Tag Archives: Using

Keep It Live: 3 Reasons Why You Should Be Using Facebook Live

by Don WilliamsAugust 21, 2016 In my private life I like to capture many of life’s little moments and my time with my children to share with family and friends. I don’t think I’m any different than the rest of society. In fact, we live in an “overshare” world where we post up-to-the-minute our daily … Continue reading Keep It Live: 3 Reasons Why You Should Be Using Facebook Live →

Using popular culture to drive local positioning

Local Search

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. Lydia Jorden on August 15, 2016 Pokémon Go, the hit new augmented reality game for mobile, has increased foot … Continue reading Using popular culture to drive local positioning →

Using Color Psychology for Conversion Rate Optimization

Conversion Rate Optimization

by Elena Prokopets Follow @elenatravelgramAugust 8, 2016 Color impacts us all. We choose colors for our living space based upon what makes us “feel” good; we choose clothing colors based upon what we believe makes us “look” good. And psychologists have known for a long time that color affects mood and, as well, our purchasing … Continue reading Using Color Psychology for Conversion Rate Optimization →

Boost The Local Footprint of Your Business Using These Epic Tools

Local Business

by Ashwin Ramesh Follow @ashwin_rameshAugust 18, 2016 For businesses with a physical location, ranking in local search engine results has become an important part of the marketing strategy. Local SEO is a time-consuming process and requires you to put in a lot of effort. But, to make things easier for you, there are a number … Continue reading Boost The Local Footprint of Your Business Using These Epic Tools →

Using Link Building to Sell More Cars

SEO Link Building

by Tim Backes Follow @timmyb1976August 7, 2016 There’s a lot more to SEO than just great content. Sure, content is extremely important, but successful SEO is not a one ingredient recipe. In addition to having topical unique content, getting other websites to link to it is important. In fact, in late March this year, a … Continue reading Using Link Building to Sell More Cars →

Life Enrichment: Using Your Talents to Make a Difference

Innovation

by Ken Thoreson Follow @/KenThoresonAugust 7, 2016 As Sales Leaders or as anyone, creating a positive life for yourself begins by focusing on others; in my keynote programs, I describe how during my work on improving the professionalism of sales managers, we actually began to focus impacting their personal lives as well. This balance of … Continue reading Life Enrichment: Using Your Talents to Make a Difference →

Sales Enablement: How to Use Using Content, Training, Strategy and Technology to Drive Productivity in Your Sales Force

Sales Techniques

August 4, 2016 What if I told you there’s one thing that you can do right now as a sales leader that will help you achieve higher team quota attainment, more revenue growth, higher sales velocity, and increase in lead conversion rate? It’s not a magic new magic sales methodology and it has nothing to … Continue reading Sales Enablement: How to Use Using Content, Training, Strategy and Technology to Drive Productivity in Your Sales Force →

10 Reasons HR Execs Love Using an Applicant Tracking System

Effective Hiring

August 3, 2016 As a business owner, HR executive, or leader in your company, you have no doubt heard of an applicant tracking system (ATS). Perhaps you have even pondered the idea of whether your company could actually benefit from this type of technology? While some have met the ATS with resistance, most execs would … Continue reading 10 Reasons HR Execs Love Using an Applicant Tracking System →

Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey

eCommerce Experience

by Brett Bair August 1, 2016August 1, 2016 Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition mean the customer now has the upper hand. For those of us that have been living and breathing in the world … Continue reading Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey →

Using Location Data To Inform Search

Location Marketing

by Aaron Baar, Staff Writer, July 26, 2016, 4:10 PM There’s no question smartphones have changed the way we shop for goods and services. They’ve become the predominant platform for online shopping and have changed the game when it comes to brick-and-mortar retailing. (Remember “showrooming”?) But what was once seen as a threat to traditional … Continue reading Using Location Data To Inform Search →