Sahail Ashraf — August 31, 2017 Follow @BizGrowInsights — August 31, 2017 Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, … Continue reading How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. Jacob Baadsgaard on May 26, 2017 “8 Google AdWords … Continue reading Micro-wins: The true secret to AdWords success
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Barry Levine on March 23, 2017 Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and candy/food maker … Continue reading It’s true: Smiling at an ad means sales will go up
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017 Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad
Virginia Franco — February 10, 2017 Follow @VAFrancoResumes— February 10, 2017 My mother always said when I complained about work – “If a job was the RIGHT work, the RIGHT hours, the RIGHT salary AND makes you happy – they wouldn’t call it WORK.” She was right – but I’ve since learned that shooting for … Continue reading Career Change Often Occurs at a Crossroads – the True Story of My (Unexpected!) Career Happiness
Jessica Edmondson — January 19, 2017 Follow @ContentMktg2— January 19, 2017 Competition is a natural obstacle for any industry, but it also can facilitate inspired innovation (like referral program ideas) and help develop your most successful initiatives. However, outgrowing your competition requires a strategy. In its simplest form, consider how trees handle their natural competition. … Continue reading Tried and True Referral Program Ideas to Outgrow Your Competition
Ryan Scott — January 17, 2017 Follow @causecast— January 17, 2017 Low participation rates for employee volunteer opportunities are a trouble spot facing many companies. But not all. Many companies seem to channel magic and create volunteer events that employees clamor to join. Companies like CSAA Insurance, which has an award-winning volunteer program that engaged … Continue reading 7 True Stories of Irresistible Employee Volunteerism
Arik Hanson — January 16, 2017 — January 16, 2017 Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for … Continue reading True Engagement is Slowly Dying on the Internet
by Martina McGowan Follow @MartinaMcGowanSeptember 24, 2016 Many of people feel that they have had a rough start in life. You are not alone in this. Perhaps you thought you had a reasonable idea of what you wanted to do, but life got really complicated and things seem to have run off the tracks. For … Continue reading The Life-Changing Steps to True Transformation
by Jay Love July 11, 2016 Follow @jaybarclayloveJuly 11, 2016 There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject. Perhaps this is the case because it … Continue reading 15 Tried and True Rules for Direct Mail From A Legend
