Category Archives: CRM Software

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it. Ali Schwanke on November 19, 2024   Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing … Continue reading 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

CRM and marketing automation: The challenges and benefits of integration

These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration

Choosing a CRM for Sales Automation – Why HubSpot is Your Best Bet

Rick Kranz January 19, 2022 When HubSpot first entered the tech-dominated marketing scene, it started as an automation platform focusing on sales and marketing. Since then, HubSpot has gone on to help countless businesses scale their marketing and customer relations management operations through its advanced marketing tools. This has seen HubSpot become one of the … Continue reading Choosing a CRM for Sales Automation – Why HubSpot is Your Best Bet

CRM System: Important Benefits of Getting One for Your Business

Rick Kranz September 2, 2021 A customer relationship management or CRM system is one of the most important ingredients in the recipe for sustainable business growth. After all, you need to stay focused on your customers (and prospective customers) at all times. This is in order to provide them with relevant messaging, informative content, and … Continue reading CRM System: Important Benefits of Getting One for Your Business