Patrick GroomeJuly 9, 2015 Strategy is extremely important to a community manager. Communities move and change slowly, and the CM should always have their eye on the next six months, the next year, the next five years. I’ve seen a number of communities suffer due to a CM who is stuck in firefighter mode, always … Continue reading How KPIs Can Stop Community Fires Before They Start
Tom GimbelJune 28, 2015 Tim Sackett, SPHR, recently wrote an interesting blog post about ‘highly selective’ employers. Many employers take pride in their rate of hiring compared to their volume of applications. Yet citing research from Time Magazine about selective universities, Sackett questioned whether quantity of applications was an accurate measure of selectivity or quality … Continue reading You’re Making Quality Hires… Find Out Who They Are
Mark SchaeferJune 16, 2015 The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Nearly 10 percent of the articles on Wikipedia … Continue reading The Next Generation of Bloggers Is Here. And They Are Computers
Jon-Mikel BaileyJune 6, 2015 There is only one constant in the world of web design and development and that is change. We’ve been doing this for 12+ years and have seen all sorts of design trends – good and bad. While we welcome the chance to redesign our client’s websites, we always stress that a … Continue reading The Latest Web Design Trends, Will They Work for Your Audience?
Graham JonesMay 24, 2015 Website owners like to think that their business is all online. But that fails to take into account that human beings live in the “real world” not the virtual one. Over in the “real world” people still like talking to each other, meeting up with each other and doing business face-to-face. … Continue reading Why Do People Search For A Business? So They Can Phone You
by Stephen Moyers May 19th, 2015 As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??“ So recently I set out to document all of those “really??” moments … Continue reading Jaw-dropping Digital Marketing Stats And What They Mean For You
Jillian NasonMay 8, 2015 How much do you really know about your customers? We’re not talking surface level here, okay? Can you confidently say that you have a strong grasp of who your customers are, what their real needs are, and why they choose to do business with your company over other options in the … Continue reading Are Your Customers Who You Think They Are?
Tricia MorrisApril 7, 2015 In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer interaction channel behind phone somewhere between 2015 and 2017. A 2012 Gartner Predicts said that by 2014, refusing to communicate with customers on social media would be as harmful … Continue reading Social Customer Service: Brands May Not Love It, But They Cannot Leave It
Denise McArthurMarch 29, 2015 Talking to professionals steeped in their craft can be confusing for us lay folk. Does my flooding carburetor need a nitrophyl float or a brass one? No idea. Oh, an amicus curiae has submitted a brief on my court proceedings? Well… is that good or bad? My glycohemoglobin levels are static? … Continue reading Understanding Video Tech Specs and What They Mean for Your Animation
Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform. Amy Gesenhues on March 20, 2015 According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing execs, it turns out CMOs are more likely to share mainstream media stories versus industry-related news, and … Continue reading CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
