by Katerina Petropoulou April 8, 2016 Follow @kat_petropoulouApril 8, 2016 So you manage social media for a (personal) brand and everyone who’s on the outside is thinking “Big deal, you tweet once or twice, you spend your day on Facebook AND you get paid for it and you Instagram pretty things.” Well, it is a … Continue reading 7 Things You Should Really Do in Social Media Marketing but Probably Don’t
Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now. Sanjay Dholakia on April 6, 2016 Historians of digital marketing will be hard-pressed to find another era when … Continue reading Just when marketers thought things couldn’t change any more, this report shows they will
by Cassandra Jowett April 3, 2016April 3, 2016 Every brand wants (or should want) to build a robust online community for users of their product. Online communities allow companies to: Connect with customers and potential prospects to better understand their needs Better educate users so they become product experts Help generate and unearth customer stories … Continue reading 5 Things Killing Your Customer Community
by Fam Mirza April 1, 2016 Follow @iamfamApril 1, 2016 As a blogger, earning an income is always a difficult. Over half of all bloggers never make five figures. But you can successfully earn an income through working with brands. It’s one of the best ways to earn a lot of money through your words. … Continue reading 7 Things Every Blogger Should Know About Working With Brands
by Nate Matherson March 28, 2016March 28, 2016 No matter what line of business you’re in, it’s likely your company is facing increased competition these days. That’s why good leadership matters so much – it can potentially be the difference between a company’s success or failure. But what truly makes a good leader? While many … Continue reading 6 Things Great Leaders Do Everyday
by Nashiha Pervin March 16, 2016March 16, 2016 With spring graduation right around the corner and many students leaving their “college nests,” as a millennial and a recent college grad myself, I thought I’d shed some light on my post-graduation predicaments. I, like many of you, was forced to leave the comfort of Academia and … Continue reading 5 Things All Millennial Marketers Should Look For In An Employer
by Jeff Millett March 12, 2016 Follow @jefftheseowhizMarch 12, 2016 Spring is coming. Bright green blades of grass are beginning to peek up from under leaves on the ground, bulging flower buds are preparing to burst, bringing radiant flowers back into the world and along with all this new life comes a feeling of rejuvenation. … Continue reading 4 Things You Can Do To Spruce Up Your SEO Campaign This Spring
by Brian Stupp March 12, 2016 Follow @IOUFinancialMarch 12, 2016 You can boost your company’s size, and hopefully its profits, by making a smart acquisition. Not all acquisitions make sense, and an ill-conceived one can send your small business down in flames. So it’s important to size up a target company along several dimensions before … Continue reading 5 Things to Consider Before Expanding Through an Acquisition
by Jonathan Bright March 9, 2016 Follow @SoutherlyCommsMarch 9, 2016 The Internet of Things is on the horizon of content creators and data scientists alike, though many have a guarded stance on the subject right now. So what sort of effect can digital marketing expect from the Internet of Things? Whenever the ‘Internet of Things’ … Continue reading In the Internet of Things, Context Is King
by Rahis Saifi March 8, 2016March 8, 2016 Whether you want to run a casual blog or you want to sell goods more effectively, you need to have a good website. The problem is that you can’t simply buy a domain name, pay for hosting, install WordPress, slap on a nice theme, and then call … Continue reading 6 Things You Could Do to Improve Your Online Marketing Strategy
