Everyone Looks Alike To Today’s Lookalikes by Dave Morgan , Featured Contributor, December 29, 2022 The following was previously published in an earlier edition of Media Insider. Predictive segmentation in advertising typically refers to the technique of identifying and bucketing audiences that are likely to share lifestyle and purchase behaviors and, therefore, be similarly … Continue reading Everyone Looks Alike To Today’s Lookalikes
Category Archives: Social Media
All-Cash Home Lender Zigzy Taps Harmelin For Media
All-Cash Home Lender Zigzy Taps Harmelin For Media by Joe Mandese @mp_joemandese, July 22, 2022 Zigzy, a direct-to-consumer home-lending brand specializing in all cash offers, has tapped Philadelphia-based Harmelin Media as its media agency of record. Harmelin, which broke its first campaign for Zigzy earlier this month in Dallas, utilized linear TV, OTT, audio, social, … Continue reading All-Cash Home Lender Zigzy Taps Harmelin For Media
Consumers Find Things To Do Offline, Rather Than On Social Media
Consumers Find Things To Do Offline, Rather Than On Social Media by Laurie Sullivan @lauriesullivan, April 7, 2022 Consumers are shifting toward more intentional online behavior — moving from social platforms and toward editorial sites such as news and lifestyle websites, mainly because the content is more positively perceived. Some plan to spend their time offline. … Continue reading Consumers Find Things To Do Offline, Rather Than On Social Media
Is There Really a “Best Time” to Post on Social Media?
Catherine vanVonno January 13, 2021 jmexclusives / Pixabay Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy. It also comes with other benefits, including increased visibility, customer and audience engagement, and increased website traffic and ranking. Billions of people … Continue reading Is There Really a “Best Time” to Post on Social Media?
How Media Buying Changed And What Performed Best In 2020
How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2020 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed. At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020
Social Media: A Weapon of Recreation or Distraction
Anjan Pathak October 9, 2020 Staying indoors 24/7? Isn’t everyone? With the coronavirus posing a threat to our families and us, the decision to stay at home is by far the wisest one. Understandably, being on house quarantine requires certain forms of activities to do for when we are bored and also when we’re not … Continue reading Social Media: A Weapon of Recreation or Distraction
8 Ways Your Business Can Stand Out on Social Media in 2019
Larry Kim — October 2, 2019 Follow @larrykim Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard? You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys. … Continue reading 8 Ways Your Business Can Stand Out on Social Media in 2019
Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on September 20, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
5 Reasons Social Media Actually Does Apply to Your Industry
Dan Moyle — August 8, 2019 Follow @danmoyle — August 8, 2019 “We don’t use social media. We’re B2B. Social media isn’t for our industry.” Have you said this? Have you heard someone else say it? Sure, maybe it doesn’t seem like your industry has a place on Instagram. But maybe there’s another platform that … Continue reading 5 Reasons Social Media Actually Does Apply to Your Industry
3 Tips to Effectively Manage Multiple Social Media Accounts
Jared Atchison — February 6, 2019 — February 6, 2019 The 2018 Global Digital report states that there are now more than 3 billion people around the world using social media to connect with others. It’s also a popular way for users to communicate with brands and build a relationship with businesses. There are multiple … Continue reading 3 Tips to Effectively Manage Multiple Social Media Accounts
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