Tag Archives: email

5 impactful ways to level up your email marketing designs

Email Marketing Strategy

Craft bespoke email designs to stand out in crowded inboxes. Let your brand’s voice shine through with unique layouts. Alexander Melone on March 15, 2024 Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on thousands … Continue reading 5 impactful ways to level up your email marketing designs →

Navigating new spam policies: A guide to effective cold email outreach

Email Marketing Platforms

Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less … Continue reading Navigating new spam policies: A guide to effective cold email outreach →

New email sender rules: Legitimate mailers will be collateral damage

Email Marketing Trends

The ‘bad guys’ won’t be deterred. The ‘good guys’ will be injured. Marc Sirkin on March 4, 2024 New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage.  Authentication of outgoing emails, limiting user-reported spam rates … Continue reading New email sender rules: Legitimate mailers will be collateral damage →

4 best practices to build a clean and engaged email database

Email Marketing Strategy

Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database →

If you’re marketing on ‘Email Island,’ don’t get yourself voted off

Email Marketing Strategy

Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them? Mike Pastore on February 23, 2024 I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of … Continue reading If you’re marketing on ‘Email Island,’ don’t get yourself voted off →

Increasing email click-throughs: Best of the MarTechBot

Email Marketing Tools

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention. MarTechBot on February 12, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Increasing email click-throughs: Best of the MarTechBot →

How generative AI is impacting email marketing software

Generative AI

Email marketing and the software that supports it are well-established, but that doesn’t mean the space is standing still. Generative AI is having an impact. Pamela Parker on January 24, 2024 Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated … Continue reading How generative AI is impacting email marketing software →

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