Lacy Boggs September 18, 2020 I had a unique experience recently. I had someone else write some copy for me for the first time in my business! Here’s what happened: I signed up for a package deal to help me create some Facebook ads and the associated funnel, and part of the package was for … Continue reading What I Learned Working With a Copywriter
Matt Ambrose August 26, 2020 What’s the best way to attract clients? To endlessly send cold emails until you get flagged as spam? Or to handpick 10 clients you REALLY want to write for… And then share ideas on how they can improve their conversions and moolah? My advice would be the latter. Sure, this … Continue reading 12 Point Checklist for Copy Reviews
Kato Nkhoma August 5, 2020 The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having … Continue reading What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
Matt Brennan July 11, 2020 If you’re wondering “How can a blog copywriter help my business?” you’re not alone. Maybe you’ve always thought of yourself as a strong writer. Maybe you don’t see the value in telling your own story, or it all seems like too much work. Whatever the case may be, if you’re … Continue reading How Can a Blog Copywriter Help My Business?
Matt Brennan — May 25, 2020 There are a lot of benefits to be had when you hire a blog copywriter… You wouldn’t walk into a psychiatrist’s office and ask “That’s it, am I cured?” after one appointment. You wouldn’t eat healthy for a day and expect to hit your weight-loss goals. You shouldn’t expect … Continue reading Stop Banging Your Head Against the Wall and Hire a Blog Copywriter Immediately
Conor Bond — December 9, 2019 It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game … Continue reading 9 Essential Rules for SEO Copywriting in 2020
Matt Ambrose — October 18, 2019 Follow @mattambrose YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click … Continue reading Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast
Patti Haus — March 7, 2019 — March 7, 2019 “Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing … Continue reading Email Copywriting 101: Five Steps to Better Converting Emails
Matt Ambrose — February 22, 2019 Follow @mattambrose — February 22, 2019 “Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge. The ability to stay calm under … Continue reading 7 Mindset Hacks for Copywriting Success
Choncé Maddox — December 4, 2018 — December 4, 2018 MiraCosic / Pixabay For freelance writers, the ability to be able to write quality and engaging content efficiently is their bread and butter. While some clients will assign topics, others will ask you to pitch topics and come up with your own content ideas. This … Continue reading How Freelance Writers Can Avoid Writer’s Block