Kevin George — June 7, 2017 Follow @imkevin_monk— June 7, 2017 geralt / Pixabay Email Marketing still remains one of the most popular ways to reach a large set of audience. And a successful email marketing campaign is a result of equal roles played by in-depth conceptualization, strong copywriting and world-class design. Have you ever … Continue reading 7 Email Design Myths that Hinder the Success of your Campaigns
How can you grow your email list — without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you increase your email subscriber base. Scott Heimes on June 6, 2017 Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many … Continue reading How to grow your email marketing list without resorting to shortcuts
Sam Kahn — June 5, 2017 — June 5, 2017 Email remains a go-to channel for consumers. More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019. Brands are getting more sophisticated in their use of email marketing. In Adestra’s 2017 email marketing report, … Continue reading Email Marketing Trends and Strategy 2017
Keith Reinhardt — June 2, 2017 Follow @FreshAddress— June 2, 2017 The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey … Continue reading Can Your Email List Pass the Customer Journey Stress Test?
Karen Repoli — June 2, 2017 Follow @karenrepoli— June 2, 2017 This week, I’m sharing my tips to make your Email Marketing rock. 1. Create customer-centric emails that are personalized and to one person only. Personalized emails deliver 6x higher transaction rates. – Experian Do you hate to get email addressed as “Dear Customer,” “Dear … Continue reading Top Tips: Email Marketing
Larisa Bedgood — June 2, 2017 Follow @www.twitter.com/V12Data— June 2, 2017 Email personalization allows brands to connect with their customers and prospects in personalized and engaging ways. Consumers want to be treated as individuals and providing a personalized experience is increasingly becoming an important way to establish competitive differentiation. When used in email, personalization increases … Continue reading Top Strategies To Personalize Your Email Campaigns
AJ Agrawal — June 1, 2017 Follow @ajalumnify— June 1, 2017 Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out … Continue reading Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017
Brian Marsh — May 31, 2017 Follow @brianleemarsh— May 31, 2017 There aren’t a lot of people saying this, but direct mail marketing is dead. Actually… Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing … Continue reading Email Marketing Budgets: Spend This Much For 122% ROI (And How To Do It)
Patrick Sanders — May 31, 2017 — May 31, 2017 Admittedly, we’re biased toward mobile engagement, but we realize that the ideal marketing strategy makes the most of every available messaging channel. For many companies, email remains one of their most important touchpoints with customers and we’re always getting asked how marketers can use email … Continue reading How Do You Effectively Connect With App Users Via Email?
Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign