Paul Burrin — November 27, 2017 Follow @PaulBurrin — November 27, 2017 People are the most important asset in any company – they’re the difference between success and failure. Yet recent research by Sage People found that that only 37% of employees think they’re highly productive in their role. You need to have happy, motivated, … Continue reading Why The Most Productive Companies Treat Employees Like Customers
Sandra Chung — November 8, 2017 — November 8, 2017 Believe it or not, launching an online marketing campaign is a lot like dating on Tinder. A friend recently enlisted me to help him create his Tinder profile. He had been on an online dating hiatus and this time, he didn’t want to just ‘wing … Continue reading Why You Should Treat Your Next Online Marketing Campaign Like Tinder
Kevin George — October 10, 2017 Follow @imkevin_monk — October 10, 2017 Halloween is about attending Halloween costume parties, carving pumpkins, trick-or-treating, and playing pranks and divination games. In the eyes of a marketer, this the beginning of one of the biggest shopping times of the year. This time is a great opportunity for email … Continue reading Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween
Mark Miller — July 7, 2017 Follow @MMtwopointfive — July 7, 2017 typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional … Continue reading How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently
by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
by Shivam TrikaOctober 11, 2016 A day at a Startup is hard! While you shed blood and sweat testing and trying various tools that’ll bring much awaited growth to your Startup, nothing seems fruitful and you get caught in a never ending loop of low traffic and minimal sales. And with each passing day, having … Continue reading Treat Your Startup With These 13 Must-Have Tools!
by Paul Keijzer March 29, 2016 Follow @Paul_KeijzerMarch 29, 2016 You probably thought you were able to treat employees fairly as a leader. And then the penny dropped. It probably happened when a specific experience came into focus and you were able to synthesize a whole new meaning from it. For me, one of these … Continue reading How to Treat Employees Fairly in the Workplace
Personal Branding BlogOctober 27, 2015 Organizational leadership guru Adam Grant recently commented on what spoils a workplace culture. It’s surprisingly simple. It takes just one person to obliterate a collaborative, supportive and positive environment. It doesn’t have to be a person at the top. One mean-spirited, conniving, credit-hogging, work-shirking colleague will ruin your day, your … Continue reading Are You the Office Trick or Treat?
Neel DoshiOctober 10, 2015 Have you ever cut corners? Maybe you used 1.2 line spacing in your college essays to better meet the “five-page minimum.” Perhaps you’ve parked in a no-parking zone. So, okay, you’re “guilty and guilty.” But you’d never go as far as Volkswagen — true? You’d never cheat on emissions standards — right? The German car … Continue reading The “Bug” In Volkswagen’s Culture And 6 Ways To Treat It At Your Company
Nikhil SharmaJune 4, 2015 Do you think back to your days on the school playground and cringe a little bit? The cliques and drama were enough to drive even the most level-headed third grader crazy. So the thought of going back to those schoolyard days might seem unbearable, but hear us out. Facebook is a … Continue reading Treat Your Facebook Advertising Like the School Playground