Angela Hausman, PhD November 24, 2020 Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your … Continue reading Create a Winning Email Marketing Strategy That Explodes ROI
Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers by Ray Schultz , Columnist, November 17, 2020 Email reigns supreme as a customer engagement channel. As consumers turn to digital as they cope with the COVID-19 pandemic, 91% rate email as a top communications channel, according to Critical Channels of Choice—How … Continue reading Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Hachem Ramki November 17, 2020 It’s a document that’s as bitter to draft as it is to send, but rejection letters, or rejection emails, are an essential process to have, especially for companies with frequent recruitment campaigns. A lot of recruiters and HR do not fully see the benefit of these rejection letters. Most of … Continue reading 3 Things to Consider Before Hitting “Send” on That Rejection Email
Denise Langenegger November 16, 2020 When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. With more than … Continue reading 7 Unique Ways Instagram and Email Marketing Work Together
Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020 The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world
Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?
Christa Tuttle November 13, 2020 Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive the most value. This leads to the opportunity to optimize which generally results in a better outcome for the campaign. While there are a variety of email testing strategies, we … Continue reading Best Practices: Email Testing
Dildeep Singh November 4, 2020 Cold emails are the new generation of cold phone calls, but far less intrusive. They are emails that are written and sent without prior permission from the recipient. Senders and sendees alike both prefer cold emails over cold calls. It’s worth knowing how to write a cold email because emails … Continue reading Cold Email Marketing on a Budget
Focus on lists and personalized content to break through the noise. Rodric Bradford on November 6, 2020 With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? First, marketers need … Continue reading Tips for optimizing holiday email marketing campaigns
Shweta Dawar November 3, 2020 If you have been wondering what an email marketing funnel is, you are in the right place. In this blog post we are going to talk all about how to create an email marketing funnel from scratch and the best tools you can use for creating one. What is a … Continue reading Email Marketing Funnel: The Guide
