When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first
Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don’t get the click. By Dan Taylor , February 2, 2026 Some brands are seeing direct traffic grow without an obvious cause. A major reason … Continue reading Why AI visibility can increase direct traffic even when nobody clicks
The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. By Melissa Reeve January 20, 2026 While researching my upcoming book, Hyperadaptive: Rewiring the Organization to Become an AI-Native Enterprise, I tested countless tools. I want to talk about the … Continue reading The most useful AI tool might already be in your browser
January 04, 2026 How leaders can use AI to get back on track after the holidays
AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero on December 18, 2025 Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications — not by … Continue reading Why approved web pages still don’t go live and how AI bridges the gap
Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
September 23, 2025 AI tools aren’t making much of a difference for companies These days, investors, founders, analysts, and tech loyalists can’t stop talking up how artificial intelligence will radically remake the future of work. But a new study suggests that while AI might have some amazing future uses, at the moment, it’s not doing … Continue reading AI tools aren’t making much of a difference for companies
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark. Constantine von Hoffman on July 28, 2025 Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is … Continue reading AI tools are rewriting the B2B buying process in real time
Perplexity’s AI Browser Will Have All The Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2025 Perplexity subscribers on Wednesday gained first access to the company’s AI-based browser, Comet, which challenges Google Chrome and Microsoft Edge. Comet — which will change search and browsing and in the future, advertising — features Perplexity’s AI search … Continue reading Perplexity’s AI Browser Will Have All The Data
