Dennis StyersMarch 16, 2015 Social media has permeated every part of our lives. We use it at work, we use it for work, and we have access to it 24/7 via our mobile devices. As with anything this ubiquitous, there are pros and cons. The cons are squandering time and productivity, but pros include increased … Continue reading Increasing Visibility Through Social Media
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3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn
Alex PirouzMarch 15, 2015 Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry. Would you … Continue reading 3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn
Reverse Engineering Through Data To Find New Markets
Laurie Sullivan @lauriesullivan, (March 15, 2015) Big data reverse engineering provides an interesting concept for companies looking to confirm the demographics coming to a Web site. Sometimes we find that the 20-somethings a brand thought frequented their Web site are really grandparents, said Christine Bensen, SVP Media Strategy, iCrossing, at the MediaPost OMMA @SXSW conference Saturday. It … Continue reading Reverse Engineering Through Data To Find New Markets
How to Increase Conversion Through Better UX
Joao RomaoMarch 10, 2015 In this series of blog posts, we’re examining the e-commerce conversion funnel from Awareness to Advocacy. Last time I discussed how to gain customer consideration through relevant content. This followed the previous week’s post covering how to increase awareness for your online store. Once you’re generating interesting content, bringing people to … Continue reading How to Increase Conversion Through Better UX
Elevating the Customer Experience Through Social Channels [Infographic]
Matt ZajechowskiMarch 10, 2015 From what they’re eating for breakfast to their thoughts on current events, people are increasingly turning to social media to voice their opinions and seek answers to their questions. Unfortunately, this means that dissatisfied customers are quick to criticize a recent experience with the brand; over a million people tweet about … Continue reading Elevating the Customer Experience Through Social Channels [Infographic]
Master Your Business Through Masterminds
Brian BasilicoMarch 8, 2015 Room To Grow There is a certain saying that goes “If you’re the smartest person in the room … then you are probably in the wrong room!” Being an entrepreneur does not mean you have to go it alone. Just like every doctor needs a doctor, every mentor needs a mentor, … Continue reading Master Your Business Through Masterminds
The Step-by-Step Guide to Reaching 1 Million Potential Customers Through Guest Blogging
Greg DigneoMarch 4, 2015 Today, I want to show you one of the most powerful ways to market your business, get your name out there, and sign up new customers and clients. You don’t have to shell out a dime for advertising, you don’t have to pay for expensive software, and no, you don’t even … Continue reading The Step-by-Step Guide to Reaching 1 Million Potential Customers Through Guest Blogging
Avoid Search Engine Algorithm Penalties Through SEO Guide
Govind AgarwalFebruary 24, 2015 There are times, when you might notice a drip in the traffic of your website after analyzing the website account details. After noticing, a potential search engine penalty, find the cause of this mayhem and take up preventive measures for the fear of losing the ranking. It is advisable to keep … Continue reading Avoid Search Engine Algorithm Penalties Through SEO Guide
10 Simple Tweaks to Generate More Sales Through Blogs
Mark SchaeferFebruary 24, 2015 On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right? Well, sometimes it’s OK to sell. You have to make money at some point, right? In fact, your blogging space is a very important sales opportunity because if people are … Continue reading 10 Simple Tweaks to Generate More Sales Through Blogs
Seven On-Site Methods to Drive Users To Increase Click Through
by Bernadette Coleman February 17th, 2015 Bernadette Coleman Bernadette Coleman CEO Advice Interactive Group What can local businesses do to take advantage of how user behavior affects their local rankings? How can you tell Google your website is worth visiting? The more a site visitor clicks on your page, the more popular your website will … Continue reading Seven On-Site Methods to Drive Users To Increase Click Through