Category Archives: Virtual Events

Why we care about virtual events: The ultimate marketers’ guide

Everything you need to know about virtual events in our increasingly digital world. Chris Elwell on March 16, 2022 Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, … Continue reading Why we care about virtual events: The ultimate marketers’ guide

How to Organize a Virtual Summit for Your Company from Scratch

Natalie Luneva April 16, 2021 2020 brought an unparalleled increase in online versus offline events, with some platforms reporting 1000% growths. While the events industry initially took a blow, most organizers pivoted and moved their conferences, summits, or meet-ups online. And the rewards appeared quite quickly. Virtual events typically have better ROI than in-person ones. … Continue reading How to Organize a Virtual Summit for Your Company from Scratch

Evaluating virtual events, success with speakers: Thursday’s daily brief

Plus, Bronto ESP gets deleted Kathy Bushman on March 11, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Evaluating virtual events, success with speakers: Thursday’s daily brief

Virtual events are here to stay: and they’re a digital channel

Integrate argues that virtual events should be seen as something more than substitutes for in-person. Kim Davis on November 19, 2020 “This has been an interesting year on the events front in lots of ways.” Some British understatement from Chris Wickson, the co-founder and former CEO of U.K.-based B2B events and lead capture vendor Akkroo. … Continue reading Virtual events are here to stay: and they’re a digital channel