Words Behind Strategies At Google, Meta To Protect Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2024 An ad-targeting option at Google came under fire Thursday when it was reported that Google assisted Meta to target Instagram ads to teenagers on YouTube, about one week after the Senate passed legislation designed to hold companies … Continue reading Words Behind The Strategies At Google, Meta To Protect Kids
Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024 The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. Brianna Miller on June 28, 2024 In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. … Continue reading 7 marketing strategies to conquer decision paralysis
B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact. Kim Davis on May 31, 2024 For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being … Continue reading B2B customer acquisition strategies are evolving
May 19, 2024 4 strategies for promoting passion and purpose in the workplace Yonason Goldson explains how leaders who project an autotelic sense of mission, vision, and nobility promote a cultural attitude geared to succeed. BY Yonason Goldson Many years ago, I introduced my six-year-old son to Chutes and Ladders. He took to the classic board game … Continue reading 4 strategies for promoting passion and purpose in the workplace
May 03, 2024 6 strategies that can help you land that promotion It’s about more than working hard and being good at your job. BY Tammy Perkins You’ve been in your company for a while, and you’re a consistent high performer. You’ve received glowing reviews for every performance appraisal you’ve had. Yet quarter after quarter, your job … Continue reading 6 strategies that can help you land that promotion
April 07, 2024 These strategies can help with dealing with a bully at work Here’s how to handle a workplace bully. BY Julia Herbst Have you ever worked with a bully and watched as they rose through the ranks, getting promotion after promotion? In an excerpt in Fast Company, Teresa A. Daniel addresses why it feels … Continue reading These strategies can help with dealing with a bully at work
Martech doesn’t exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. Steve Petersen on April 2, 2024 As martech practitioners, we need to stay abreast of more than product and channel features, capabilities, competitor comparisons, stack fit, best practices, etc. We should also consider macro factors, which Investopedia defines as … Continue reading Future-proofing martech strategies against macro forces
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies
March 17, 2024 These 3 strategies could actually help close the gender pay gap There are steps leaders in every industry can take to ensure true gender parity in their workplace. BY Rohshann Pilla Women in the workplace have come a long way since Rosie the Riveter. In the United States, women today make up 74.6 … Continue reading These 3 strategies could actually help close the gender pay gap
