Tag Archives: email

AI is rebuilding the inbox, and email marketers can’t control it

Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy. By Ryan Phelan   January 23, 2026   The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with … Continue reading AI is rebuilding the inbox, and email marketers can’t control it

4 takeaways for email marketers from Google’s 2025 holiday report

Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025   The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report

StackAdapt unveils a martech suite combining programmatic, data and email marketing

StackAdapt sees an opportunity to activate data and drive cross-channel impact. Mike Pastore on October 15, 2025       Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, … Continue reading StackAdapt unveils a martech suite combining programmatic, data and email marketing

5 email lifecycle programs you need — and one to drop

Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025       Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and … Continue reading 5 email lifecycle programs you need — and one to drop