Category Archives: Instagram Video

Instagram in-stream video ads driving more purchases than Story Ads: Report

Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report

How to Create an Instagram Video Ad Funnel That Actually Works

Kat Pichardo — June 5, 2019 — June 5, 2019 Instagram Ads are one of the most valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely … Continue reading How to Create an Instagram Video Ad Funnel That Actually Works

7 Mistakes You Are Making with Your Instagram Video Marketing

Ankit Prakash — March 11, 2019 — March 11, 2019 Instagram is already home to 300 million active users (and still growing). From social media influencers to celebrities to top brands, everyone is busy engaging their target audiences on this Facebook-owned app. An app-only platform shot to fame since its inception in 2011; all credits … Continue reading 7 Mistakes You Are Making with Your Instagram Video Marketing

How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)

Sahail Ashraf — August 31, 2017 Follow @BizGrowInsights — August 31, 2017 Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, … Continue reading How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)

4 Ways to Use Live Video on Instagram, Twitter and Facebook for Your Business

Dhariana Lozano — January 13, 2017 Follow @DhariLo— January 13, 2017 This past week was been filled with live video updates on your favorite social media networks! Now you can share live streamed videos on Facebook, Twitter AND Instagram. Live videos are a great tool for any business (or person) who is trying to build … Continue reading 4 Ways to Use Live Video on Instagram, Twitter and Facebook for Your Business