Category Archives: Social Media

All-Cash Home Lender Zigzy Taps Harmelin For Media

All-Cash Home Lender Zigzy Taps Harmelin For Media by Joe Mandese  @mp_joemandese, July 22, 2022 Zigzy, a direct-to-consumer home-lending brand specializing in all cash offers, has tapped Philadelphia-based Harmelin Media as its media agency of record. Harmelin, which broke its first campaign for Zigzy earlier this month in Dallas, utilized linear TV, OTT, audio, social, … Continue reading All-Cash Home Lender Zigzy Taps Harmelin For Media

Consumers Find Things To Do Offline, Rather Than On Social Media

Consumers Find Things To Do Offline, Rather Than On Social Media by Laurie Sullivan  @lauriesullivan, April 7, 2022 Consumers are shifting toward more intentional online behavior — moving from social platforms and toward editorial sites such as news and lifestyle websites, mainly because the content is more positively perceived. Some plan to spend their time offline. … Continue reading Consumers Find Things To Do Offline, Rather Than On Social Media

Is There Really a “Best Time” to Post on Social Media?

Catherine vanVonno January 13, 2021 jmexclusives / Pixabay Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy. It also comes with other benefits, including increased visibility, customer and audience engagement, and increased website traffic and ranking. Billions of people … Continue reading Is There Really a “Best Time” to Post on Social Media?

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2020 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on September 20, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests