Elizabeth Harr February 16, 2021 Nobody would argue about the importance of your business being found online, nor would they argue about the high volume of online searching from people who could eventually become your newest customer. As a business owner, your job is to make sure of two things: That you show up in … Continue reading Understanding Reviews and Listings for Technology Services
Kristen McCormick July 20, 2020 To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. But in order … Continue reading How to Ask for Reviews (With Examples!)
Read Your Reviews: Consumers Expect A Response, Study Shows by Ray Schultz , Columnist, (November 20, 2018) Almost a fifth of small businesses ask consumers via email to review them, according to The Great Conversational Divide, a study by the Local Search Association, commissioned by SOCi. Good move, although an even higher percentage don’t … Continue reading Read Your Reviews: Consumers Expect A Response, Study Shows
Jo Shaer — January 9, 2018 Follow @JoShaer — January 9, 2018 mcmurryjulie / Pixabay Following on from my post about Google and fake reviews, I had a strange conversation with a prospect recently. I want to get rid of some reviews The business owner had set up a paid account with an online review … Continue reading When Is A Good Review Not A Good Review?
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Make Review Cultivation A Core Business Practice by Aaron Baar, Staff Writer, March 28, 2017 Managing a business is not an easy task. There are a million other things you could be doing: managing inventory, managing staff, managing everything, really. Cultivating customer reviews is probably very low on the list. But it shouldn’t be. “People … Continue reading Make Review Cultivation A Core Business Practice
Stephanie Heitman — February 20, 2017 Follow @stephheitman— February 20, 2017 This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four … Continue reading Reviews FAQs: How Do I Get More Reviews?
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. Greg Gifford on January 31, 2017 It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or … Continue reading Let’s make 2017 the year of honest reviews!
Stephanie Heitman — January 18, 2017 Follow @stephheitman— January 18, 2017 Now that we’ve talked about how to monitor your online reputation, let’s talk about how to respond to reviews that you receive. Review responses are often a customer’s first impression of you as a business owner. You want potential customers viewing your review sites … Continue reading Reviews FAQs: How Do I Respond to Reviews?
by Aaron Baar, Staff Writer, November 15, 2016 This column has covered the importance of reviews in the past. They are an important tool to entice customers unfamiliar with a business to know what they’re getting into. New research is showing just how important those reviews are. In its annual Local Consumer Review Survey, BrightLocal … Continue reading The Importance of Reviews, Redux