Tag Archives: What’s

What’s In It For Me? The Value of Personalization in Business

by BusinessVibes November 18, 2015 Follow @businessvibesNovember 18, 2015 Take away the bells and whistles of marketing, strip back the hype of a product/service launch, cut away the popularity of a brand, and you can boil down the single most important question to ask yourself as a business owner when attempting to satisfy the customer: … Continue reading What’s In It For Me? The Value of Personalization in Business →

Halloween: What’s Trending in Social Media Conversations?

Venkat ViswanathanOctober 29, 2015 Halloween countdown is kicking into high gear and consumers are abuzz on social channels in preparation for the holiday. With discussions ranging from costume preferences to seasonal movies to candy cravings and more, social media is a treasure trove for uncovering the pulse of Halloween 2015 and what’s different this year … Continue reading Halloween: What’s Trending in Social Media Conversations? →

View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not →