Jillian LondinoJune 5, 2015 How social influencers can help introduce a novel product into the tech, retail and food industries. New products come in all shapes and sizes. The same is true for social influencers; posting styles, follower counts, interest categories and so much more varies between the forces who have power over today’s purchasing … Continue reading Launching a Non-Traditional Product Through Social Influencers
Dave EvansMay 19, 2015 What do wearing two pairs of basketball shorts, bringing shower sandals to a tennis court, and eating chicken before a game have in common? Aside from being odd, these quirks are related to the massive success of the athletes who performed them. Well, some may call it quirks – but experts … Continue reading Routine Success: Developing Productivity Through Ritual
Scott LambertMay 15, 2015 As a business owner, email marketing is an important tool in your inbound marketing strategy because it helps you build an ongoing (and hopefully lucrative) relationship with your customers. Because a prospect has to give you permission to market to them through email, the relationship tends to be more personal. It … Continue reading How To Romance Prospective Customers Through Email Marketing
Anand SrinivasanMay 7, 2015 If you have been spending money on customer acquisition, then you must have realized two things by now : One, Google Adwords is absurdly expensive, and Two, Facebook is not something where people come to buy. In other words, while the conversion on Adwords is likely to be high, the costs … Continue reading How To Generate SEO Leads Through Facebook Advertising
Katie CooperMay 7, 2015 Social media has changed the landscape of marketing in a number of ways. Perhaps one of the most crucial way relates to the way brands can interact with their audience in real time. Corporate Events are a particularly good example of the power social media can have in connecting individuals brought … Continue reading 4 Ways To Maximize Your Event Presence Through Live Social
Julia BorginiApril 16, 2015 By now you’ve heard all the stats about business blogging… Nearly 40% of US companies use blogs for marketing purposes. B2B companies that blog get 67% more leads per month than those who don’t. Companies that blog have 55% more website visitors. In fact, that’s probably why you started a business … Continue reading Blast Through The Most Common Business Blogging Obstacles
Jimmy WinskowskiApril 3, 2015 Invoices, receipts, and business communication are one of the most voluminous bodies of writing going back all the way to the civilizations of Sumer and Egypt. And while there are also many different business methodologies tried out over the past 4000 years, it still surprises people that it has only been … Continue reading Improving Efficiency Through Business Processes
Business.comMarch 26, 2015 On a recent trip to San Francisco I met up with a long-time friend for dinner. Matthew had just completed his courses to become a Certified Personal Trainer and is launching his practice in a relatively crowded market. Over the course of dinner he asked for my thoughts on how he could … Continue reading Stand Out In The Crowd & Break Through The Promotional Clutter
Gone are the days of hopeful but helpless fashion lovers seeking partnerships with and recognition from the major labels. These days, contributor Adam Weiss says, advertisers are pulling out all of the stops. Adam Weiss on March 20, 2015 Photo by Christopher Macsurak and used under a Creative Commons license. Fashion Week in New York … Continue reading From Catwalks To Conversions: How Bloggers Become Successful Through Affiliate Marketing
ZOG DigitalMarch 19, 2015 Maximizing the return on investment from ad campaigns today requires highly focused, personalized targeting that combines audience data from both search and social channels. By layering behavioral, interest, demographic and other data sources to develop these extremely specific audience profiles, marketers can create customized content that is highly relevant and engaging … Continue reading Creating Effective Campaigns Through Search & Social Targeting
