Category Archives: Amazon Prime

Amazon Prime Day Ad Messages Muddled On Economic Challenges

Amazon Prime Day Ad Messages Muddled On Economic Challenges by Laurie Sullivan  @lauriesullivan, June 26, 2023 Amazon Prime Day sellers have a challenge based on the economy. The company supports more than 200 million paid Prime members globally. Messages are mixed and muddled this year on economic forecasts. Third-party data and research companies have varying … Continue reading Amazon Prime Day Ad Messages Muddled On Economic Challenges

Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy

Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2022 Adobe on Tuesday released data on key themes and categories around consumer spending habits for Prime Day sales, which the company believes will become a benchmark for spending during the remainder of the year. … Continue reading Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Chris Wood on July 12, 2022 Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to … Continue reading Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges