Jessie Coan — April 19, 2019 Follow @jessiecoan — April 19, 2019 Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization … Continue reading How Intent Data Unlocks the True Potential of Email Personalization
Tag Archives: True
The First Steps to Creating a True Cross-Channel Advertising Strategy
Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy
The true impact of conversion rate optimization and why it matters to you
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity. Grace Kaye on December 10, 2018 at 12:07 pm In a world with a dizzying number of acronyms and abbreviations, you might be tempted to … Continue reading The true impact of conversion rate optimization and why it matters to you
How to Zero-in On Your Agency’s True Profitability
Hannah Ouzer — July 24, 2018 — July 24, 2018 To run a successful agency, you need detailed insight into its finances. You need to know your most profitable projects, your best-paying clients, and a clear picture of your overheads. In this guide, we’ll show you how to understand your agency’s true profit. Do … Continue reading How to Zero-in On Your Agency’s True Profitability
The True Story of a Successful 3X Career Changer
Virginia Franco — February 6, 2018 Follow @VAFrancoResumes — February 6, 2018 As a career storyteller and executive resume writer, my favorite part of the resume consultation is hearing the fascinating journeys of others. I got the opportunity to hear the story of Drew, a 3X successful career changer who’s career path has included moves … Continue reading The True Story of a Successful 3X Career Changer
How to Know Your Audience: 5 Ways to Connect with Your True Fans
Fran Merlie — September 14, 2017 — September 14, 2017 “Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that it’s hard to say what it really means. During the first full day of Content Marketing World 2017, each session I attended, from the … Continue reading How to Know Your Audience: 5 Ways to Connect with Your True Fans
How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)
Sahail Ashraf — August 31, 2017 Follow @BizGrowInsights — August 31, 2017 Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, … Continue reading How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)
Micro-wins: The true secret to AdWords success
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. Jacob Baadsgaard on May 26, 2017 “8 Google AdWords … Continue reading Micro-wins: The true secret to AdWords success
It’s true: Smiling at an ad means sales will go up
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Barry Levine on March 23, 2017 Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and candy/food maker … Continue reading It’s true: Smiling at an ad means sales will go up
Google’s “One True Answer” problem — when featured snippets go bad
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017 Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad
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