Category Archives: Marketing Planning

73% of marketers planning to up RMN spend

43% of those surveyed reported positive results from campaigns already run on retail media networks. Chris Wood on October 11, 2023 In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital … Continue reading 73% of marketers planning to up RMN spend →

The Science Behind A Winning Marketing Plan: Harnessing Data

Marketing Planning

The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data →

Marketers are only using one third of their stack’s capability

Marketing Planning

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability →

What marketers need to know to prepare for 2023

Marketing Planning

Working on your 2023 strategies? Here’s a look at what to think about when planning for the coming year. Ryan Phelan on November 14, 2022 Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments … Continue reading What marketers need to know to prepare for 2023 →

How Marketers Are Reassessing Their Budgets As The Economy Dips

Marketing Planning

How Marketers Are Reassessing Their Budgets As The Economy Dips by Todd Wasserman , July 25, 2022 What is the most popular show on TV? The answer used to be easy: Whatever tops Nielsen’s list. But in the past few years, over-the-top (OTT) programming, which viewers can get with an Internet connection and a TV, … Continue reading How Marketers Are Reassessing Their Budgets As The Economy Dips →

Where to Delegate Your 2022 Marketing Budget

Marketing Planning

Susan Friesen October 18, 2021 4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. And marketing … Continue reading Where to Delegate Your 2022 Marketing Budget →