Tag Archives: email

Providing Value: What to Cover in a B2B Email Newsletter

Kara Jensen — March 15, 2020 Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? Because it’s often one of the only regular touchpoints you have with all past, current, and prospective clients and is an invaluable opportunity to make … Continue reading Providing Value: What to Cover in a B2B Email Newsletter

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

The B2B Comfort Zone: Email Is Still Best For Sending Content

The B2B Comfort Zone: Email Is Still Best For Sending Content by Ray Schultz , Columnist, March 5, 2020 Don’t discount the old channels — like email. That’s the main takeaway from B2B Content Consumption Trends, a study by Centerline Digital.    Email is the top B2B content vehicle and the best at producing leads … Continue reading The B2B Comfort Zone: Email Is Still Best For Sending Content

5 Killer Lead Magnet Ideas to Get More Email Subscribers

Christopher Jan Benitez — March 8, 2020 mohamed_hassan / Pixabay A lead magnet is a piece of content that provides value for people in exchange for their contact information. When you’re just starting, nobody knows that you exist. You’ll have to find ways to reach the right people. Lead magnets can reach savvy consumers who … Continue reading 5 Killer Lead Magnet Ideas to Get More Email Subscribers

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020   While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is

How to Repurpose Content for Email with a Greatest Hits Funnel

Brittany Berger — February 26, 2020 Let’s talk about content marketing and Cher. Yes, Cher. Because love her or hate her (I love her. I love her so much.), Cher is brilliant at content strategy and repurposing content, and we need to talk about it. So today we’re covering the main content repurposing strategy Cher … Continue reading How to Repurpose Content for Email with a Greatest Hits Funnel

Customer Retention Tips: Update Your Unresponsive Customer Email Addresses

Keith Reinhardt — February 26, 2020 As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is … Continue reading Customer Retention Tips: Update Your Unresponsive Customer Email Addresses

Playable Offers Shutterstock Videos For Email Campaigns

Playable Offers Shutterstock Videos For Email Campaigns by Ray Schultz , February 21, 2020 Playable, a specialist in video email marketing, has formed an API integration with Shutterstock Inc. to make millions of royalty-free stock videos available for use in email campaigns. The arrangement will help brands “improve the engagement and impact of those campaigns … Continue reading Playable Offers Shutterstock Videos For Email Campaigns