Pam Moore — March 2, 2018 Follow @pammktgnut — March 2, 2018 There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the … Continue reading Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Ginny Marvin on February 22, 2018 Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after … Continue reading Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
Ivan Ivanov — December 31, 2017 — December 31, 2017 In recent years, both Twitter and Instagram have been trying to promote their advertising opportunities. Yet, today, Facebook is still the platform of choice when it comes to social media marketing. One of the biggest reasons why advertising experts often choose the social network is … Continue reading How To Know Which Facebook Posts To Promote And Why
Jana Christoviciute — December 8, 2017 — December 8, 2017 geralt / Pixabay Running your Facebook advertising campaigns at the end of the year can be challenging, especially with so many e-commerce marketers running their own branding initiatives. Still, by looking at last year’s Facebook insights, we can better understand auction dynamics and allocate budgets … Continue reading Facebook End-of-Year Trends: What to Watch Out For
Ivan Ivanov — September 13, 2017 — September 13, 2017 Facebook live video is slowly but surely becoming the most engaging type of post on the social platform. Due to its interactive nature, live broadcasting can deliver dozens of new viewers to your Facebook page. Plus, with the ability to directly address your audience, sending … Continue reading From Meet and Greet to Q and A: 20 Inspiring Facebook Live Broadcast Ideas
Matt Curtis — March 24, 2017 — March 24, 2017 Facebook stands as the giant among other social media platforms with over one and a half BILLION active users. For this reason, it’s no surprise why so many businesses choose to use it as their go-to social media platform. Despite the heavy business usage, many … Continue reading Fighting the Algorithm: Facebook’s Greatest Strength is Your Biggest Weakness
Kelley Schultz — March 8, 2017 — March 8, 2017 Facebook ad revenue is exploding: it grew 67% year-over-year in 2016. In November 2016, the Interactive Advertising Bureau (IAB) released a revenue report stating that Facebook ad revenue grew from $ 3.4 billion in the first half of 2015 to $ 5.7 billion in the … Continue reading 3 Tips That Will Keep Your Facebook Ad Content Fresh
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
