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Why Social Media Risk Management is About More than Handling a PR Crisis

Risk Management

Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis →

Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds

Reviews

Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds →

Why it’s more vital than ever to get display measurement right

Display Advertising

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. James Collins on May 12, 2017   A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent … Continue reading Why it’s more vital than ever to get display measurement right →

B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think

B2B Marketing

Adam Fout — May 3, 2017 Follow @bluesteeletx— May 3, 2017 When it comes to B2B, digital marketing gurus seem to run out of ideas about once a week and start pushing out articles that look a little something like this: “Digital marketing is dead.” “B2B digital marketing is dead.” “Social media marketing is dead.” … Continue reading B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think →

Does Business Use of Social Media Do More Harm Than Good?

Social Media Utilization

Graham Jones — April 28, 2017 Follow @grahamjones— April 28, 2017 You cannot move for advice on using social media. Almost everywhere you look these days someone (probably me) is sharing information about the power of social media, particularly for businesses – such as the Top 10 Social Media Tools. You can find case histories … Continue reading Does Business Use of Social Media Do More Harm Than Good? →

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

PPC Campaigns

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign →

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