No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Duane Brown on June 11, 2020 Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram … Continue reading Life after Google Shopping: Don’t be a one-trick pony
Category Archives: Google Shopping
Google Shopping Holiday Forecasts for YOUR Industry
Mark Irvine — November 2, 2019 Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school … Continue reading Google Shopping Holiday Forecasts for YOUR Industry
Utilizing Google Shopping Ads to Drive Traffic to Amazon
Michael Begg — September 15, 2019 — September 15, 2019 Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or … Continue reading Utilizing Google Shopping Ads to Drive Traffic to Amazon
3 Elements of an Effective Google Shopping Campaign
Andrew Todd — December 7, 2018 — December 7, 2018 quinntheislander / Pixabay The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping … Continue reading 3 Elements of an Effective Google Shopping Campaign
Google Shopping: Seller vs Product Ratings
Andy King — October 11, 2018 — October 11, 2018 Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might … Continue reading Google Shopping: Seller vs Product Ratings
How to Dominate Google Ads With Google Shopping for eCommerce
Nicole Blanckenberg — August 23, 2018 Follow @https://twitter.com/NicoleBlancken — August 23, 2018 When it comes to asking, “What are the best Google Ads options for eCommerce?” the first answer will almost certainly be Google Shopping. That’s not to say that Search, Display and YouTube don’t play a crucial role in eCommerce marketing, but Google Shopping … Continue reading How to Dominate Google Ads With Google Shopping for eCommerce
Guide to Best Google Shopping Campaign Structures for Max Success
Nicole Blanckenberg — June 27, 2018 Follow @https://twitter.com/NicoleBlancken — June 27, 2018 Google Shopping is one of the most important Google advertising options eCommerce business owners have at their disposal. The key to Google Shopping success lies in the building and implementation of good campaign structures from the get-go. In short, this means splitting your … Continue reading Guide to Best Google Shopping Campaign Structures for Max Success
Six Google Shopping opportunities you may be overlooking
Get more from your PLA ad spend by out-thinking your competition. As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. … Continue reading Six Google Shopping opportunities you may be overlooking
Google Connects Search, Home, Assistant Purchases Through Shopping Actions
Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions
6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017 Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping
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