Kate Rose — June 26, 2018 Follow @rosemcgrory — June 26, 2018 You may have heard in the news this week that Unilever have called out the amount of fraud within the social media industry, and Instagram in particular. Their Chief Marketing and Comms Officer, Keith Weed, has stated that none of their brands will … Continue reading Are We Finally Calling Time on Social Media Fraud?
Category Archives: Social Media
Two Sides Of The Media Sword
Two Sides Of The Media Sword by Marilois Snowman , Op-Ed Contributor, April 6, 2018 When I studied journalism in college we held many debates in class and over beers about journalistic integrity. Anyone who has seen “The Post” has a sense of the content integrity dilemma. What is the publisher’s responsibility to readers? To … Continue reading Two Sides Of The Media Sword
How to Conquer Social Media Challenges
Kristen Herhold — March 23, 2018 Follow @kristenherhold — March 23, 2018 More than 70 percent of small businesses use social media, but the technology is not without its challenges. According to The Manifest, the top business social media challenges are: Not enough resources (26 percent) No formal strategy (24 percent) Building followers (24 percent) … Continue reading How to Conquer Social Media Challenges
Tools to Automatically Share your Blog Content in Social Media
Eric Rosenberg — November 25, 2017 — November 25, 2017 Building a business website is vital for business success in the internet age, but content marketing requires a lot more than just having a website. For the best success, your website should be filled with great content. But to make sure people actually come and … Continue reading Tools to Automatically Share your Blog Content in Social Media
Social Media: Quick and Easy Ways to Pay it Forward
Carol Stephen — November 16, 2017 Follow @Carol_Stephen — November 16, 2017 Social Media: Quick and Easy Ways to Pay it Forward We’ve all heard the phrase pay it forward by now. And during November, when we’re thinking about Thanksgiving, it’s an easy one to consider. There are lots of simple ways to pay it … Continue reading Social Media: Quick and Easy Ways to Pay it Forward
Why You Don’t Need A Social Media Account
Justin Wilson — September 27, 2017 Follow @Jus_Wilson — September 27, 2017 Social media is a brilliant tool for marketers – to be able to engage your audience in this way was unthinkable in the not-too-distant past. But social media is not a silver bullet; it will not solve all of your marketing problems and … Continue reading Why You Don’t Need A Social Media Account
Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained
Mona Hellenkemper — June 30, 2017 — June 30, 2017 No matter if you are a marketer or a content creator – everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media … Continue reading Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained
Social Media – Actions Speak Louder than Words
Brent Pohlman — April 5, 2017 Follow @brentpohlman— April 5, 2017 Social Media is turning into an Editorial Experience Is social media dead? I often wonder if posting on social is worth the effort. The truth is that most of the information on social is not worth the effort to read or comment on. It … Continue reading Social Media – Actions Speak Louder than Words
10 things you should be doing now on social media to grow your business
Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business. Will Scott on February 27, 2017 At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of … Continue reading 10 things you should be doing now on social media to grow your business
Social Media 101: Managing Your Social Media Presence
VerticalResponse — February 23, 2017 Follow @VR4SmallBiz— February 23, 2017 Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! We have a social media sanity check to help … Continue reading Social Media 101: Managing Your Social Media Presence
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