Tag Archives: Treat

Why The Most Productive Companies Treat Employees Like Customers

Paul Burrin — November 27, 2017 Follow @PaulBurrin — November 27, 2017 People are the most important asset in any company – they’re the difference between success and failure. Yet recent research by Sage People found that that only 37% of employees think they’re highly productive in their role. You need to have happy, motivated, … Continue reading Why The Most Productive Companies Treat Employees Like Customers

Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween

Kevin George — October 10, 2017 Follow @imkevin_monk — October 10, 2017 Halloween is about attending Halloween costume parties, carving pumpkins, trick-or-treating, and playing pranks and divination games. In the eyes of a marketer, this the beginning of one of the biggest shopping times of the year. This time is a great opportunity for email … Continue reading Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween

How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

Mark Miller — July 7, 2017 Follow @MMtwopointfive — July 7, 2017 typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional … Continue reading How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

Are You the Office Trick or Treat?

Personal Branding BlogOctober 27, 2015 Organizational leadership guru Adam Grant recently commented on what spoils a workplace culture. It’s surprisingly simple. It takes just one person to obliterate a collaborative, supportive and positive environment. It doesn’t have to be a person at the top. One mean-spirited, conniving, credit-hogging, work-shirking colleague will ruin your day, your … Continue reading Are You the Office Trick or Treat?

The “Bug” In Volkswagen’s Culture And 6 Ways To Treat It At Your Company

Neel DoshiOctober 10, 2015 Have you ever cut corners? Maybe you used 1.2 line spacing in your college essays to better meet the “five-page minimum.” Perhaps you’ve parked in a no-parking zone. So, okay, you’re “guilty and guilty.” But you’d never go as far as Volkswagen — true? You’d never cheat on emissions standards — right? The German car … Continue reading The “Bug” In Volkswagen’s Culture And 6 Ways To Treat It At Your Company