Talha FazlaniAugust 24, 2015 Most people, if not all, are familiar with the words “copyrights”, “trademarks” and “patents”. They will also vaguely know the meaning of each of these words. This is as far as it goes when it comes to these intellectual property types. Although there is an understanding about intellectual property, it is … Continue reading Whats the Difference Between Copyrights, Trademarks, Patents and Designs? [Infographic]
Alex BirkettAugust 23, 2015 There’s a philosophical statistics debate in the optimization in the world: Bayesian vs Frequentist. This is not a new debate; Thomas Bayes wrote “An Essay towards solving a Problem in the Doctrine of Chances” in 1763, and it’s been an academic argument ever since. Recently, the issue has become relevant in … Continue reading Bayesian vs Frequentist A/B Testing – What’s the Difference?
Ian NewcombeAugust 23, 2015 In the future, online retail delivery needs to be quicker and more convenient for the customer – and here’s a few ideas of how it can be achieved. The move towards omni-channel retailing raises new problems for the multi-channel director who is tasked with designing and supporting the future of online retail operations. Just as … Continue reading What’s the Future of Online Retail Delivery?
Maren HoganAugust 21, 2015 That infamous question – What’s in a name? As we tragically found out, a lot. A name can carry thoughts, feelings and ideas that may or may not accurately reflect the subject. For employers, the name of their company holds a lot of weight when it comes to the attraction of … Continue reading Talent Branding: What’s In a Name?
Andrew SchulkindAugust 20, 2015 Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts. Social MattersSocial media … Continue reading SEO For Content Marketing: Beyond What’s On The Page
Tara AlemanyAugust 14, 2015 Do you use LinkedIn as a means of building your business? If so, LinkedIn’s new Social Selling Index (SSI) may be of special interest to you. You might have heard the term “social selling” before. But if you haven’t here’s a quick definition. Social selling is when sales people use social … Continue reading What’s Your Social Selling Index?
Louisa ChanJuly 31, 2015 What’s the best way to generate income online? Your job’s demanding. You’re tempted to venture into online business. So should you join an MLM and sell products online? It seems they provide the content for marketing and may even give you a website. Or should you sell someone else’s digital products … Continue reading What’s The Best Way to Generate Income Online?
Jen Phillips AprilJuly 23, 2015 One of the biggest mistakes new marketers make is trying to be all things to everyone. What’s your objective? Let’s take the wine glasses in this photo for example. If you were in a beautiful setting with this wine in front of you, would you look forward to savoring the … Continue reading What’s Your Facebook Ad Objective?
Jesse RichardsonJuly 13, 2015 As a business owner, you often talk about your revenue coming from your customers – the people who purchase your product. In a traditional sense of the word, “customer” doesn’t imply much more than that: a person who receives your goods or services in exchange for monetary or some other form … Continue reading What’s the Difference Between a Subscriber and a Customer?
Angela Hausman, PhDJuly 3, 2015 As marketers, we’re caught between the old and the new — digital marketing, with all it’s promise (but significant risk and uncertainty) and traditional marketing, that we’ve counted on for decades. Is it really a choice between digital marketing and traditional marketing? Or do the two fit together like and … Continue reading Digital Marketing and Traditional Marketing: What’s the Buzz
