Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers
Chanakya Kyatham February 18, 2021 80% of B2B social media leads come from LinkedIn. (Source) Isn’t that a promising stat for a B2B company looking to generate leads? It sure is. Here’s one more: LinkedIn outdoes Facebook, blogging, and twitter for individual lead generation (Source) Having said that, let’s dive into how to use LinkedIn … Continue reading 9 High-Converting LinkedIn Strategies for B2B Sales
Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized?
Heather Hiltzik February 17, 2021 It’s no secret that consistent revenue growth is important for businesses to succeed. How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Read on and discover three ways to steadily increase revenue over time. Maintain a Consistent Marketing Strategy Consistency is … Continue reading 3 Strategies to Maintain Consistent Revenue Growth in Your Business
Brianna Lucido February 15, 2021 Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in … Continue reading Conversion Optimization Strategies for Luxury Online Retailers
Jared Atchison February 11, 2021 Business owners and marketing teams spend a ton of time, money, and energy building robust websites packed with helpful information and products. Despite their best efforts, getting page views is still a struggle. Does this situation sound familiar? Between the digital noise from other companies and a continually shrinking consumer … Continue reading How to Consistently Improve Your Website’s Pageviews (5 Strategies)
Angela Hausman, PhD February 10, 2021 Starting a small business or a company with high growth potential is a heady time; with lots of demands of your time, energy, and money. There’s also a lot of risk as up to 90% of startups don’t survive the first 5 years in business, according to the U.S. … Continue reading Finance Strategies for Startups: Managing Your Money
Amber Wilcox February 8, 2021 If we learned anything from 2020, it’s that anything can happen in the world at any time. As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 … Continue reading Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy
Chanakya Kyatham February 3, 2021 Are you interested in growing your email list and boosting on-site conversation by 150%? FYI, it’s possible. You can get this done through email retargeting (We’ll show you how later). For now, take a look at this AdRoll survey illustration on retargeting effectiveness – Over 90% of the marketers believe … Continue reading Drive 150% More ROI With These Powerful Email Retargeting Strategies
Andi Graham February 2, 2021 For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer, of course, isn’t simple or straightforward. Part of the problem is that nothing in marketing is ever linear. Long-term … Continue reading Short-Term vs. Long-Term Digital Marketing Strategies
