Tag Archives: Strategies

Once Covid Hit, Companies Pivoted Their Marketing Strategies

Once Covid Hit, Companies Pivoted Their Marketing Strategies by Nina Lentini , Staff Writer @Nina_Lentini, November 19, 2021 In case you missed Thursday’s column, let me introduce myself, although some of you I’ve surely met and mingled with already. I will be subbing for your regular insider, Laurie Sullivan, over the next few weeks. I won’t … Continue reading Once Covid Hit, Companies Pivoted Their Marketing Strategies

6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)

Gavin Bell November 17, 2021 A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you’ve seen a dip in the performance of your Facebook advertising campaigns, you’re not alone. But are the days of advertising on Facebook over? Absolutely not. Like anything new, it’s … Continue reading 6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)

3 Inspiring Examples of B2B Social Selling for Your Own Strategies

Jock Breitwieser October 29, 2021 Marketing’s Curse: Everyone talks a big game, but only few can prove it. Want to see examples of B2B social selling paying off in a big way? In initial consultations with a business that is interested in B2B social selling, one of the biggest hurdles is being able to show … Continue reading 3 Inspiring Examples of B2B Social Selling for Your Own Strategies

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions

9 Actionable Facebook Ads Strategies for Small Businesses

Mandy Schmitz October 18, 2021 Image Source: pexels.com Facebook stays at the first spot of social media platforms with over 2.89 billion active users. With most of its users being millennials (age 25-34), Facebook stands as a hub for garnering results from business activities. The easiest way to grab this wide audience’s attention is to … Continue reading 9 Actionable Facebook Ads Strategies for Small Businesses