Justin WongOctober 21, 2015 Written by Amanda Austen, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 percent of the information transmitted to our brains is visual data. Images, charts, and bursts of … Continue reading Infographics: Why They Should Be In Every Marketer’s Tool Belt
Bob HutchinsSeptember 23, 2015 One hundred years ago, if you wanted to sell something, you had to build a store. People could walk into the store, see the product, and if they wanted to buy, they could buy. With the development of direct mail and toll-free numbers, you could forget the store. Just have a … Continue reading If You Build It, They WON’T Come.
Annekathrin HaseSeptember 21, 2015 The use of emoticons (aka emoji) in our everyday life has increased significantly during the last decade. The growing popularity of the social media and the need to share every moment of our lives on the internet has led to the development of a variety of expressive means that can help … Continue reading Emoji: Hate Them or Love them, They Improve Your Company
Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open
David HasselSeptember 16, 2015 In The Office, Steve Carrell masterfully plays manager Michael Scott, who’s not-so-secret arch enemy is Toby, the meek and oft-maligned HR guy. Throughout the show, Scott is happy to openly share with everyone his opinions that HR staff are merely paper-pushers who have little to offer strategically in the realm of … Continue reading Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR
Bob WoodsSeptember 16, 2015 When companies come into being, they usually have very specific ideas about their customers: what age they are, how much they make, etc. My question to you as a salesperson (and hopefully as someone who is interested in Social Selling) is, “If a company’s owner or management takes the time and … Continue reading Attract Potential Buyers Before They Need You
Conflicting data show native ads perform but are often despised by consumers. Greg Sterling on August 28, 2015 Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just … Continue reading Native Ads: Effective, But Are They Accepted By Consumers?
Carly MurphyAugust 23, 2015 Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing … Continue reading Back to Basics: What is a Landing Page and How Do They Work?
Erika DicksteinAugust 22, 2015 Here at Spring Insight, we have had a lot of fun this summer creating some new and marketing campaigns. With each campaign, we have created a squeeze page to send audiences to. I haven’t talked about squeeze pages on this blog. First things first, what is a squeeze page? A squeeze … Continue reading Squeeze Pages — What Are They and How Should I Use Them?
Victoria HoffmanAugust 20, 2015 Getting a contact’s email address is only half the battle. The other half is keeping them as an engaged member of your subscriber list. Your emails are only effective if they’re read, and one of the most important factors that determine whether an email gets opened or ignored is the subject … Continue reading 12 Effective B2B Email Subject Lines (And Why They Worked On Me)
