Jo Shaer — January 9, 2018 Follow @JoShaer — January 9, 2018 mcmurryjulie / Pixabay Following on from my post about Google and fake reviews, I had a strange conversation with a prospect recently. I want to get rid of some reviews The business owner had set up a paid account with an online review … Continue reading When Is A Good Review Not A Good Review?
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Make Review Cultivation A Core Business Practice by Aaron Baar, Staff Writer, March 28, 2017 Managing a business is not an easy task. There are a million other things you could be doing: managing inventory, managing staff, managing everything, really. Cultivating customer reviews is probably very low on the list. But it shouldn’t be. “People … Continue reading Make Review Cultivation A Core Business Practice
Stephanie Heitman — February 20, 2017 Follow @stephheitman— February 20, 2017 This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four … Continue reading Reviews FAQs: How Do I Get More Reviews?
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. Greg Gifford on January 31, 2017 It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or … Continue reading Let’s make 2017 the year of honest reviews!
Stephanie Heitman — January 18, 2017 Follow @stephheitman— January 18, 2017 Now that we’ve talked about how to monitor your online reputation, let’s talk about how to respond to reviews that you receive. Review responses are often a customer’s first impression of you as a business owner. You want potential customers viewing your review sites … Continue reading Reviews FAQs: How Do I Respond to Reviews?
by Aaron Baar, Staff Writer, November 15, 2016 This column has covered the importance of reviews in the past. They are an important tool to entice customers unfamiliar with a business to know what they’re getting into. New research is showing just how important those reviews are. In its annual Local Consumer Review Survey, BrightLocal … Continue reading The Importance of Reviews, Redux
by Paul Mauer December 21, 2015December 21, 2015 We’ve all done it – checked online reviews before choosing a restaurant, picking a plumber, or booking a hotel. While reputations can be earned (and destroyed) on customer-centric platforms like Yelp, Angie’s List, Google, and Facebook 365 days a year, during the holiday season, those reviews can … Continue reading Why Your Reviews Matter More During The Holidays