By Doug Aamoth November 10, 2022 If you’ve ever used a “free” tool to convert a file from one format to another, edit a PDF, or trim a video, you’re keenly aware that the sites that house these tools generally resemble the internet equivalent of a dodgy neighborhood. There’s hope, though: A great, … Continue reading This privacy-friendly site has free tools for PDFs, images, and videos
Companies Missing Key Steps In Privacy Compliance by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2022 Nearly six in 10 executives say their organizations are very prepared to meet new consumer privacy laws set to take effect in several states in 2023, yet when asked about particular actions taken, less than half have completed key … Continue reading Companies Missing Key Steps In Privacy Compliance
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer. Pamela Parker on June 1, 2022 Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has … Continue reading What is identity resolution and how are platforms adapting to privacy changes?
ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year
Listen in on the challenges and solutions to help you get ready for a cookieless future. Cynthia Ramsaran on April 6, 2022 Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is … Continue reading How do you prioritize measurement in a privacy-first world?
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson. Chris Wood on January 25, 2022 Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score … Continue reading How email marketers everywhere can learn from privacy success in the UK and EU
Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News by Laurie Sullivan @lauriesullivan, January 18, 2022 Startpage, a privacy search engine, on Tuesday released the Startpage Privacy Protection browser extension for free download on Chrome and Firefox. The extension enables people to browse the Internet more securely, automatically blocking first- and third-party trackers, … Continue reading Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News
Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform
Plus, Talkwalker acquires Reviewbox. Chris Wood on August 27, 2021 at 8:45 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Where to begin with privacy
Data Privacy Shifts: Plan Now to Stay Ahead Later by Phil Case , August 23, 2021 Your brand is being forced to grapple with the dramatic changes to consumer privacy we’re all familiar with. Some, like Apple’s IDFA, are here now, and more — like Google’s departure from the cookie — are coming. So, how … Continue reading Data Privacy Shifts: Plan Now to Stay Ahead Later
