AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. By Mike Ukstins Published on March 31, 2026 Imagine handing a supercar to a driver with no map, no sense of direction and a GPS that only speaks in generalities. They can certainly move … Continue reading Building an AI competitive edge through strategy and governance
February 06, 2026 AI strategies are kind of destined to fail span>span]:whitespace-nowrap”>As a consultancy owner, I’ve been experimenting heavily with the headline AI applications for the better part of two years now. Our teams have tested it across dozens of products and use cases. Some experiments worked immediately. Others failed at first but succeeded six … Continue reading AI strategies are kind of destined to fail
Speed isn’t the problem. Missing structure is. Better briefs, QA and human review help teams protect inbox performance. By Joe Cunningham January 16, 2026 Can you guess Merriam-Webster’s 2025 Word of the Year? Yep, it’s slop — “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” If … Continue reading 3 strategies for killing AI slop in your email copy
AI Puts Strain On Google As OpenAI Recruits Employees by Laurie Sullivan , Staff Writer, December 15, 2025 OpenAI on Monday confirmed it has appointed Albert Lee, former senior director of corporate development at Google, as its vice president of corporate development. Lee will begin his role at Microsoft-backed OpenAI on Tuesday and will report … Continue reading AI Puts Strain On Google As OpenAI Recruits Employees
Tired of ‘fixing the chatbot?’ Let’s build an AI system that thinks with you and turns your team’s knowledge into measurable ROI. Mark Ogne on November 10, 2025 Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done … Continue reading Why your AI strategy isn’t delivering ROI and how to fix it
November 06, 2025 How company culture drives AI strategy success
A new report finds mixed opinions on whether AI drives revenue or improves customer experience. Mike Pastore on August 19, 2025 AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the … Continue reading AI helps marketing and sales pros work smarter, but does it drive revenue?
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success. Allen Martinez on June 23, 2025 Most companies aren’t failing at AI because of bad tools. They’re failing because every team is pulling in a different direction. Without a clear strategy, even the best technology creates … Continue reading Your AI strategy is stuck in the past — here’s how to fix it
AI changes everything — especially making decisions, learning and leading. Here’s how to shift from optimization to reinvention. Melissa Reeve on April 21, 2025 Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked … Continue reading Why mindset, not just tech, defines AI success in marketing
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures. Kim Davis on September 30, 2024 Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom … Continue reading Newsom vetoes pioneering AI safety legislation
