Everyone from AOL to Yahoo promises to deliver the much sought after 18 – 34 year old demographic. Amy Gesenhues on May 5, 2015 Last week’s NewFronts presentations were jam-packed with celebrities, exclusive series announcements and a host of new advertising solutions – but the one word that made it into nearly every NewFronts event, … Continue reading NewFronts 2015: It’s The Year Of The Millennial For Digital Content Providers
The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year
For an estimated $10 a month, subscribers will get an ad-free viewing experience, as well as be able to store videos offline. Amy Gesenhues on April 8, 2015 Bloomua / Shutterstock.com A paid subscription service from YouTube appears to be just around the corner. The Verge reported today YouTube will soon be launching an ad-free … Continue reading YouTube To Launch Ad-Free Paid Subscription Service This Year
Caroline KangFebruary 21, 2015 The end of the year is a delicate time in the world of business. It is a time to gather the final tax documents, scan the receipts and look for some last-minute deductions. It is also a time to review marketing campaigns and advertising strategies, doubling down on what worked during … Continue reading Fast-Forward: Easy End Of Year Inventory Tips For Better Business
Jeanette RussellFebruary 21, 2015 The donor revenue of a nonprofit largely depends on how highly engaged their audience is with their campaigns. The more engaged, the higher donations per-supporter. Retaining donor engagement is, in some ways, more difficult than recruiting new donors. A Blackbaud study found that retention rates for nonprofits is only 29.3%. One … Continue reading Fundraise Year Round with Social Data
by Laurie Sullivan, (February 20, 2015) Simon Khalaf, CEO at Yahoo’s Flurry, predicts Internet companies will begin optimizing apps this year to become the “concierge” that will increase sales in applications. The move will “take over the entire commerce funnel from the beginning of the experience through the shopping cart.” Apple Pay and similar services … Continue reading Flurry CEO Predicts 2015 Will Become The Year Of Mobile Ecommerce
Amy PerryFebruary 5, 2015 The year 2015 began just a few short weeks ago, and now is as good a time as any to prioritize your main goals for the year, or as it’s often referred, to make resolutions. Resolutions don’t always have to be drastic; they should be attainable. Start by evaluating your business’ … Continue reading New Year, New Goals: Making The Right Resolutions For Your Small Business
Sudeep BanerjeeFebruary 3, 2015 Latest digital marketing reports extracted from a survey undertaken in the year 2014, suggest email marketing to be the best channel to extract the maximum rate of interest. Here is what the experts suggest to be the current email marketing scenario: With email marketing ranking first among the list of ROI … Continue reading 11 Tips To Make Your Email Marketing Successful This Year
The end of a year heralds a new dawn! The start of a new year traditionally sees us evaluate our personal achievements from the previous 12 months. It also gives us an opportunity to create resolutions to ensure we have a focus to self-improve in the New Year. Resolutions tend to be broken as the … Continue reading New Year, New Start: 3 Digital Marketing Predictions 2015
Caitlin KingJanuary 23, 2015 For many retailers, the holiday season marks an influx of site traffic from consumers searching for the perfect gift. And immediately following the busy season, a whole new group of shoppers looking to exchange purchases, redeem gift cards or learn more about their gifts may appear on retail sites. Often, these … Continue reading 5 Tips to Welcome New Visitors in the New Year
