Tricia MorrisApril 7, 2015 In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer interaction channel behind phone somewhere between 2015 and 2017. A 2012 Gartner Predicts said that by 2014, refusing to communicate with customers on social media would be as harmful … Continue reading Social Customer Service: Brands May Not Love It, But They Cannot Leave It
Tag Archives: They
Understanding Video Tech Specs and What They Mean for Your Animation
Denise McArthurMarch 29, 2015 Talking to professionals steeped in their craft can be confusing for us lay folk. Does my flooding carburetor need a nitrophyl float or a brass one? No idea. Oh, an amicus curiae has submitted a brief on my court proceedings? Well… is that good or bad? My glycohemoglobin levels are static? … Continue reading Understanding Video Tech Specs and What They Mean for Your Animation
CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform. Amy Gesenhues on March 20, 2015 According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing execs, it turns out CMOs are more likely to share mainstream media stories versus industry-related news, and … Continue reading CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
Subject Lines: How They Affect Open Rates and How to Write a Corker
Adam BaetuMarch 14, 2015 As with most things, first impressions are everything in email marketing. The very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. This is why it’s crucial to spend some time … Continue reading Subject Lines: How They Affect Open Rates and How to Write a Corker
7 Unconventional Employee Survey Samples (And Why They Work)
Jacob ShriarFebruary 19, 2015 Employee surveys are great, but more often than not, they’re boring, bland, and way too long. It’s important for companies to try a softer approach, and use things like employee pulse surveys. Usually, survey questions are vague, and not very exciting to answer. They also often use corporate buzzwords that just … Continue reading 7 Unconventional Employee Survey Samples (And Why They Work)
Writing Habits Explained: How They Can Influence Your Business [Infographic]
Alex StrikeFebruary 11, 2015 When you write books, articles, reviews, essays or blog posts your goal is to impress your reader and create content worth checking. Yes, somewhere deep inside we all want to be popular and recognizable authors, and we believe our writing skills will be enough to become second Hemingway or Coelho at … Continue reading Writing Habits Explained: How They Can Influence Your Business [Infographic]
Upsell, Cross-Sell & CRM: How They Work Together
Bill FaethFebruary 6, 2015 Increase Customer Conversions, Starting With Your Existing Customers A lot has been said about the value of cross-selling and upselling when it comes to the bottom line. It’s Marketing 101. It is easier and a lot less expensive to cross-sell to existing customers than it is to find and woo new … Continue reading Upsell, Cross-Sell & CRM: How They Work Together
What Is A Virtual Assistant And What Can They Do For My Business?
PrialtoFebruary 1, 2015 A famous French writer named Charles-Guillaume Étienne once said, “On n’est jamais servi si bien que par soi-même.” To avoid being pretentious, the English version is “If you want something done right, do it yourself”. Doing it all yourself might seem like a good idea for certain situations, but every successful executive … Continue reading What Is A Virtual Assistant And What Can They Do For My Business?
Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More
Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015 Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More
Small Business Owners Share How They Plan to Innovate in 2015
Victoria TreygerJanuary 9, 2015 Small business owners are often some of the most innovative entrepreneurs. This is in part by necessity; small businesses have to be innovative to compete with larger companies and stay on top of ever-shifting market dynamics. But there’s also something about small business owners that is conducive to innovation. Small business … Continue reading Small Business Owners Share How They Plan to Innovate in 2015
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