Tag Archives: They

Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR

David HasselSeptember 16, 2015 In The Office, Steve Carrell masterfully plays manager Michael Scott, who’s not-so-secret arch enemy is Toby, the meek and oft-maligned HR guy. Throughout the show, Scott is happy to openly share with everyone his opinions that HR staff are merely paper-pushers who have little to offer strategically in the realm of … Continue reading Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR →

Attract Potential Buyers Before They Need You

Sales Strategy

Bob WoodsSeptember 16, 2015 When companies come into being, they usually have very specific ideas about their customers: what age they are, how much they make, etc. My question to you as a salesperson (and hopefully as someone who is interested in Social Selling) is, “If a company’s owner or management takes the time and … Continue reading Attract Potential Buyers Before They Need You →

Native Ads: Effective, But Are They Accepted By Consumers?

Ad Campaigns

Conflicting data show native ads perform but are often despised by consumers. Greg Sterling on August 28, 2015 Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just … Continue reading Native Ads: Effective, But Are They Accepted By Consumers? →

Back to Basics: What is a Landing Page and How Do They Work?

Website Landing Pages

Carly MurphyAugust 23, 2015 Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing … Continue reading Back to Basics: What is a Landing Page and How Do They Work? →

Squeeze Pages — What Are They and How Should I Use Them?

Website Guidelines

Erika DicksteinAugust 22, 2015 Here at Spring Insight, we have had a lot of fun this summer creating some new and marketing campaigns. With each campaign, we have created a squeeze page to send audiences to. I haven’t talked about squeeze pages on this blog. First things first, what is a squeeze page? A squeeze … Continue reading Squeeze Pages — What Are They and How Should I Use Them? →

12 Effective B2B Email Subject Lines (And Why They Worked On Me)

B2B

Victoria HoffmanAugust 20, 2015 Getting a contact’s email address is only half the battle. The other half is keeping them as an engaged member of your subscriber list. Your emails are only effective if they’re read, and one of the most important factors that determine whether an email gets opened or ignored is the subject … Continue reading 12 Effective B2B Email Subject Lines (And Why They Worked On Me) →

How KPIs Can Stop Community Fires Before They Start

KPI

Patrick GroomeJuly 9, 2015 Strategy is extremely important to a community manager. Communities move and change slowly, and the CM should always have their eye on the next six months, the next year, the next five years. I’ve seen a number of communities suffer due to a CM who is stuck in firefighter mode, always … Continue reading How KPIs Can Stop Community Fires Before They Start →

You’re Making Quality Hires… Find Out Who They Are

Career Development

Tom GimbelJune 28, 2015 Tim Sackett, SPHR, recently wrote an interesting blog post about ‘highly selective’ employers. Many employers take pride in their rate of hiring compared to their volume of applications. Yet citing research from Time Magazine about selective universities, Sackett questioned whether quantity of applications was an accurate measure of selectivity or quality … Continue reading You’re Making Quality Hires… Find Out Who They Are →

The Next Generation of Bloggers Is Here. And They Are Computers

Blogging

Mark SchaeferJune 16, 2015 The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Nearly 10 percent of the articles on Wikipedia … Continue reading The Next Generation of Bloggers Is Here. And They Are Computers →

The Latest Web Design Trends, Will They Work for Your Audience?

Web Design Guidelines

Jon-Mikel BaileyJune 6, 2015 There is only one constant in the world of web design and development and that is change. We’ve been doing this for 12+ years and have seen all sorts of design trends – good and bad. While we welcome the chance to redesign our client’s websites, we always stress that a … Continue reading The Latest Web Design Trends, Will They Work for Your Audience? →