Category Archives: Copywriting

Accelerate Your Collaboration, Not Your Copywriting

Jessica Mehring September 3, 2021 I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in my “to process” list since then. Frankly, it stuck in my craw. The topic of the article is “why you shouldn’t rush a writer,” but it focuses heavily on the difficulty … Continue reading Accelerate Your Collaboration, Not Your Copywriting →

6 Ad Copywriting Best Practices to Get Your Audience Clicking

Copywriting

Christopher Hutchens July 13, 2021 Getting someone to click on a paid ad in Google, Bing, Facebook, or any other paid marketing channel isn’t always easy. When developing a set of paid ads, remember that it’s far from a “set it and forget it” process. You need to constantly monitor and iterate on your ads, … Continue reading 6 Ad Copywriting Best Practices to Get Your Audience Clicking →

So, You Want to Be a Copywriter? 8 Things Every New Copywriter Should Know

Copywriting

Dean Mackenzie July 13, 2021 Copywriting is enjoying quite the boom over the last year or so. It seems people all over the world see copy as a way to financial freedom… or at least a way to escape the 9-to-5 and still pay the bills. How do I know this? Well, it’s part observation … Continue reading So, You Want to Be a Copywriter? 8 Things Every New Copywriter Should Know →

How to Write Copy That Sells (Anything): 102 Tips & Examples

Copywriting

Kristen McCormick July 10, 2021 Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This … Continue reading How to Write Copy That Sells (Anything): 102 Tips & Examples →

Overcome Writer’s Block: 7 Tips for Copywriters

Copywriting

Overcome Writer’s Block: 7 Tips for Copywriters Writer’s Block: Every copywriter has experienced it at one point or another. The inability to make progress with your content writing builds up anxiety and only makes matters worse. To improve your content creation process, try these seven practical tips. Identify the Root of Your Writer’s Block What … Continue reading Overcome Writer’s Block: 7 Tips for Copywriters →

7 Email Copywriting Tips We Swear By (With Examples!)

Copywriting

Céillie Clark-Keane May 30, 2021 When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing … Continue reading 7 Email Copywriting Tips We Swear By (With Examples!) →

Do You Need a Copywriter?

Copywriting

Maini Homer May 12, 2021 While designing the website for your business, you may find yourself faced with the question, Do you need a Copywriter? With compelling benefits, strong calls to action, appealing headlines, and impressive bullet points, you may wonder why I should ever need a pro. Some of you might be well-versed in … Continue reading Do You Need a Copywriter? →

Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into

Copywriting

Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into →

How to Improve Your Copywriting

Copywriting

Daniel Hopper February 18, 2021 We learn to write from a very young age. At school, reading and writing is first skills we learn. It’s key to communication and important to everyday life. Social media – reading and writing. It is something we take for granted. The ability to write well means you have a … Continue reading How to Improve Your Copywriting →

How to Brief a Website Copywriter

Copywriting

Andy Woods February 2, 2021 Honestly, this feels a little meta already: this is an article, on a website, helping you to write better articles for your website. However, if the prospect of producing hundreds, if not thousands, of pages of high-quality website text leaves you with a looming existential crisis, then please read on. … Continue reading How to Brief a Website Copywriter →