New program shows how Gmail is using sender verification and recipient feedback to decide who gets preferential inbox treatment. By Constantine von Hoffman Published on August 19, 2026 Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets different treatment. Beginning September … Continue reading Google gives political email a lane around spam filters
August 08, 2026 Why can’t your email be as secure as your texts? BY Michael Grothaus Most people take for granted that the messages they send via popular messaging apps like Meta’s WhatsApp or Apple’s iMessage are end-to-end encrypted (E2EE), meaning that no one but the sender and receiver—not even WhatsApp or Apple—can read the contents. … Continue reading Why can’t your email be as secure as your texts?
Find your email program’s weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue. By Lauren McGrath Published on August 5, 2026 Missing or underperforming automated email flows quietly cost many brands revenue. An audit can uncover those gaps, strengthen deliverability, and identify the lifecycle automations … Continue reading How to audit your email automations for revenue gaps
The browser-based alternative to OTPs and magic links could improve sign-up conversions and first-party data quality. By Constantine von Hoffman Published on July 29, 2026 Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition: email verification. It’s also another step toward making … Continue reading Google testing a way to ease email signups
Campaigns can fail before they’re written because teams can’t agree on what success looks like. One question can change that. By Jeanne Jennings Published on July 23, 2026 While working with a large membership association on an email strategy engagement, I reviewed dozens of their campaign briefs. They required information about everything from segmentation … Continue reading The one question that will improve all your email campaigns
July 22, 2026 The worst thing you can do in a professional email is play it safe BY Julie Zhu I was writing a work email and found myself spending an embarrassing amount of time staring at it before hitting send. The message was short, the ask simple. I’d already read it aloud three times, checked … Continue reading The worst thing you can do in a professional email is play it safe
Stop evaluating email one campaign at a time. Review your email ecosystem to decide which programs still deserve your time, budget, and attention. By Jeanne Jennings Published on July 16, 2026 For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look … Continue reading Your email program is overdue for a portfolio review
July 06, 2026 Microsoft layoffs: Read the email Xbox CEO Asha Sharma sent employees BY Ella Chakarian Last month, there were murmurs that “major job cuts” were coming for Xbox. Now, Microsoft is cutting 4,800 roles, with 1,600 impacting its Xbox division today. In an email to employees, Xbox CEO Asha Sharma called it “the … Continue reading Microsoft layoffs: Read the email Xbox CEO Asha Sharma sent employees
New research based on 4.6 billion emails challenges some of marketing’s oldest subject line advice and offers a framework for testing what works. By Constantine von Hoffman Published on July 2, 2026 Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation … Continue reading FREE! The email subject line rules that don’t hold up!
The newsletter resurgence reflects a broader shift in consumer behavior toward curated content, trusted voices, and meaningful engagement. By Alexander Melone Published on June 25, 2026 Email newsletters are making a comeback, and for good reason. The web used to revolve around communities built for niche interests and a friendly exchange of thoughts … Continue reading The email newsletter is back and winning the inbox
