by Patrick Hopf July 26, 2016 Follow @SourceKnowledgeJuly 26, 2016 These days, most marketers understand the value of attribution as it relates to measuring campaign results. However, today’s attribution models vary widely in terms of sophistication and effectiveness. Last-click attribution – in which all credit is given to the last click on the path to … Continue reading Why You Shouldn’t Be Using Last-Click Attribution [Infographic]
by Nicola Lush July 24, 2016July 24, 2016 A well designed email template can build structure into your emails, create familiarity with your brand and most of all, increase subscriber engagement. The modern age comes to expect beautifully designed emails rather then just reams of text. In fact, around 80% of readers will delete the … Continue reading Here’s Why You Should Be Using Email Templates
by Arik Hanson July 22, 2016July 22, 2016 By now, most of us know that video is completely taking over Facebook. We heard as much from Contently last week. Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo). But, thanks to a new piece of functionality recently rolled out by Facebook, brands … Continue reading Why Aren’t More Brands Using Facebook 360 Photos So Far?
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. Julie Joyce on July 20, 2016 What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of … Continue reading Using spark files for content creation
by Jake Jeffries July 19, 2016 Follow @TextMarketerLtdJuly 19, 2016 The recruitment sector is a dog eat dog world. It’s a fast paced industry and with new recruitment agencies popping up every week, it’s imperative that you stay ahead of your fellow recruiters and recruitment agencies. Recruitment requires speed and quick decision making, which are … Continue reading How and Why the Recruitment Sector is Using SMS
by Blair Pleasant July 19, 2016July 19, 2016 Do you suffer from “productivity sinkholes” when you’re trying to get work done? Scattered communication is perhaps the greatest threat to worker productivity facing businesses today. Finding and reaching people – as well as communicating and collaborating effectively — can be a daunting task requiring a myriad … Continue reading Using Unified Communications to Eliminate Productivity Sinkholes
by Philip Kushmaro July 18, 2016 Follow @PhilipKushmaroJuly 18, 2016 If you told Don Draper in Mad Men that in four decades, people would be walking around clutching their mobile phones like zombies and trying to catch Pokemons, he probably would have just given you another scotch on the rocks. He also wouldn’t have believed … Continue reading 3 Types of Businesses Using Apps to Improve Employee Productivity
by Matthew Harris July 15, 2016 Follow @AddisonWhitneyJuly 15, 2016 “Strategically, Coke and Coke Zero Sugar are ham and egg. It’s absolute dovetailing. I always use the analogy of tea: We either have it with our without sugar. It’s Coke, with or without sugar,” This quote, from Coca-Cola Great Britain marketing director Bobby Brittain in … Continue reading How to Build Your Brand Portfolio Using a Flagship Brand Strategy
by Brianna Buthorn July 13, 2016July 13, 2016 Digital marketing: you may think you’re doing it by just being online, but unless it is something you actively engage with every day, you’re doing it wrong. Digital marketing is the promotion of products or brands via one or more forms of electronic media. This means we … Continue reading Are You Really Using Digital Marketing, Or Are You Just Using The Internet?
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. Jeff Baum on July 11, 2016 Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the … Continue reading Using automation to execute PPC strategy
