The latest study from Cisco suggests that online video is poised to grow bigger in the next few years. In fact, the study predicts that video traffic will go from 64 percent in 2014 to higher than 80 percent by 2019, with video-on-demand traffic doubling in the same year. Furthermore, high-definition content is expected to rise from 59 percent in 2014 to about 70 percent in 2019.
Most businesses are realizing video’s full potential for their marketing strategies. eMarketer estimates that, this year, businesses will spend over $ 7.77 billion on online video advertising alone, and expenses may reach as much as $ 14.38 billion in the next four years. Furthermore, the number of small businesses using online video for their social media marketing strategies doubled compared to last year, according to the Local Search Association.
Why Video?
All these numbers only show that consumers are now shifting from traditional written content to videos, and it’s not that hard to see why. Videos are more effective in transmitting messages to people; in fact, if the adage “a picture paints a thousand words” holds true, experts estimate that even a minute of video equates to over 1.8 million words.
In addition, consumers tend to remember video more than other forms of content. A previous survey showed that, in the 80 percent of users who watched a video ad, 46 percent of them took some follow-up action like visiting the advertiser’s website to get more information. This is why many small businesses are expressing confidence that online video can boost their respective brand images and sales.
Utilizing Video
Some businesses, however, are reluctant in using video to their advantage, citing lack of budget and expertise as a hindrance to creating videos on their own. This shouldn’t be the case as the latest technologies are now making online video production cost less, while resulting in the same amount of overwhelming response, if done right. It helps to use simple video formats, focusing instead on delivering your message in an informative and relevant way.
The biggest opportunity to garner more people into viewing your videos is through social media. It all starts by uploading your video on YouTube or Facebook, promote it across various social media platforms, and make sure that you allow other people to embed your video into their own sites or profiles. This increases your potential in earning more inbound links, thus gradually improving your site’s SEO.
More importantly, seek help from Atlanta social media marketing experts, like those working at YEAH! Local, who can help you fully integrate video not only to your social media efforts, but also into all of your online marketing strategies.
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