Tag Archives: email

Be the Personal Shopper (Not the Annoying Salesperson) of Your Email Strategy

James Glover — August 7, 2017 Follow @coherentpath — August 7, 2017 Maialisa / Pixabay Whether you go to a store with a mission and a certain product in mind or you’re enjoying a relaxing day of shopping, browsing through the racks hoping to snag your next impulse buy, there’s nothing worse than an overbearing … Continue reading Be the Personal Shopper (Not the Annoying Salesperson) of Your Email Strategy

Why Investing in Content is Vital to Email Marketing’s Continued Success

Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success

7 Email Marketing Tips to End the Nightmare of Cart Abandonment [Infographic]

Scott Cohen — August 3, 2017 Follow @scottcohen13 — August 3, 2017 Cart abandonment is a dreadful thing for any e-commerce marketer. It’s the worst kind of ‘almost’—the person ‘almost’ completed the purchase, yet you ended up with zero money of the deal. How, well, dreadful! You’re not alone with that feeling. Cart abandonment rates … Continue reading 7 Email Marketing Tips to End the Nightmare of Cart Abandonment [Infographic]

Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers

Kevin George — August 3, 2017 Follow @imkevin_monk — August 3, 2017 Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this … Continue reading Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers