Category Archives: AI Tools

Why local, fine-tuned models are the near future of the AI workflow

Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements. Chris Robson on May 31, 2024   For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface … Continue reading Why local, fine-tuned models are the near future of the AI workflow

Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less

   May 16, 2024 Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less Two branding pros are looking to upend the agency model and take the pain out of the name game. BY Zachary Petit Mark Liney won’t name the names, but he can’t shake the memory … Continue reading Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less

Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset

Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2024 The biggest challenge in search will come from the need to summarize the world’s information — not just organize it — according to Jason Hartley, head of Search & Shopping as well … Continue reading Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset

Workers express fears over emotion-tracking AI

Workers express fears over emotion-tracking AI Graeme Hanna Tech Journalist    Emotion AI has sparked concerns with worker   Workers have expressed concerns for their well-being and privacy regarding the use of emotion AI in the workplace. An academic study, reported on by The Conversation, has assessed how effective employers are utilizing artificial intelligence (AI), … Continue reading Workers express fears over emotion-tracking AI

This guy named Febreze, Blackberry, and Sonos. Now he wants to name your AI company

  By Zachary Petit In branding and design, as in music, there are indeed one-hit wonders. But then there’s this: Sonos; Subaru Outback; Febreze; Pentium; Swiffer; Impossible Foods; Adobe InDesign; Xbox Live; BlackBerry; Microsoft Azure; OnStar; Nissan Rogue; Scion; Freeform; Dasani; Gold Peak; Truvia; Humira; Embassy Suites; Homewood Suites; Afar . . . and the … Continue reading This guy named Febreze, Blackberry, and Sonos. Now he wants to name your AI company

They’re Giving It All – Tech That Detects AI-Generated Clickbait

They’re Giving It All – Tech That Detects AI-Generated Clickbait by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2023 Tools and chatbots are being used to generate massive amounts of low-quality content solely for the purpose of attracting programmatic ad spend. Targeting signals are being deprecated and cookies are crumbling. Everything is connected. It creates … Continue reading They’re Giving It All – Tech That Detects AI-Generated Clickbait