Tag Archives: email

5 Data-Driven Resolutions for a Great Email Year in 2022

Kathleen Rogers January 4, 2022 As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and … Continue reading 5 Data-Driven Resolutions for a Great Email Year in 2022

3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

Christa Tuttle January 3, 2022 Everyone’s email inbox is consistently receiving emails, especially marketing emails. These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night. But, have you ever noticed receiving multiple marketing emails at the same … Continue reading 3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date by Ray Schultz , Columnist, October 6, 2021 Apple Mail users have not opted in to Mail Privacy Protection (MPP) as quickly as doomsayers expected, judging by numbers provided by Validity.  There was single-digit adoption during launch week starting on September … Continue reading 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

9 Benefits of Email Marketing: How It Can Help You Grow Your Business

Alejandra Zilak December 25, 2021 When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz. And maybe you have a newsletter, or touch base with your contacts via email every now and then. … Continue reading 9 Benefits of Email Marketing: How It Can Help You Grow Your Business

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

Alejandra Zilak December 21, 2021 Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click … Continue reading How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

12 Email Marketing Best Practices for Building Relationships

Alejandra Zilak December 19, 2021 Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing. Luckily, here’s a nifty guide of best … Continue reading 12 Email Marketing Best Practices for Building Relationships

3 ways marketers can increase email engagement

Marketers can improve email engagement by implementing live, interactive elements. Corey Patterson on December 16, 2021 Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear … Continue reading 3 ways marketers can increase email engagement