usman Raza — September 24, 2019 Follow @usmanintrotech Starting an online business sounds easy. Innumerable internet articles will tell you that you can get rich using passive income strategies. Building an electronic commerce store is one way to receive passive income strategies that do not have any alternatives. According to research, Shopify expected Global E-commerce … Continue reading Quick Guide to Explode Ecommerce Sales Using Email Marketing
Victoria Taylor — September 24, 2019 As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for … Continue reading 10 Email Marketing Stats to Prove Your Point
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Kyle Henderick on September 23, 2019 It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies … Continue reading Email marketing and customer retention in the financial services industry
FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)
Tabitha Jean Naylor — September 18, 2019 Follow @TabithaNaylor — September 18, 2019 If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still prefers to … Continue reading Email Marketing 101: The Foundational Basics
