by Seamas Egan Follow @SeamasEganSeptember 16, 2016 If you’re an email marketer who is just beginning to implement emojis in your messages, you are not alone. In fact, the use of emojis in marketing is up 557 percent from last year; 700 million marketing messages with emojis were sent last year, compared to just 145 … Continue reading Using Emojis In Your Emails: A Beginner’s Guide
Tag Archives: Using
Using LinkedIn Groups Without Looking “Spammy”
by Kurt Shaver Follow @kurtshaverSeptember 16, 2016 Thirteen years ago LinkedIn launched Groups, an online space for lively discussion and ideas. So what could possibly go wrong? Well like every other free online forum on the web it quickly filled with people more interested in prospecting for clients than actively contributing to the conversation. As … Continue reading Using LinkedIn Groups Without Looking “Spammy”
Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016 Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic
Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing
by Alex BirkettSeptember 10, 2016 If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. Since his last book, Influence, came out 30 some years ago, his work has done nothing but influence new generations of … Continue reading Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing
Using Animation to Enhance Your Business Strategy
by Paul EstcottSeptember 9, 2016 Video animation is becoming an increasingly popular way of promoting businesses online. A well-made animated video can be much more effective than written texts or pictures since it uses all other media to deliver its message. The Benefits of Using Animated Videos 1. Everyone Loves a Good Animated Short YouTube … Continue reading Using Animation to Enhance Your Business Strategy
Flip the Script: Using Infographics in a Flipped Classroom
by Rachelle PothSeptember 9, 2016 Piktochart is the perfect example of a tool that can be used by anyone for almost anything. You can create flyers, brochures, presentations, and reports. It doesn’t matter what line of work you are in because any of the templates can be used by anybody. For example, as a teacher, … Continue reading Flip the Script: Using Infographics in a Flipped Classroom
Should you still be using an SEO enterprise platform?
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them. Ian Bowden on September 8, 2016 Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge … Continue reading Should you still be using an SEO enterprise platform?
How Should Your Sales Team Be Using LinkedIn?
by Joel Goldstein Follow @joelgoldsteinSeptember 2, 2016 LinkedIn is often thought of as a digital resume or a way for job seekers to connect with recruiters and find new opportunities, but it is much more than that. Salespeople and wholesale distributors can greatly benefit from using this social media platform, not just to update their … Continue reading How Should Your Sales Team Be Using LinkedIn?
3 Strategies to Research and Locate Your Audience Using Social Media
by Aleh Barysevich Follow @LinkAssistantAugust 31, 2016 There are billions of people on social media, and it often seems impossible to reach the right ones. But only after finding your target audience online and making sure they see what you have to offer, you know that your SMM efforts aren’t in vain. Start with a … Continue reading 3 Strategies to Research and Locate Your Audience Using Social Media
Using Infographics to Drive Deeper Learning
by Jenny PierattAugust 27, 2016 The art and craft of inquiry is nothing new to education; it has been around since the early days of Socrates. However, the notion of inquiry-driven learning has somewhat recently resurfaced and become quite the buzz as a student research method. There are various approaches a teacher may take to … Continue reading Using Infographics to Drive Deeper Learning
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