Tag Archives: email

COVID-19 Email Marketing Impact for the SaaS Industry

Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry

Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them)

Syed Balkhi February 18, 2021 If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways to build rapport, increase sales, and grow your business. Globally, … Continue reading 4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them)

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized?

50 Unbelievable Email Statistics You Need to Know

Larisa Bedgood February 10, 2021 While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at these 50 amazing statistics showing just how strong this marketing channel is: Email ROI 1) – Email continues to outperform other marketing channels by … Continue reading 50 Unbelievable Email Statistics You Need to Know

2021 Email Marketing Strategy: How to Plan for the Unplannable

Keith Reinhardt February 10, 2021 One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes. Now, as 2021 rolls out, you might be wondering whether it’s realistic to try to plan beyond the next few campaigns in case something … Continue reading 2021 Email Marketing Strategy: How to Plan for the Unplannable