Tag Archives: Strategies

Why talented women keep getting passed over for promotions—and 3 strategies to help

June 15, 2026 Why talented women keep getting passed over for promotions—and 3 strategies to help BY Kelly Mooney Are you heads down, cranking out work, staying late, and hitting deadlines? Have you consistently brought major projects in under budget, but no one seems to notice? Are you devoted to your employer, yet aren’t being promoted, … Continue reading Why talented women keep getting passed over for promotions—and 3 strategies to help →

Why AI personalization strategies fail

AI Personalization

Most personalization plans collapse during execution because operational realities don’t match the vision. By Katie Templin Published on May 7, 2026 As a strategist, I never thought I’d say this, but we need to stop talking about blue sky. A north star is important. A roadmap to get there is critical. But the … Continue reading Why AI personalization strategies fail →

Three first-party data strategies retail brands are prioritizing now

Data Strategy

As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now →

AI strategies are kind of destined to fail

AI Strategies

February 06, 2026 AI strategies are kind of destined to fail span>span]:whitespace-nowrap”>As a consultancy owner, I’ve been experimenting heavily with the headline AI applications for the better part of two years now. Our teams have tested it across dozens of products and use cases. Some experiments worked immediately. Others failed at first but succeeded six … Continue reading AI strategies are kind of destined to fail →

6 Strategies for Visibility in ChatGPT

ChatGPT

6 Strategies for Visibility in ChatGPT Brad Anderson If you’re trying to “rank” in ChatGPT the same way you rank in Google, you’re going to have a bad quarter. That’s not my take. It’s the pattern a lot of marketers are bumping into right now, and it’s one a top marketing agency, Relevance, … Continue reading 6 Strategies for Visibility in ChatGPT →

4 strategies for building a ‘good enough’ financial plan and portfolio

Financial Management

January 21, 2026 4 strategies for building a ‘good enough’ financial plan and portfolio span>span]:whitespace-nowrap”>I’m a classic satisficer: I’m usually quick about making decisions and often fall back on the tried-and-true. Some people are optimizers, carefully analyzing almost every choice, whether it’s a new sofa or a cup of coffee. If you want to make … Continue reading 4 strategies for building a ‘good enough’ financial plan and portfolio →

4 strategies for when you’re going to lose your job but you don’t know when

Career Development

January 20, 2026 4 strategies for when you’re going to lose your job but you don’t know when

3 strategies for killing AI slop in your email copy

AI Strategies

Speed isn’t the problem. Missing structure is. Better briefs, QA and human review help teams protect inbox performance. By Joe Cunningham January 16, 2026 Can you guess Merriam-Webster’s 2025 Word of the Year? Yep, it’s slop — “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” If … Continue reading 3 strategies for killing AI slop in your email copy →

Why AI content strategies need to focus on tasks not transactions

AI Content Strategies

Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query. Danny Goodwin on December 10, 2025 AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily … Continue reading Why AI content strategies need to focus on tasks not transactions →

4 strategies introverts can use to prevent burnout

Personal Professionality

October 16, 2025 4 strategies introverts can use to prevent burnout Here’s how introverts can build a strong personal brand both online and offline and still stay sane.