What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage. Scott Vaughan on January 8, 2018 The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, … Continue reading So, what’s it like to be a CMO of a marketing-focused business?
Wendy Lindars — January 1, 2018 Follow @enx2marketing — January 1, 2018 The finish line is close. We’re almost there. And thank goodness for that. Many of us are prepared to leave 2017 in the dust. With being inundated on a daily basis with political shenanigans as the world falls around our ears, it’s time … Continue reading Welcome to the Future: What’s in Store for SEO in 2018?
It’s natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those newly acquired customers to continue reaping sales and successes from the holiday spending season. Tony Toubia on December 20, 2017 You’ve made it to the end of the … Continue reading The aftermath of the holiday season: What’s next for your marketing plan?
James Potter — December 1, 2017 Follow @thelinkedinman — December 1, 2017 LinkedIn used to be simple – we had connections and that was it, we got it. Back in 2015 LinkedIn released the function for followers to make it easier for people to see good content (don’t get me started on going viral) and … Continue reading What’s the Difference Between Connecting, Following and Contacts on LinkedIn?
Eric Rosenberg — November 16, 2017 — November 16, 2017 If you are looking to build a website, you have lots of options. Two of the most popular options to build a website today are WordPress and SquareSpace. WordPress powers about a quarter of all websites on the entire internet, which is pretty incredible considering … Continue reading WordPress or SquareSpace: What’s Right for Your Business?
Ryan Ring — October 30, 2017 — October 30, 2017 Gartner, a Connecticut-based technology research firm, has predicted that 30 percent of all Web browsing will be screenless by 2020. Instead of typing and looking at electronic devices, people will request information out loud, and a gadget will supply the answer in a humanlike voice. … Continue reading SEO Is Finding Its Voice. What’s Next?
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. Jessica Thompson on October 26, 2017 As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align … Continue reading SEO Ranking Factors in 2017: What’s Important and What’s Not
Maren Hogan — October 25, 2017 Follow @marenhogan — October 25, 2017 aiiapromogifts / Pixabay Productivity and me are not close bedfellows. In fact, sometimes we’re downright enemies. For example, if I had an amazing day at work and totally nailed all my to-dos and goals, I can virtually guarantee I will NOT have a … Continue reading Productive Much? What’s Your Secret?
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next. Mike Sands on September 20, 2017 They made me do it. I didn’t even try to resist. It’s almost as if … Continue reading Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
