Amanda ClarkJanuary 10, 2015 Small business owners, do you know how you get your company’s name out there—do you know how you get it not just seen, but well-received—among online shoppers and search engine users? There was a time when the answer might have involved tricky SEO, “link building,” online directories, article marketing, or even … Continue reading Building Your Brand: Tips For Small Business Owners
Melissa MegginsonJanuary 10, 2015 A social “like” may bring up images of Facebook marketing, but liking can be effective for Pinterest marketing, too. Ah, the “like”. To the Facebooker, it’s a part of everyday life. To the English teacher, it’s part of a simile. To my Father, it’s an annoyingly overused part of teenage speech. … Continue reading How to Use Likes for Pinterest Marketing – Quick Tips
Penney FoxJanuary 9, 2015 My Organization Quest for 2015 Throughout last year, I’ve been on a quest to create efficient blocks of time to manage my social media marketing. Some small business owners would just tell me to hire a VA (virtual assistant), give them my logins and shift that into my list of ‘things … Continue reading Productivity Tips to Get More Done in Less Time
Katey FerenziJanuary 9, 2015 Congrats on making it through the 2014 holiday shopping season. But guess what: we’re already 7 days into 2015 and there is no rest for the small and medium business owner. It’s time to identify your key conversion learnings from 2014 and put them into action for a successful new year. … Continue reading Conversion Optimization Tips, Tricks and Hacks for 2015
Mickie E KennedyJanuary 9, 2015 Every brick-and-mortar small business is part of a local neighborhood and geographic community. Here are several tips to help your business get more local press. 1. Don’t Limit Your Publicity To One Media Outlet/Source There are lots of local media outlets that you can use to get more press for … Continue reading 4 Tips To Help Your Business Get More Local Press
Jasmine HenryJanuary 9, 2015 Image source Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Your lack of engagement could result from boring Tweet structures. Here are 11 … Continue reading 11 Tweet Writing Tips for a Quick Start [+Examples]
Social Selling Strategies Are you getting all the sales you want from social media? Do you wish your followers showed more interest in your products or services? Social selling is not an exact formula for sales, but instead an end result from strong interactions with your business or brand’s community. As word-of-mouth becomes the … Continue reading Become a Social Selling Success with These 4 Tips
Lisa FurgisonJanuary 8, 2015 Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. “I think the most … Continue reading 6 Design Tips To Make Your Email Newsletter Visually Appealing
Olivia ColeJanuary 6, 2015 Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. … Continue reading 5 Tips for Creating a Killer Call-to-Action
Janette SpeyerJanuary 2, 2015 Shoppers looked to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not “shop online and save?” The first order of marketing cleanup for any business should be to get their website sanitized, “promo-tised” and optimized for search asap. Why? Because … Continue reading Website Holiday Housekeeping Tips to Keep Shoppers Shopping
