Tag Archives: email

More People Are Opening Email During Covid – What Does That Mean For You?

Eva Webster June 19, 2020 With Covid-19 changing the marketing world at breakneck speed, email marketing is one area that has been significantly affected. In a study done by Campaign Monitor, they found that more people are opening emails during the pandemic than ever before. What does this mean for your email marketing campaigns? What … Continue reading More People Are Opening Email During Covid – What Does That Mean For You?

What They’re Saying About AMP For Email: Still No Widespread Buy-In

What They’re Saying About AMP For Email: Still No Widespread Buy-In by Ray Schultz , Columnist, June 12, 2020 AMP (accelerated mobile pages)  for Email has been widely discussed since Google announced it was working on the project in 2018. But are brands really using it?  Not many.  “There has not been a lot of … Continue reading What They’re Saying About AMP For Email: Still No Widespread Buy-In

Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?

Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?

7 Email Marketing Best Practices That Will Increase Your ROI

Brandon Purdum — June 3, 2020 As an outreach channel, email marketing offers a great opportunity to connect with your audience, nurture leads and meet prospects at a critical point in the buyer’s journey. A few email marketing best practices can help not only improve that interaction, but propel your email marketing performance and ROI … Continue reading 7 Email Marketing Best Practices That Will Increase Your ROI

Why A Free Email Checker Won’t Keep Your List Clean

Keith Reinhardt — May 30, 2020 MabelAmber / Pixabay Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email marketing”. That’s great, right? On the … Continue reading Why A Free Email Checker Won’t Keep Your List Clean

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic by Ray Schultz , Columnist, May 26, 2020 Email response is rising even while website traffic is declining during the pandemic, according to a study by Glance Inc., a firm that offers metrics-reporting for digital marketers.  There has been a 200% surge in email marketing engagement, … Continue reading Email Flies: Engagement Rises By 200% During COVID-19 Pandemic

8 Professional & Fun Coronavirus Email Marketing Tips You Should Be Using

Victoria Taylor — May 26, 2020 Everyone is sending emails about COVID-19, your supermarket, shopping site, and even brands you bought from years ago. Now more than ever, people need to be informed about what your company has to offer them during this time. We’ve taken a look at our inbox and did some research … Continue reading 8 Professional & Fun Coronavirus Email Marketing Tips You Should Be Using