Liz Kislik — September 26, 2017 Follow @lizkislik — September 26, 2017 geralt / Pixabay Last month, a longstanding client brought me in after reviewing some recent customer research. The company provides a relatively complex service, and one of their most common and unprompted customer complaints was that the company’s various service areas “worked in … Continue reading Why Your Silos Are More Important Than You Think
User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think
Entry deadline extended to September 28! Marketing Land on September 14, 2017 We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack
Heather Lloyd-Martin — September 6, 2017 — September 6, 2017 StockSnap / Pixabay Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form … Continue reading 5 Blog Post Ideas That Take Less Than Two Hours to Write
Dave Orecchio — August 21, 2017 Follow @HighTechMKT — August 21, 2017 coffeebeanworks / Pixabay Want to succeed with Digital Marketing? If your answer is yes, then you need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. Understanding how website visitors move through your website and what … Continue reading Why Conversion Rate Optimization is More Important Than Ever
Patrick Hogan — August 9, 2017 Follow @growtenfold — August 9, 2017 Clker-Free-Vector-Images / Pixabay Simply put, there’s probably nothing as useless and wholly irritating as a computer or network system that doesn’t function reliably. When computers and networks go down, productivity suffers, customer satisfaction dips, overhead costs increase, and lost revenue is inevitable. While … Continue reading More Than a Bandaid: Examining the Critical Value of Excellent IT Solutions
Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights. Adam Weiss on August 7, 2017 When I look at the affiliate business, I see it has truly … Continue reading Affiliate is more than a platform
Mike Barrett — July 21, 2017 Follow @VloggingGuides — July 21, 2017 It is official: video is more effective than text when it comes to making an impression online. This isn’t necessarily surprising. Platforms like YouTube have been on the rise for over a decade, and it doesn’t take long to realize that Facebook and … Continue reading Why Video is More Powerful Than Your Blog (and What to Do About It) [Infographic]
Personal Branding Blog — July 13, 2017 — July 13, 2017 Yes, your LinkedIn profile is more important than your resume! Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open … Continue reading Why Your LinkedIn Profile Is More Important Than Résumé
Julie Chomiak — July 10, 2017 — July 10, 2017 naturalpastels / Pixabay As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads. When you’re just starting out, though, it can be tempting to purchase a list of … Continue reading Email Lists: Why Organic Lists Are Better Than Purchased Lists
