Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding
Nicole Blanckenberg February 5, 2021 Want to know how to perform a Google Shopping audit like a pro? You’ve come to the right place. When it comes to Google ROAS, almost nothing beats the power and automation of Shopping campaigns. However, despite Shopping’s automation capabilities, it is still vital to manage and optimize these campaigns … Continue reading How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]
Callum Coard January 25, 2021 Custom labels in Google Shopping allow you to add filters to individual products in your feed, which you can use to manage campaigns, optimise bids and customise reports for better performance. Out of the box, Google Shopping doesn’t give you much control over which products show in your ads but … Continue reading How to Use Custom Labels in Google Shopping
Michael Ugino December 18, 2020 We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product … Continue reading The New Seller’s Guide to Google Shopping Reviews
William Harris December 11, 2020 In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google … Continue reading How to Sell on Google Shopping: 6 Best Practices
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Duane Brown on June 11, 2020 Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram … Continue reading Life after Google Shopping: Don’t be a one-trick pony
Mark Irvine — November 2, 2019 Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school … Continue reading Google Shopping Holiday Forecasts for YOUR Industry
Michael Begg — September 15, 2019 — September 15, 2019 Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or … Continue reading Utilizing Google Shopping Ads to Drive Traffic to Amazon
Andrew Todd — December 7, 2018 — December 7, 2018 quinntheislander / Pixabay The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping … Continue reading 3 Elements of an Effective Google Shopping Campaign
Andy King — October 11, 2018 — October 11, 2018 Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might … Continue reading Google Shopping: Seller vs Product Ratings
