Tag Archives: Trumps

Why engagement trumps reach when measuring influencer marketing impact

With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact

Why influencer marketing trumps influencer advertising

Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017    Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising

The 4 Reasons Agency Recruiting Trumps Corporate Recruiting EVERY TIME

by Will Thomson Follow @WillRecruitsOctober 22, 2016 For seven years I enjoyed the comfortable, predictable and somewhat steady life of an in-house recruiter, which, let’s face it, had its advantages. Candidates come to you, positions just land in your lap, and I actually get to interact with the hiring manager and internal stakeholders to inform … Continue reading The 4 Reasons Agency Recruiting Trumps Corporate Recruiting EVERY TIME

The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President

Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock. Jason Warnock on August 18, 2015 “Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the … Continue reading The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President

The Panda & Penguin Blues? For Google, Authenticity Trumps All [Infographic]

Bob HutchinsFebruary 26, 2015 For many dreamers, creatives, entrepreneurs, and “big picture” types, acronyms like SEO and SERP are enough to make the eyes glaze over. Still, there’s no denying that a baseline knowledge of how Google evaluates, qualifies, and displays content is essential for anyone trying to build a brand online. A new infographic … Continue reading The Panda & Penguin Blues? For Google, Authenticity Trumps All [Infographic]