Tag Archives: Strategies

Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies

Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies Nate Nead / 22 Dec 2022   Entrepreneurs can be both built and born. The same is true for the businesses themselves. Some are born organically, and some grow inorganically. There’s no single right or wrong strategy for growth. When it comes to … Continue reading Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies

5 strategies B2B marketing and sales teams can bank on as markets tighten

These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. Scott Vaughan on January 13, 2023 “Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and … Continue reading 5 strategies B2B marketing and sales teams can bank on as markets tighten

Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples

Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples Aisha Noreen / 14 Nov 2022   Upsell to Exiting Customer, Strategies Explained: Did you know it costs five times more to acquire a new customer than it does to sell an existing one? Well, as digital marketers, we know the pressure of producing … Continue reading Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples

Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID

Drive conversion rates so stellar, you’ll calculate them twice just to be sure. SheerID on October 27, 2022   The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with … Continue reading Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID

Going beyond cookie consent: 3 strategies to achieve data compliance

Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand. Hugo Loriot on October 18, 2022 With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance … Continue reading Going beyond cookie consent: 3 strategies to achieve data compliance

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies by Ray Schultz , Columnist, October 10, 2022 Brands have a long way to go before they get the maximum benefit from their data, judging by The B2C Perspective on Using Data to Predict Future Performance, a study from Pecan AI, conducted by Ascend2.  Most B2C … Continue reading Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies

Fintech marketing today and beyond: Exploring best practices and strategies

Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers. Allen Martinez on September 26, 2022 The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a … Continue reading Fintech marketing today and beyond: Exploring best practices and strategies

PepsiCo’s strategies for marketing via online games and esports

PepsiCo’s head of gaming and esports shares his playbook for connecting with gamers and fans. Chris Wood on June 23, 2022 Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, … Continue reading PepsiCo’s strategies for marketing via online games and esports

Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward

By Michelle Davey     June 04, 2022   Over the last few weeks, I’ve taken a trip back to the early 2010s, watching Jared Leto, Amanda Seyfried, and Joseph Gordon Levitt bring some of the most infamous tech founders and their fall-from-grace-stories alive on the silver screen. I was an early employee at food … Continue reading Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward