AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2024 When Etsy’s internal research showed 71% of Americans admit to feeling anxious about giving gifts, the company developed a tool it calls Gift Mode, which debuted Jan. 24. Visitors to the site in search of a gift … Continue reading AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Who the winners were during the Big Game — on streaming, social media and audience engagement. Chris Wood on February 13, 2024 As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of … Continue reading 5 Super Bowl LVIII takeaways for marketers
By Jeff Beer February 09, 2024 Following up a massive success can be a daunting task, whether you’re talking about music or sports. Just ask the 1970 Boston Celtics or Dr. Dre’s The Aftermath. Last year, in the first of a five-year deal with the NFL, Apple worked with Roc Nation and Rihanna to … Continue reading Inside Apple and Usher’s Super Bowl halftime strategy
