Tag Archives: List

Training, support duties stand out in marketing technologists’ list of responsibilities

MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes. Amy Gesenhues on April 23, 2020 If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would be a more … Continue reading Training, support duties stand out in marketing technologists’ list of responsibilities

Using Suppression List Management for Audience Targeting

Tom Wozniak — April 9, 2020 One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant and engaging messaging. Marketers have learned to leverage this ability to create highly effective campaigns that drive engagement, response, and conversions. However, there’s a lot that goes into developing … Continue reading Using Suppression List Management for Audience Targeting

5 Opt-In Forms to Segment Your List Like a Pro

Syed Balkhi — March 11, 2020 Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click rates, and, most importantly, decreases their unsubscribe rates. Segmenting an email list drastically improves the effectiveness of their email … Continue reading 5 Opt-In Forms to Segment Your List Like a Pro

Personal Values Top List Of Brand Loyalty, IBM Reports

Personal Values Top List Of Brand Loyalty, IBM Reports by Laurie Sullivan  @lauriesullivan, Yesterday One-third of all consumers stop buying their preferred products if they lose trust in the brand, and one-third of consumers stopped purchasing their long-time favorites in 2019. IBM’s study–Meet The 2020 Consumer Driving Change–on global consumer trends reveals that the importance … Continue reading Personal Values Top List Of Brand Loyalty, IBM Reports

A geek’s guide to managing your email list in 2020

Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists. Jennifer Cannon on December 23, 2019 at 10:16 am As we come to the close of a decade of unprecedented, rapid technological innovation for modern … Continue reading A geek’s guide to managing your email list in 2020

Get the Right Traffic: Build a Comprehensive Keyword List

Kimberly Grimms — December 9, 2019 Follow @https://twitter.com/kimberlygrimms What most searched for words and phrases will lead potential customers to your website? Propelrr, a digital marketing agency in the Philippines, presented a case study on the top searched “near me” keywords. This study discusses the importance of having the right keywords to help boost your … Continue reading Get the Right Traffic: Build a Comprehensive Keyword List