July 22, 2026 Workers are interested in creative AI tools. But hardly any are using them BY Ella Chakarian Artificial intelligence is changing how people view creativity in the workplace. While some leaders have touted the technology as improving the creative process at their companies, there are broader concerns about outsourcing the creative process to AI. … Continue reading Workers are interested in creative AI tools. But barely any are using it.
The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality. By Constantine von Hoffman Published on June 4, 2026 At this week’s Snowflake Summit ’26, Snowflake made a pitch to be what it calls a “System of Intelligence” for … Continue reading Snowflake’s new AI tools target a marketing pain point
Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up. By Susan Ferrari Published on May 29, 2026 If you’re like most brand teams I talk to, you’ve got a system for keeping tabs on the competition — dashboards, weekly reports, and someone … Continue reading The marketer’s new playbook for AI-powered competitive intelligence
As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult. By Scott Gillum Published on May 1, 2026 I went to a developer conference and, by accident, learned something profound about human nature. It started innocently enough — the “All Things AI Conference” in Durham, … Continue reading Why we trust AI when it makes things up
April 25, 2026 This ‘anti-Grammarly’ AI tool adds typos to your emails on purpose BY María José Gutiérrez Chávez From signing my emails with “bet” instead of “best” or sometimes writing “felt” instead of “left”, living with dyslexia and choosing a career that requires me to write on the daily has turned typos into my … Continue reading This ‘anti-Grammarly’ AI tool adds typos to your emails on purpose
Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest. By Tonya Walker Published on April 21, 2026 We’re all flooded with AI tools and features. Every week, there’s a new platform promising better personalization, faster content, smarter targeting, or fully … Continue reading Before you buy another AI tool, ask these 5 questions
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first
Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don’t get the click. By Dan Taylor , February 2, 2026 Some brands are seeing direct traffic grow without an obvious cause. A major reason … Continue reading Why AI visibility can increase direct traffic even when nobody clicks
The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. By Melissa Reeve January 20, 2026 While researching my upcoming book, Hyperadaptive: Rewiring the Organization to Become an AI-Native Enterprise, I tested countless tools. I want to talk about the … Continue reading The most useful AI tool might already be in your browser
January 04, 2026 How leaders can use AI to get back on track after the holidays
