As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult. By Scott Gillum Published on May 1, 2026 I went to a developer conference and, by accident, learned something profound about human nature. It started innocently enough — the “All Things AI Conference” in Durham, … Continue reading Why we trust AI when it makes things up
April 25, 2026 This ‘anti-Grammarly’ AI tool adds typos to your emails on purpose BY María José Gutiérrez Chávez From signing my emails with “bet” instead of “best” or sometimes writing “felt” instead of “left”, living with dyslexia and choosing a career that requires me to write on the daily has turned typos into my … Continue reading This ‘anti-Grammarly’ AI tool adds typos to your emails on purpose
Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest. By Tonya Walker Published on April 21, 2026 We’re all flooded with AI tools and features. Every week, there’s a new platform promising better personalization, faster content, smarter targeting, or fully … Continue reading Before you buy another AI tool, ask these 5 questions
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first
Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don’t get the click. By Dan Taylor , February 2, 2026 Some brands are seeing direct traffic grow without an obvious cause. A major reason … Continue reading Why AI visibility can increase direct traffic even when nobody clicks
The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. By Melissa Reeve January 20, 2026 While researching my upcoming book, Hyperadaptive: Rewiring the Organization to Become an AI-Native Enterprise, I tested countless tools. I want to talk about the … Continue reading The most useful AI tool might already be in your browser
January 04, 2026 How leaders can use AI to get back on track after the holidays
AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero on December 18, 2025 Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications — not by … Continue reading Why approved web pages still don’t go live and how AI bridges the gap
Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
September 23, 2025 AI tools aren’t making much of a difference for companies These days, investors, founders, analysts, and tech loyalists can’t stop talking up how artificial intelligence will radically remake the future of work. But a new study suggests that while AI might have some amazing future uses, at the moment, it’s not doing … Continue reading AI tools aren’t making much of a difference for companies
