Tag Archives: email

COVID-19 Email Marketing Impact for the SaaS Industry

Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry →

Don’t Be an Inbox Clogger – Email With a Purpose

Email Strategy

Brian Basilico February 25, 2021 A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don’t want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email … Continue reading Don’t Be an Inbox Clogger – Email With a Purpose →

Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

Email Marketing

Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails… →

How to Create Your Customer Onboarding Email Series

Customer Onboarding

Ashley Hill February 23, 2021 A recent client project I did, and one I recommend to all my clients, is setting up an automated workflow for new customers. Much like ones for new subscribers, by giving your customers the information they need to work with your product or service best, you’re helping to ensure they … Continue reading How to Create Your Customer Onboarding Email Series →

4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them)

Email Marketing Mistakes

Syed Balkhi February 18, 2021 If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways to build rapport, increase sales, and grow your business. Globally, … Continue reading 4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them) →

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email Marketing

Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized? →

Accountant Email Marketing Must-Haves

Email Marketing

Connor Benedict February 16, 2021 Did you know that a strong email marketing campaign has one of the highest returns on investment of all forms of marketing? If you want to put together a strong email marketing campaign for your business, you can follow a few best practices — from the timing of your messages … Continue reading Accountant Email Marketing Must-Haves →

20 Creative Call to Action Examples for Email Newsletter Signups

Email Newsletter Marketing

Kristen McCormick February 16, 2021 Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? … Continue reading 20 Creative Call to Action Examples for Email Newsletter Signups →

50 Unbelievable Email Statistics You Need to Know

Email Platforms

Larisa Bedgood February 10, 2021 While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at these 50 amazing statistics showing just how strong this marketing channel is: Email ROI 1) – Email continues to outperform other marketing channels by … Continue reading 50 Unbelievable Email Statistics You Need to Know →

2021 Email Marketing Strategy: How to Plan for the Unplannable

Email Marketing Strategy

Keith Reinhardt February 10, 2021 One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes. Now, as 2021 rolls out, you might be wondering whether it’s realistic to try to plan beyond the next few campaigns in case something … Continue reading 2021 Email Marketing Strategy: How to Plan for the Unplannable →