By Gordon GeldenhuysApril 16, 2015 One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services. This sounds as simple as tracking mentions of your company’s name or your … Continue reading Your brand is more than a hashtag, treat it as such
Lauren RileyApril 15, 2015 When you’re in the process of applying for jobs, it soon becomes apparent that what you’re actually doing is selling yourself. This makes your job search much like a marketing campaign where you’re trying to sell a product to a potential customer base – the only difference being that the product … Continue reading How To Treat Your Job Search Like A Marketing Campaign
Deepak GuptaApril 14, 2015 If you sell anything on your website, you need to treat it like a real store. After all, it is a real store. It generates real money, and real people buy things from it. It’s just online. However, while many marketers may paint online stores and traditional brick and mortar stores … Continue reading Treat Your Website Like A Real Store
Google seems to constantly have us worrying no matter how transparent they try to be, and this year the buzz seems to be around guest posting. The practice has been an important one for many companies, so Google’s news to get strict with different policies and linking opportunities wasnt taken lightly in the community. It … Continue reading Will Google Treat Social Media Marketing the Way it Did Guest Posting?
