by Sarah Burns December 21, 2015December 21, 2015 By now, you’ve likely seen or heard about buy buttons, which are a quick way for customers to purchase directly from search, social, and video platforms. How should digital marketers work with buy buttons this holiday season? First, let’s review the statistics. 202%. The year-over-year lift in … Continue reading Buy Buttons and What They Mean For You
Tag Archives: They
The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
A Brief History of Updates (and How They Affect SEO)
by Holly Semanchick December 17, 2015December 17, 2015 We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google update, it’s something most users would now take for granted. Beginning with that simple plugin, Google unveiled … Continue reading A Brief History of Updates (and How They Affect SEO)
Do Your Fans Like What They See? A Guide to Using Images on Facebook
by Vasudha Veeranna December 14, 2015 Follow @http://drumup.io/December 14, 2015 Over the last couple of years the consumption of visual content, and hence its significance has been growing drastically. Between 2013 and 2014, the amount of videos in users’ newsfeeds has increased 3.6 times. But if producing videos isn’t ‘right-up-your-alley’ you’ll be glad to know … Continue reading Do Your Fans Like What They See? A Guide to Using Images on Facebook
How To Change These 8 Bad Business Habits Before They Break Your Company
by Brian Sutter December 13, 2015 Follow @SmallBizBrianDecember 13, 2015 Bad habits in communication, hiring, inventory management, accounting and other areas can destroy your business. Drop them and pick up these best practices instead. Business owners may not think these bad habits are affecting the financial success of their companies, but slowly—and surely—things will start … Continue reading How To Change These 8 Bad Business Habits Before They Break Your Company
3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks. Jordan Kretchmer on December 11, 2015 This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of … Continue reading 3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
Top Marketing Trends in 2016 and What They Mean for Your Small Business
by VerticalResponse December 11, 2015 Follow @VR4SmallBizDecember 11, 2015 It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham. It’s also prediction season, and forecasters are prophesying everything from the next presidential election and football championship matchups … Continue reading Top Marketing Trends in 2016 and What They Mean for Your Small Business
Are Customer Reviews Promoting Your E-Business Like They Should?
Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand. Jeremy Smith on November 27, 2015 Unless you’re just back from an extended stay in some parallel universe, you … Continue reading Are Customer Reviews Promoting Your E-Business Like They Should?
Nobody Can Blog For You, but Maybe They Can Blog WITH You
by Linda Dessau November 21, 2015November 21, 2015 When you deliver a product or a service — whether you are a solo practitioner or you run a company, agency, firm, or clinic — your prospective customers and clients need to trust you. In business, trust always has been, and always will be, the killer app. … Continue reading Nobody Can Blog For You, but Maybe They Can Blog WITH You
7 Big Benefits of Giving Employees the Knowledge They Need
Tricia MorrisOctober 30, 2015 Many enterprise brands and organizations are becoming increasingly challenged by an information problem: too much information, compounded by trouble managing it and delivering it to employees. This typically leaves employees feeling the organization doesn’t offer much information at all, or if they do, that’s it not current or accessible. And whether … Continue reading 7 Big Benefits of Giving Employees the Knowledge They Need
Random Posts on
Five Killer Tips to Dominate Your Social Media Marketing
The IRS makes its free e-file program permanent
Your Google Stadia controller won’t be a paperweight after the service shuts down
The Little Guide to Writing Better Product Descriptions
How to Personalize for First-Time Visitors
4 Ways to Keep Employee Turnover from Destroying Your Business
How To Convert Your Social Media Traffic To Sales
Simple Tech for Small Business Owners, Part 7: Video Campaigns
