Category Archives: Identity Platforms

Marketers make identity solutions an urgent priority

Email-based identities are seen by marketers and publishers as of limited value. Kim Davis on November 9, 2022 Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as … Continue reading Marketers make identity solutions an urgent priority

LiveRamp’s ATS identity solution adopted by Hearst magazines

LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution. Kim Davis on February 17, 2022 Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data … Continue reading LiveRamp’s ATS identity solution adopted by Hearst magazines

IAS announces enhancements to Context Control

Contextual segments represent a way of targeting audiences which is not reliant on identities. Kim Davis on December 3, 2021 Integral Ad Science (IAS) has announced enhancements to its Context Control solution for publishers and advertisers. Context Control helps advertisers to circumvent inappropriate environments for digital advertising as well as to reach audiences consuming specific … Continue reading IAS announces enhancements to Context Control

From Idea to Full-Fledged Product Through Accidental User Needs Identification

Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification

Why identity resolution is foundational in modern marketing

Identity resolution is a critical component of any marketing campaign. Corey Patterson on October 14, 2021 The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from … Continue reading Why identity resolution is foundational in modern marketing

Google’s FLoC poses a threat to identity solutions and advertisers

But the industry is are looking for other ways to reach audiences Kim Davis on April 5, 2021 “Ultimately, this is Big Tech crushing the little guys in the industry.” Jon Waterman, CEO of advertising marketplace Ad.net. “We’re going to have a scattered market of policies and regulations across countries and states – that’s already … Continue reading Google’s FLoC poses a threat to identity solutions and advertisers

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke