Graham JonesMay 24, 2015 Website owners like to think that their business is all online. But that fails to take into account that human beings live in the “real world” not the virtual one. Over in the “real world” people still like talking to each other, meeting up with each other and doing business face-to-face. … Continue reading Why Do People Search For A Business? So They Can Phone You
by Stephen Moyers May 19th, 2015 As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??“ So recently I set out to document all of those “really??” moments … Continue reading Jaw-dropping Digital Marketing Stats And What They Mean For You
Jillian NasonMay 8, 2015 How much do you really know about your customers? We’re not talking surface level here, okay? Can you confidently say that you have a strong grasp of who your customers are, what their real needs are, and why they choose to do business with your company over other options in the … Continue reading Are Your Customers Who You Think They Are?
Tricia MorrisApril 7, 2015 In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer interaction channel behind phone somewhere between 2015 and 2017. A 2012 Gartner Predicts said that by 2014, refusing to communicate with customers on social media would be as harmful … Continue reading Social Customer Service: Brands May Not Love It, But They Cannot Leave It
Denise McArthurMarch 29, 2015 Talking to professionals steeped in their craft can be confusing for us lay folk. Does my flooding carburetor need a nitrophyl float or a brass one? No idea. Oh, an amicus curiae has submitted a brief on my court proceedings? Well… is that good or bad? My glycohemoglobin levels are static? … Continue reading Understanding Video Tech Specs and What They Mean for Your Animation
Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform. Amy Gesenhues on March 20, 2015 According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing execs, it turns out CMOs are more likely to share mainstream media stories versus industry-related news, and … Continue reading CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
Adam BaetuMarch 14, 2015 As with most things, first impressions are everything in email marketing. The very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. This is why it’s crucial to spend some time … Continue reading Subject Lines: How They Affect Open Rates and How to Write a Corker
Jacob ShriarFebruary 19, 2015 Employee surveys are great, but more often than not, they’re boring, bland, and way too long. It’s important for companies to try a softer approach, and use things like employee pulse surveys. Usually, survey questions are vague, and not very exciting to answer. They also often use corporate buzzwords that just … Continue reading 7 Unconventional Employee Survey Samples (And Why They Work)
Alex StrikeFebruary 11, 2015 When you write books, articles, reviews, essays or blog posts your goal is to impress your reader and create content worth checking. Yes, somewhere deep inside we all want to be popular and recognizable authors, and we believe our writing skills will be enough to become second Hemingway or Coelho at … Continue reading Writing Habits Explained: How They Can Influence Your Business [Infographic]
Bill FaethFebruary 6, 2015 Increase Customer Conversions, Starting With Your Existing Customers A lot has been said about the value of cross-selling and upselling when it comes to the bottom line. It’s Marketing 101. It is easier and a lot less expensive to cross-sell to existing customers than it is to find and woo new … Continue reading Upsell, Cross-Sell & CRM: How They Work Together
