Nicole Blanckenberg September 7, 2020 Here’s the thing: your brand identity and how you create it matters – in a big way. It matters to your long-term eCommerce success, to conversion success, for increasing your repeat customer rates, and if you want to stand out from your biggest competitors. But where to start? If you … Continue reading Create a Strong Brand Identity With These 9 eCommerce Branding Strategies
Dhiraj Sharma September 4, 2020 Even in the best of times, employees aren’t satisfied with getting the bulk of their information from co-workers or the office rumor mill. But when there’s a global pandemic raging on, company higher-ups have a tremendous opportunity and responsibility to be visible to the people they hire. What’s more, employees … Continue reading 3 Strategies to Leverage Your Intranet and Boost Leader-Employee Engagement
Brian Taylor September 2, 2020 Need for Consumer Engagement in On-demand delivery business An emotional connection between the consumer and the brand is commonly known as consumer engagement. Satisfaction in all aspects is an important one for more consumer engagement. Highly engaged customers are the ambassadors for products and they acted as the catalysts to … Continue reading Top 6 Proven Strategies to Increase Consumer Engagement in On-demand Delivery Businesses
Madeleine Wilson September 1, 2020 If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Customer behaviors and preferences are shifting daily – as are their emotions. For many mobile product managers, their biggest goal is to create a … Continue reading Key Advice and Strategies for Mobile Product Managers
Kristen Deyo September 1, 2020 If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize … Continue reading Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS
Liz Armbruester August 21, 2020 As the summer heat burns across the U.S., many retailers are beginning to shift their sights toward cooler weather and the holiday season. However, preparing for holiday shoppers this year comes with an added layer of uncertainty as the COVID-19 pandemic continues on. With concerns over the health and safety … Continue reading Strategies to Prepare Your Ecommerce Site for an Online-First Holiday Season
Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony
Paul Keijzer August 12, 2020 One of the most often-asked questions about leadership is: Are leaders born or made? Research suggests that leadership is about one-third born and two-thirds made. No matter which industry do you belong to – business, sports, politics or some other – the ability to effectively motivate and lead a group … Continue reading Great Leaders are Made, Not Born: 4 Strategies for Becoming a Better Leader
Ronita Mohan August 6, 2020 Lead generation is at the core of most marketing strategies—you want to create content that brings in new audiences and more revenue. While a number of beginner strategies work well to generate leads, these sources dry up eventually. That is when marketers need to look at advanced tactics that will … Continue reading Lead Generation in 2020: 8 Advanced Strategies
Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors
