February 26, 2026 ‘Email apnea’: Reading work emails makes us forget to breathe BY Eve Upton-Clark Reading or sending emails may seem like an innocuous task, but sometimes, this simple act can trigger a dramatic bodily response. Like forgetting to literally breathe. “Many of us have heard of sleep apnea: the condition where breathing gets interrupted … Continue reading ‘Email apnea’: Reading work emails makes us forget to breathe
Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy. By Ryan Phelan February 24, 2026 Are empathy, sympathy and humanity bad now? That’s what I hear from some thought leaders and government officials who say we can’t afford to be so soft anymore. I … Continue reading We need more humanity in email, especially at unsubscribe
Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. By Lauren McGrath February 23, 2026 When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and … Continue reading Email retention after Gmail’s ‘Manage Subscriptions’ rollout
Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy. By Ryan Phelan January 23, 2026 The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with … Continue reading AI is rebuilding the inbox, and email marketers can’t control it
Speed isn’t the problem. Missing structure is. Better briefs, QA and human review help teams protect inbox performance. By Joe Cunningham January 16, 2026 Can you guess Merriam-Webster’s 2025 Word of the Year? Yep, it’s slop — “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” If … Continue reading 3 strategies for killing AI slop in your email copy
January 17, 2026 You probably shouldn’t click that email ‘unsubscribe’ link. Here’s what to do instead
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant — again. By Mike Pastore January 16, 2026 Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers. The new AI features now available in Gmail … Continue reading More AI for the Gmail inbox isn’t the end of email marketing
From CAN-SPAM to state privacy statutes, federal preemption has been inconsistent. Playing it safe in a patchwork system matters now. By Jeanne Jennings , January 6, 2026 I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy … Continue reading What privacy and email laws reveal about today’s compliance risk
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025 The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report
Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have. Natalie Jackson on November 25, 2025 I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering … Continue reading Stop blasting and start connecting with better email strategy
