Tag Archives: Treat

How to Treat Employees Fairly in the Workplace

by Paul Keijzer March 29, 2016 Follow @Paul_KeijzerMarch 29, 2016 You probably thought you were able to treat employees fairly as a leader. And then the penny dropped. It probably happened when a specific experience came into focus and you were able to synthesize a whole new meaning from it. For me, one of these … Continue reading How to Treat Employees Fairly in the Workplace →

Are You the Office Trick or Treat?

Employee Engagement

Personal Branding BlogOctober 27, 2015 Organizational leadership guru Adam Grant recently commented on what spoils a workplace culture. It’s surprisingly simple. It takes just one person to obliterate a collaborative, supportive and positive environment. It doesn’t have to be a person at the top. One mean-spirited, conniving, credit-hogging, work-shirking colleague will ruin your day, your … Continue reading Are You the Office Trick or Treat? →

The “Bug” In Volkswagen’s Culture And 6 Ways To Treat It At Your Company

Business Improvement

Neel DoshiOctober 10, 2015 Have you ever cut corners? Maybe you used 1.2 line spacing in your college essays to better meet the “five-page minimum.” Perhaps you’ve parked in a no-parking zone. So, okay, you’re “guilty and guilty.” But you’d never go as far as Volkswagen — true? You’d never cheat on emissions standards — right? The German car … Continue reading The “Bug” In Volkswagen’s Culture And 6 Ways To Treat It At Your Company →

Treat Your Facebook Advertising Like the School Playground

Facebook

Nikhil SharmaJune 4, 2015 Do you think back to your days on the school playground and cringe a little bit? The cliques and drama were enough to drive even the most level-headed third grader crazy. So the thought of going back to those schoolyard days might seem unbearable, but hear us out. Facebook is a … Continue reading Treat Your Facebook Advertising Like the School Playground →

Your brand is more than a hashtag, treat it as such

Branding

By Gordon GeldenhuysApril 16, 2015 One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services. This sounds as simple as tracking mentions of your company’s name or your … Continue reading Your brand is more than a hashtag, treat it as such →

How To Treat Your Job Search Like A Marketing Campaign

Career Development

Lauren RileyApril 15, 2015 When you’re in the process of applying for jobs, it soon becomes apparent that what you’re actually doing is selling yourself. This makes your job search much like a marketing campaign where you’re trying to sell a product to a potential customer base – the only difference being that the product … Continue reading How To Treat Your Job Search Like A Marketing Campaign →

Treat Your Website Like A Real Store

eCommerce

Deepak GuptaApril 14, 2015 If you sell anything on your website, you need to treat it like a real store. After all, it is a real store. It generates real money, and real people buy things from it. It’s just online. However, while many marketers may paint online stores and traditional brick and mortar stores … Continue reading Treat Your Website Like A Real Store →