Tag Archives: Than

How to Secure Your Email (And Why It Matters More Than You Think)

Oksana Tunikova — December 27, 2017 — December 27, 2017 Today’s world seems like a safe place to be, but this holds true only until you think of online crime rates. A single look at recent online security stats is enough to help you realize the myriad of risks you take simply checking your email. … Continue reading How to Secure Your Email (And Why It Matters More Than You Think) →

Are Influencers More Important Than Your Social Media in 2018?

Social Media Influence

Robert Woo — December 22, 2017 — December 22, 2017 Recently, we came across a press release touting their new affiliate marketing campaign with the “top social influencers on several social media platforms.” Who are these influencers? Who knows? The PR doesn’t say, but it did get us wondering what their social media presence was … Continue reading Are Influencers More Important Than Your Social Media in 2018? →

Is holiday paid search more competitive in 2017 than 2016?

PPC Strategies

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Andy Taylor on December 8, 2017 The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own … Continue reading Is holiday paid search more competitive in 2017 than 2016? →

Companies Need to Blog More Than Ever Before

Business Blogging

Graham Jones — December 4, 2017 Follow @grahamjones — December 4, 2017 Life-Of-Pix / Pixabay Blogging has been with us for 18 years. Even so, the vast majority of businesses do not blog. A recent study of the Fortune 500, for instance, showed that only 42% of these significant companies had a blog. Mostly, they … Continue reading Companies Need to Blog More Than Ever Before →

Call to B2B marketers: Job titles matter more than you think

B2B Marketing

While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Sonjoy Ganguly on November 17, 2017 Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability … Continue reading Call to B2B marketers: Job titles matter more than you think →

8 Reasons Gen Y is More Productive Than Any Other Generation

Productivity

Serenity Gibbons — November 10, 2017 — November 10, 2017 Anemone123 / Pixabay Millennials (a.k.a. Gen Y) are stereotyped as lazy and entitled. It’s hard to forget all the stories about participation trophies that each youngster received just for signing up and playing on a sports team when they were young. Things like this helped … Continue reading 8 Reasons Gen Y is More Productive Than Any Other Generation →

Facebook Page Likes: More Than Just a Number

Facebook Engagement

Patti Schwartz — November 8, 2017 Follow @pattischwartz — November 8, 2017 ElisaRiva / Pixabay You have a great product, service, blog or an idea to engage a certain segment of your online community. Whatever the case, your next order of business is to create a Facebook page. Five minutes later, the page is active … Continue reading Facebook Page Likes: More Than Just a Number →

6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Consumer Engagement

Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever →

Little Commitments Are Better Than Big Closes

Business Effectiveness

Bob Apollo — October 18, 2017 Follow @bobapollo — October 18, 2017 rawpixel / Pixabay Whenever a potential client tells me that they believe their sales people have a “closing” problem, I can be pretty confident that the problem actually lies elsewhere. There are a bunch of reasons why the macho “always be closing” mantra … Continue reading Little Commitments Are Better Than Big Closes →

How To Be An Invoice Ninja – Costs Less Than You Think

Account Management

Angela Ruth — October 18, 2017 — October 18, 2017 Invoicing, despite being the backbone of businesses of all sizes, didn’t experience a revolution until recently. In fact, for decades the process was the same. You wrote down the services or goods provided, mailed it to your clients or customers, and waited for the payment … Continue reading How To Be An Invoice Ninja – Costs Less Than You Think →