Tag Archives: Year

Retailers: How To Engage Mobile Holiday Shoppers This Year

Retail Marketing

Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should. Allan Haims on October 23, 2015  While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which represents a huge missed … Continue reading Retailers: How To Engage Mobile Holiday Shoppers This Year →

This One Thing Has Become The New SEO Reputation Management Secret This Year

Search Engine Optimization

Jon RognerudAugust 8, 2015 As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. More and more consumers … Continue reading This One Thing Has Become The New SEO Reputation Management Secret This Year →

4 Facebook Advertising Tactics I Wish I Knew A Year Ago

Facebook

Sherman StandberryJune 15, 2015 Want to enhance your Facebook advertising skills and increase conversions? Over the years, Facebook have remained one of the most effective social media platforms in terms of generating positive return on investment. Although Facebook have been around for a while, new strategies and techniques frequently emerge as Facebook continues to roll … Continue reading 4 Facebook Advertising Tactics I Wish I Knew A Year Ago →

NewFronts 2015: It’s The Year Of The Millennial For Digital Content Providers

Digital Marketing

Everyone from AOL to Yahoo promises to deliver the much sought after 18 – 34 year old demographic. Amy Gesenhues on May 5, 2015 Last week’s NewFronts presentations were jam-packed with celebrities, exclusive series announcements and a host of new advertising solutions – but the one word that made it into nearly every NewFronts event, … Continue reading NewFronts 2015: It’s The Year Of The Millennial For Digital Content Providers →

Report: Google May Allow First-Party Data Targeting In Search Within The Year

Reports

The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year →

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