Erika Jenkins June 30, 2020 We’ve all seen those social media accounts with hundreds of thousands of followers that get less than a hundred likes and rarely have any comments on their posts. People have been led to believe that in order to be successful on social media, you need to have a large number … Continue reading Fake Follower Counts: A Toxic Trend
Sarah Miles — April 16, 2020 Social media’s importance in marketing efforts cannot be understated, but many business owners choose to focus on the numbers. While yes, it is important to see results from your social media efforts, the numbers you are focusing on just might not be the best ones. In most cases, this … Continue reading Why Buying Social Media Followers is a BAD Idea
Arik Hanson — August 4, 2019 — August 4, 2019 Today’s internet culture is very much predicated on one basic principle: Me. Me, as in, how can I create more thought leadership to share on Twitter. Me, as in, how can I become an influencer and make hundreds of thousands of dollars on Insta, YouTube … Continue reading Sometimes It’s OK to Be a Social Media Follower
Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following. Tamar Weinberg on August 4, 2017 Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social … Continue reading What should you do with all those ‘Likes’? How to spin social followers into gold
Carlo Pacis — May 25, 2017 — May 25, 2017 It’s a common question – how do I get more followers for my business’ social media profiles? More followers means more potential customers to market to, and that can mean more sales for your business. Unfortunately, it can be tough to grow your following. It’s … Continue reading How to Get More Social Media Followers: 26 Strategies, Ideas & Tips
Mark Gandey — March 16, 2017 Follow @GiraffeSM— March 16, 2017 If there is one thing you should never do when building a social media strategy it is buy followers. Of all cowboy social media tactics, it is the worst. Listen carefully; in the world of social media marketing, there are no shortcuts to quality … Continue reading Why You Should Never, Under Any Circumstances, Buy Followers
Arik Hanson — February 9, 2017 — February 9, 2017 Close your eyes for a moment. Think back to 2010. Twitter was only a few years old. Social was relatively new. Some brands still didn’t have a Facebook page. And follower counts on Twitter, Facebook and other social channels was a big deal. In fact, … Continue reading Is the Age of the Follower Over?
by Amy Van Valkenburg March 29, 2016March 29, 2016 Have you ever researched prices on Amazon.com or shopped for a new pair of shoes on Nordstrom.com? If you are like me, then the answer is “yes.” If you are still like me, you run out of time or need to switch gears to a different … Continue reading If You Feel You’re Being Followed, You Are
by Julie Chomiak March 23, 2016March 23, 2016 Businesses often go through periods of plateau while they build credibility and become leading authorities in their industries. Watching your company’s web traffic stagnate can be deflating, but there are ways to get your business out of this phase and improve momentum. By actively managing your social … Continue reading Increase Your Website Traffic by Growing Your Social Media Following
by Kara Burney March 23, 2016 Follow @wkndatburneysMarch 23, 2016 So you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how “good” is your growth? As more people join social networks worldwide, and competitors accumulate followers more quickly, is the value of your audience depreciating? First, … Continue reading How “Good” Is Your Social Media Follower Growth?