Tag Archives: List

Email Data Hygiene is Make-or-Break for List Success in 2020

Keith Reinhardt August 28, 2020 Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. But higher list attrition rates and more inbox filtering are keeping many messages out of the inbox where they work their ROI magic. … Continue reading Email Data Hygiene is Make-or-Break for List Success in 2020

Build Your Email Subscriber List From Scratch With These Amazing Lead Magnets

Harikrishna Kundariya August 11, 2020 Digital marketing has become essential for all businesses regardless of industry or size. You need to leverage the digital platforms in order to stay in the loop and create a brand name for your business. However, not all kinds of marketing strategies can fit all businesses. However, there is an … Continue reading Build Your Email Subscriber List From Scratch With These Amazing Lead Magnets

Why A Free Email Checker Won’t Keep Your List Clean

Keith Reinhardt — May 30, 2020 MabelAmber / Pixabay Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email marketing”. That’s great, right? On the … Continue reading Why A Free Email Checker Won’t Keep Your List Clean

Training, support duties stand out in marketing technologists’ list of responsibilities

MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes. Amy Gesenhues on April 23, 2020 If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would be a more … Continue reading Training, support duties stand out in marketing technologists’ list of responsibilities