Conor Bond — December 9, 2019 It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game … Continue reading 9 Essential Rules for SEO Copywriting in 2020
Matt Ambrose — October 18, 2019 Follow @mattambrose YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click … Continue reading Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast
Patti Haus — March 7, 2019 — March 7, 2019 “Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing … Continue reading Email Copywriting 101: Five Steps to Better Converting Emails
Matt Ambrose — February 22, 2019 Follow @mattambrose — February 22, 2019 “Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge. The ability to stay calm under … Continue reading 7 Mindset Hacks for Copywriting Success
Choncé Maddox — December 4, 2018 — December 4, 2018 MiraCosic / Pixabay For freelance writers, the ability to be able to write quality and engaging content efficiently is their bread and butter. While some clients will assign topics, others will ask you to pitch topics and come up with your own content ideas. This … Continue reading How Freelance Writers Can Avoid Writer’s Block
Kate Uhry — November 27, 2018 — November 27, 2018 Part of your job as a marketer is to turn out great content, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important. There … Continue reading A Guide to Crushing Copywriting Projects
Eva Webster — October 26, 2018 Follow @evawebster_aw — October 26, 2018 43% of all Google search has local intent. 82% of smartphone shoppers conduct ‘near me’ searches. The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the … Continue reading 5 Simple Copywriting Tips for Local SEO
