YouTube To Launch Ad-Free Paid Subscription Service This Year




  • For an estimated $10 a month, subscribers will get an ad-free viewing experience, as well as be able to store videos offline.





    A paid subscription service from YouTube appears to be just around the corner.


    The Verge reported today YouTube will soon be launching an ad-free video subscription service that will cost approximately $10 per month. The yet-to-be named subscription package will allow subscribers to store videos offline on mobile devices, and may include lower-priced subscriptions for specific categories like music or children’s programming.


    Sources told The Verge, “It will also let creators put their videos behind a paywall so that only subscribers to the premium version can view them.”


    By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.

    YouTube sent an email to creators and account holders today, confirming the soon to be released paid subscription. From YouTube’s email: “By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.”


    A spokesperson for YouTube told The Verge, “While we can’t comment on ongoing discussions, giving fans more choice to enjoy the content they love and creators more opportunity to earn revenue are always amongst our top priorities.” According to The Verge, YouTube partners will receive a portion of subscription revenue.


    Here’s a screen shot of the email YouTube sent to account holders today:
    YouTube email paid subscription




    About The Author







    Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


    (Some images used under license from Shutterstock.com.)

     


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