Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success The digital era has introduced businesses to the compelling world of online advertising, where pay per click management services are critical to navigating the space effectively. Pay-per-click, or PPC, is a model where advertisers pay a fee each time an online user clicks their ad. … Continue reading Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success
Tag Archives: Strategies
5 strategies to save you when you’re failing in a new role
By Harrison Monarth January 31, 2024 A senior executive I was coaching came to one of our sessions shortly after having had a tense conversation with a direct report, whose performance consistently failed to meet expectations, and who, according to her, wasn’t learning or improving in their new role. “It’s been four months,” she said. … Continue reading 5 strategies to save you when you’re failing in a new role
Predictions For Future Google Performance And Monetization Strategies
Predictions For Future Google Performance And Monetization Strategies by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2024 Search engine optimization (SEO) experts at North, a content performance and digital public relations agency in the UK, conducted a study to predict what Google will look like in 2050, and some of the services and monetization strategies it will … Continue reading Predictions For Future Google Performance And Monetization Strategies
6 winning strategies to shorten your B2B sales cycle
Struggling with a long sales cycle? Learn how to close deals faster with these strategies. Brian Hicks on December 14, 2023 The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. As each day passes, customer acquisition costs rise while the likelihood … Continue reading 6 winning strategies to shorten your B2B sales cycle
B2B email marketing: 3 strategies for advanced personalization
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Stephanie Trovato on November 20, 2023 Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what … Continue reading B2B email marketing: 3 strategies for advanced personalization
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
A deep dive into writing prompts for generative AI to create an email campaign brief. Kath Pay on October 9, 2023 In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
How to tune your GTM strategies to cope with budgetary headwinds
The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. Anand Thaker on September 14, 2023 Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the … Continue reading How to tune your GTM strategies to cope with budgetary headwinds
10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times
10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times Hitesh Gambhava / Aug 29, 2023 NOW is the time to safeguard your business against the perils of the economic downturn. Once the economy begins to decline, it might be too late to take action and steer your business toward survival and … Continue reading 10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times
Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies
Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies