Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
Daniel Hopper February 18, 2021 We learn to write from a very young age. At school, reading and writing is first skills we learn. It’s key to communication and important to everyday life. Social media – reading and writing. It is something we take for granted. The ability to write well means you have a … Continue reading How to Improve Your Copywriting
Andy Woods February 2, 2021 Honestly, this feels a little meta already: this is an article, on a website, helping you to write better articles for your website. However, if the prospect of producing hundreds, if not thousands, of pages of high-quality website text leaves you with a looming existential crisis, then please read on. … Continue reading How to Brief a Website Copywriter
Summary writing tips for everyone A summary or an abstract is a concise and accurate statement of the content of the document, including the main factual information and conclusions of the work described. The text of the abstract should be laconic and clear, free from secondary information, be distinguished by convincing wording. Before we go … Continue reading Summary writing tips for everyone
Matt Harrison November 10, 2020 If you want to be a financially successful freelance writer, now is the perfect time to start. Freelance writing is a great way to express your creative side while helping businesses make more money. Good copy is in high demand, and you can make a great living as a freelance … Continue reading How to Become a Freelance Writer and Double Your Income
Lacy Boggs September 18, 2020 I had a unique experience recently. I had someone else write some copy for me for the first time in my business! Here’s what happened: I signed up for a package deal to help me create some Facebook ads and the associated funnel, and part of the package was for … Continue reading What I Learned Working With a Copywriter
Matt Ambrose August 26, 2020 What’s the best way to attract clients? To endlessly send cold emails until you get flagged as spam? Or to handpick 10 clients you REALLY want to write for… And then share ideas on how they can improve their conversions and moolah? My advice would be the latter. Sure, this … Continue reading 12 Point Checklist for Copy Reviews
Kato Nkhoma August 5, 2020 The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having … Continue reading What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
Matt Brennan July 11, 2020 If you’re wondering “How can a blog copywriter help my business?” you’re not alone. Maybe you’ve always thought of yourself as a strong writer. Maybe you don’t see the value in telling your own story, or it all seems like too much work. Whatever the case may be, if you’re … Continue reading How Can a Blog Copywriter Help My Business?
Matt Brennan — May 25, 2020 There are a lot of benefits to be had when you hire a blog copywriter… You wouldn’t walk into a psychiatrist’s office and ask “That’s it, am I cured?” after one appointment. You wouldn’t eat healthy for a day and expect to hit your weight-loss goals. You shouldn’t expect … Continue reading Stop Banging Your Head Against the Wall and Hire a Blog Copywriter Immediately